Steps to Improve Page Rank and Domain Authority
-
Hi
If the quality of web pages is very good I believe rankings should reflect this. My domain is at least 3 years old.
What steps would you recommend short term and long term in terms of how to improve page rank and domain authority?Thanks.
-
Hi Matt
It's ok Thanks for the clarification. Domain's age = authority and trust in the search engine's eyes and hence an effect on rankings. Everything has it's own impact within the algorithm I agree.
Thanks a lot.
-
Whoops, just realized I addressed my last response to Gaston, but it was meant for you, SEOguy1. Fixed.
No, a domain's age is not factored into DA or PA (though it may factor into Google's rankings; I've heard mixed opinions on that). A site will not have a higher DA simply because it's on an older domain.
-
Hi Matt
Doesn't a domain's age have a bearing on Domain Authority and Page Authority ?
Thanks for your contribution to the discussion.
-
Hi SEOguy1! I can't speak as much for Page Rank, but you'll really only increase your Domain Authority by improving your site's backlink profile. DA is calculated almost entirely with link metrics.
-
It's quite possible that a brand new site going from 1-9 if a few months is due less to their discovering a magic solution than it is to our crawler finding and indexing the site. From our page on Domain Authority:
"We score Domain Authority on a 100-point, logarithmic scale. Thus, it's easier to grow your score from 20 to 30 than it would be to grow from 70 to 80."
Usually a score of 1 means the site simply isn't in our index, so I'd be willing to bet what you're seeing there is simply the brand new site being indexed for the first time. 9 is still a pretty low score.
Also, keep in mind that Domain Authority is a link metric—it's calculated entirely based on the strength of a site's link profile. Adding content, regardless of the type, will be less effective than gaining links.
Lastly, a decrease in DA score can easily have more to do with the growing index than with anything you did. As a logarithmic score limited to a 1-100 scale, fluctuations in index size and changes in the backlink profiles of extremely high-authority sites can cause scores to drop across the board. Rand explains in better detail here.
-
I sometimes wonder if Domain Authority takes much time to increase, I've watched a Brandnew site, go from 1 to 9 in about 3 to 4 months, with 47 pages and only 8 backlinks most from a SEO site.
Seems they found a magic solution, since in that same time, I've seen myself and other sites, add content, increase backlinks but since we lost a backlink or two, and went through the reindexing, we've lost points to our DA, mind you my client's site and their competitors in question are 650+ pages including product pages.
I'm starting to wonder if the eCommerce stores in general are being hurt because of the product pages, instead of helped.
Since why would a site with 47 pages be more authoritative on a subject while other sites include actual help content and products that further the keyword in question.
I think the backlinks to that site in question bug me the most, since most are from an SEO site with a 30 DA, but is still enough to rank for the keyword we are trying for in a huge jump ahead of us. Some of this doesn't seem to follow rhyme or reason.
Seems less is more.
-
Hi Gaston
I was looking for a long term and short term point of view, not a quick magic solution because I know there are no quick fixes when it comes to correct and proper SEO.
No offence taken, quite the opposite actually - only respect and gratitude for your taking the time to reply and share your thoughts which I fully appreciate.
Thanks for the tips much appreciated.
-
I've never intentes to offend you. Sorry if that case.
I understood that you wanted the magic solution to increase authority and better serps just quickly. That will never be the case.
On the other hand, the ultimate tip is to increase the ctr in serps, that makes you more authoritative to Google. There is a blog post at moz stating that.
Sorry again if it misunderstood my intentions.
-
Thanks Gaston
I'm not an absolute beginner and I do understand the concept of seo. I asked for suggestions in terms of current trends to see what the current mindset is amongst the Moz community as I am fairly new to the Moz community here. SEO comprises many facets and angles and like I already said, I understand that SEO is for the long term and results overall are established over time.
Thanks for your input respectfully.
-
Hi,
It's really difficult to do seo actions and collect results in short term. I think you are not understanding the concept of seo, create value, linkbuilding and on page optimization.I highly recommend you to take a deep read to the beginner's guide at moz.
https://mza.seotoolninja.com/beginners-guide-to-seo
Hope it helps.
GR
-
Hi and thanks for your message.
I understand collectively is where it is at and good effective seo is continuous - plus I don't doubt that your suggestions will bring results over a longer sustained period of time. Trust and authority with strong unique content inside regular posting will help; but a more specific short term projection and a long term strategy is what I am trying to put together.
Thanks a lot.
-
Hello mate.Unfortunately the results are long term. It's slow requires patience. I will enumerate most important to least improve the page range and the range domain.
-Very important, increasingly valued, create good content. Relevant content and authority, without copying.
-Create A strategy of link building. There are many ways to get links. Better to have fewer links from pages with high DA many links from pages with low DA.
-Strategy Content marketing for your product arrives to the greatest number of people. social networks, Facebook, google plus.
-Try to create a good internal link structure. No more than 100 internal links per page.
-Loading speed of the web if it is too slow.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search ranking for a term dropped from 1st/2nd to 106th in 3 months
Hello all, Just a couple notes first. I have been advised to be vague on the search term we've dropped on (in case this page ranks higher than our homepage for it). If you search for my name in Google though you should be able to figure out where I work (I'm not the soccer player). While I am looking for an answer, I've also posted this question on a couple other forums (see https://www.webmasterworld.com/google/4934323.htm and https://productforums.google.com/forum/?utm_medium=email&utm_source=footer#!msg/webmasters/AQLD7lywuvo/2zfFRD6oGAAJ) which have thrown up more questions than answers. So I have posted this as a discussion. We've also been told we may have been under a negative SEO attack. We saw in SEMRush a large number of backlinks in October/November/December - at about the same time we disavowed around 1m backlinks (more on this below) but we can't see this reflected in Moz. We just got off a call with someone at Moz to try and work this out and he suggested we post here - so here goes... On 4th October for the search term 'example-term' we dropped from number 2 to number 9 on Google searches (this was confirmed in Google Search Console). We also paid an external SEO consultant to review our site and see why we are dropping on the term 'example-term'. We've implemented everything and we're still dropping, the consultant thinks we may have been penalised in error (as we are a legitimate business and we're not trying to do anything untoward). In search console you could see from the graphs on the term we used to rank 1st and 2nd (you could go back 2 or 3 years and still see this). The thing we do find confusing is that we still rank very highly (if not 1st) for 'example-term + uk' and our brand name - which is very similar to 'example-term'. Timeline of events of changes: 2nd October 2018 midday: Added a CTA using something called Wisepops over the homepage - this was a full screen CTA for people to pledge on a project on our site helping with the tsunami in Indonesia (which may have had render blocking elements on). 4th October: we added a Google MyBusiness page showing our corporate headquarters as being in the UK (we did flag this on the Google MyBusiness forums and both people who responded said adding a MyBusiness page would not affect our drop in rankings). 4th October: dropped from number 2 to number 9 on Google searches (this was confirmed in Google Search Console) 4th October: Removed the Wisepops popup 5th November: Server redirect so anything coming in on / was redirected to a page without a / 12th November: Removed around 200 junk pages (so old pages, test cms pages etc that were live and still indexed). Redirects from any 404s resolved 19th November: Updated site maps and video site maps to reflect new content and remove old content. Reviewed the whole site for duplicate meta tags and titles and updated accordingly with unique ones. Fixed issues in Google Search Console for Google search console for 404 and Mobile usability. Removed embedded YouTube video from homepage. 11th December: Removed old content and content seen as not useful from indexing; 'honey pot' pages, old blog, map pages, user profile pages, project page ‘junk pages which have little SEO value’ (comments, contact project owner, backers, report project) from indexing, added ‘no-follow’ to widgets linking back to us 3rd January 2019: Changed the meta title from to remove 'example-term' (we were concerned it may have been seen as keyword stuffing) 7th January: Disavow file updated to refuse a set of external sites powered by API linking to us (these were sites like example-term.externalsite.co.uk which used to link to us showing projects in local areas - our SEO expert felt may be seen as a ‘link farm’) 11th January: Updated our ‘About us’ page with more relevant content 15th January: Changed homepage title to include 'example-term' again, footer links updated to point to internal pages rather than linking off to Intercom, homepage ordering of link elements on homepage changed (so moving external rating site link further down the page, removing underlines on one item that was not a link, fixed and instance where two h1 tags were used), removed another set of external Subdomains (i.e. https://externalsite.sitename.co.uk) from our system (these were old sites we used to run for different clients which has projects in geographical areas displayed) 18th January: Added the word 'example-term' to key content pages We're at a loss as to why we are still dropping. Please note that the above changes were implemented after we'd been ranking fine for a couple years on the 'example-term' - the changes were to try and address the drop in ranking. Any advice would be greatly appreciated.
White Hat / Black Hat SEO | | Nobody15554510997900 -
More or Less pages helps in SEO?
Hi all, I have gone through some articles where less pages are suggested and they claim that they will be favoured by Google. I'm not sure as with limited pages, we can only target limited keywords. There might be threat from Google in-terms of doorway pages for more pages. But one of our competitor has many pages like dedicated page for every keyword. And their website ranks high and good for all keywords. I can see three pages created with differnet phrases for same on keyword. If less pages are good, how come this works for our competitor? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
More pages is good for SEO? Is this true?
Hi Guys I have a question, I was told the more pages I have the better for SEO, Is this true?
White Hat / Black Hat SEO | | edward-may0 -
How do I make a content calendar to increase my rank for a key word?
I've watched more than a few seminars on having a content calendar. Now I'm curious as to what I would need to do to increase ranking for a specific keyword in local SEO. Let's say I wanted to help them increase their rank for used trucks in buffalo, NY. Would I regularly publish blog posts about used trucks? Thanks!
White Hat / Black Hat SEO | | oomdomarketing0 -
Buying a domain vs. renting a domain
I am considering buying and redirecting a domain that has a pretty strong, relevant link profile. However, it's very expensive. There is another option to rent the domain on a month-to-month basis. I am interested in doing this for at least a month just to see what SEO benefits are to be had and if it would ultimately be worth buying or not. Can renting a domain have any negative impacts on my primary site? Would the search engines know if I did this? Is there any harm in having those redirects appear and then disappear?
White Hat / Black Hat SEO | | jampaper0 -
Starting every page title with the keyword
I've read everywhere that it's vital to get your target keyword to the front of the title that you're writing up. Taking into account that Google likes things looking natural I wanted to check if my writing title's like this for example: "Photographers Miami- Find the right Equipment and Accessories" ..Repeated for every page (maybe a page on photography in miami, one on videography in Orlando etc) is a smart way to write titles or if by clearly stacking keywords at the front of every title won't be as beneficial as other ways of doing it?
White Hat / Black Hat SEO | | xcyte0 -
Negative SEO - Case Studies Prove Results. De-rank your competitors
Reading these two articles made me feel sick. People are actually offering a service to de-rank a website. I could have swore I heard Matt Cutts say this was not possible, well the results are in. This really opens up a whole new can of worms for google. http://trafficplanet.com/topic/2369-case-study-negative-seo-results/ http://trafficplanet.com/topic/2372-successful-negative-seo-case-study/ This is only going to get worse as news like this will spread like wildfire. In one sense, its good these people have done this to prove it to google its just a pity they did it on real business's that rely on traffic.
White Hat / Black Hat SEO | | dean19860 -
Shadow Pages for Flash Content
Hello. I am curious to better understand what I've been told are "shadow pages" for Flash experiences. So for example, go here:
White Hat / Black Hat SEO | | mozcrush
http://instoresnow.walmart.com/Kraft.aspx#/home View the page as Googlebot and you'll see an HTML page. It is completely different than the Flash page. 1. Is this ok?
2. If I make my shadow page mirror the Flash page, can I put links in it that lead the user to the same places that the Flash experience does?
3. Can I put "Pinterest" Pin-able images in my shadow page?
3. Can a create a shadow page for a video that has the transcript in it? Is this the same as closed captioning? Thanks so much in advance, -GoogleCrush0