Can you recommend any widgets or additions for a local landing page?
-
Our company has locations in several different cities, and we're in the process of creating landing pages for each city that feature relevant information. We use Drupal, fwiw.
In the past, we've talked about trying to include a local weather widget, a news widget, or something similar as a way to help improve our local rankings for each area.
Have you used anything like that? What did you find to be effective? Can you recommend anything similar?
Thanks!
-
Hi Scott!
Good question! Your specific industry is likely to dictate whether a widget will be useful, but I don't really know of a general widget that would directly impact local or localized organic rank. One might indirectly impact rankings if the presence of it enticed users to stay on a page longer, but I think it really depends on whether users found it highly useful and different than some app they already have on their cell phone (like weather!).I do recommend that you check out this 2015 post from Phil Rozek about building location landing pages. It's a good one:
Hope it helps!
-
Does your company do anything to help out the local community? If so perhaps you can list this here. If you go into a mcdonalds (atleast in the few local to me) there is a board where they stress what they've done to help the local community. It's a great way of making yourself known in the local community whilst also keeping your content to a high quality.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Strategy for Multiple Domain Integration
Hello, We are a locally driven business with two locations. Currently, each location has its own local site and are linked to from our central domain (3 domains total). We are discussing whether we should integrate the local sites into location pages on our core domain. However, we would also prefer to keep the ‘local’ domains live. Is this a viable strategy and what would we need to do to ensure the local sites won’t cannibalize our efforts with the main domain? Also, should we remove the contact information on those local sites to avoid NAP issues? The other option would be to build out the local domains but that could raise concerns over budget and potentially expanding into the future. And we would like the main domain to take presendence. A few additional notes on this: Each location has its own brand name and contact information. Traffic across all 3 sites is about the same. We are also considering using silos with sub-folders to build out local service pages. We understand how to set up location pages but are asking more in terms of overall strategy and ideal way to position all 3 sites. Any help or insight would be very appreciated. Thank you in advance.
Local Website Optimization | | Ben-R
Best,0 -
Preventing multiple market domains from appearing in the local search rsults
Working on an international client, how would you help solve multiple market domains from appearing in the local search rsults?
Local Website Optimization | | Cristiana.Solinas0 -
One of my man pages is not ranking and does not seem to exist.
One of my main pages is not ranking and does not seem to exist. I have gone through every tool on webmaster and yoast. I cannot find an error, but every metric I know of says my page should be on the first page of my target search term. Moz graded it as an A, but It is not ranked on any page. Can someone please help?? my target search is "Jekyll Island Wedding Photographer" my home page shows up on page 2 but this page http://saintsimonsphotography.com/jekyll-island-wedding-photographer/ is my page that does not seem to exist. I have never had this problem with any of my other businesses. Jekyll island is the next island over and I need this term to rank. Thank you for any help.
Local Website Optimization | | krivec80 -
How does duplicate content work when creating location specific pages?
In a bid to improve the visibility of my site on the Google SERP's, I am creating landing pages that were initially going to be used in some online advertising. I then thought it might be a good idea to improve the content on the pages so that they would perform better in localised searches. So I have a landing page designed specifically to promote what my business can do, and funnel the user in to requesting a quote from us. The main keyword phrase I am using is "website design london", and I will be creating a few more such as "website design birmingham", "website design leeds". The only thing that I've changed at the moment across all these pages is the location name, I haven't touched any of the USP's or the testimonial that I use. However, in both cases "website design XXX" doesn't show up in any of the USP's or testimonial. So my question is that when I have these pages built, and they're indexed, will I be penalised for this tactic?
Local Website Optimization | | mickburkesnr0 -
Call Tracking, DNI Script & Local SEO
Hi Moz! I've been reading about this a lot more lately - and it doesn't seem like there's exactly a method that Google (or other search engines) would consider to be "best practices". The closest I've come to getting some clarity are these Blumenthals articles - http://blumenthals.com/blog/2013/05/14/a-guide-to-call-tracking-and-local/ & the follow-up piece from CallRail - http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/. Assuming a similar goal of using an existing phone number with a solid foundation in the local search ecosystem, and to create the ability to track how many calls are coming organically (not PPC or other paid platform) to the business directly from the website for an average SMB. For now, let's also assume we're also not interested in screening the calls, or evaluating customer interaction with the staff - I would love to hear from anyone who has implemented the DNI call tracking info for a website. Were there negative effects on Local SEO? Did the value of the information (# of calls/month) outweigh any local search conflicts? If I was deploying this today, it seems like the blueprint for including DNI script, while mitigating risk for losing local search visibility might go something like this: Hire reputable call-tracking service, ensure DNI will match geographic area-code & be "clean" numbers Insert DNI script on key pages on site Maintain original phone number (non-DNI) on footer, within Schema & on Contact page of the site ?? Profit Ok, those last 2 bullet points aren't as important, but I would be curious where other marketers land on this issue, as I think there's not a general consensus at this point. Thanks everyone!
Local Website Optimization | | Etna1 -
Target broad keywords for local or broad keywords+local city?
Hi, Is it better to target broad keywords in a local market or target 'broad keywords + local city'? Or both? The sites I'm working with currently have landing pages for each 'local city/town + keyword' ... they each have about 5 services they offer and about 7 or more nearby towns they service. This means I'm tracking about 35+ keywords per client. That seems to be a bit much. Am I wrong? Would it be just as effective to target broad keywords and track them locally being that the local market isn't very competitive. Of course the broad keywords yield more search volume according to google keyword tool. However, the current setup is sending a worthwhile traffic volume to the site. According to Miriam's article http://moz.com/blog/local-landing-pages-guide I'm working with a business model 2 - single brick and mortar location servicing many areas nearby. Thanks, Chris
Local Website Optimization | | LinkPoint0 -
Local Ranking Power of a Multi-Keyword URL?
Here is a site that is sitting at number 1 on Google UK (local results) for a number of its keywords: http://www.scottishdentistry.com/ If you look at the links in the navigation many of them have urls such as this: http://www.scottishdentistry.com/glasgow-scotland-dentistry/glasgow-scotland-hygienists.html These have clearly been created to be keyword rich. For example, there is no publicly-available page at: http://www.scottishdentistry.com/glasgow-scotland-dentistry Do you think this tactic has helped with the site's rankings? Is it worth imitating? Or will it ultimately attract a penalty of some kind? Remember this is in the UK where Google seems to be slower at penalising dodgy tactics than in the US. Thanks everyone.
Local Website Optimization | | neilmac0 -
City in title tag hurt Local Search?
Big city A is the target optimization for services. Suburb city B is the location of the business. Will having big city A in the title tag of pages confuse the NAP consistency and local SEO for the site?
Local Website Optimization | | LyntonWeb0