Weird: Local Landing Page Not Showing In "City + Brand" Search Query
-
Hi Mozzers,
I've noticed something strange that I can't quite wrap my head around. I'm hoping it's an easy fix and I'm just overlooking something.
Backstory: I'm managing all things digital for a local flooring retailer that has 6 showrooms in the region. I've done basic local SEO - local landing pages with proper markup, GMB set up and verification, Moz Local scores are in the 80% range for each location and improving steadily, etc. However, one of my locations is way behind all of the others in both organic searches and the map.
Recently, I did a search for "city + brand" for this particular location in an incognito window and the page came up on the 4th page. When I perform the same search for any of the other locations, the respective landing page come up 1st or 2nd along with the homepage. I even searched using the title tag as well as a few more specific searches and still nothing on the first page.
This is weird, right? Has anyone experienced this before? Search Console came back perfect, so no penalties and it's definitely being indexed.
For reference, the page I am referring to is http://www.nextdayfloors.net/locations/columbia/ and the location query I am using is "Columbia, MD"
Any help is much appreciated!
Thanks!
Tim
-
Hey Thomas,
By a happy coincidence, I just happened to write a blog post on this here recently:
https://mza.seotoolninja.com/blog/overcoming-your-fear-of-local-landing-pages
Hope it gives you some new ideas!
-
Thanks for all of your insight! The company rebranded from Bill's in 2014, so we're in the process of cleaning up the citations. It does take a lot of time for 6 locations!
One question regarding the content on the landing pages... what else would you recommend adding? I already have 300+ word body copy, hours, directions, map, photos, store manager, etc.
Thanks again!
-
Hey Thomas!
-
Perfectly fine that they kept the number as long as you are working on getting every possible old citation cleaned up to reflect the new address/new number. Moz Local will help with this, but you may need to do some manual work as well. Good to know that no locations are sharing phone numbers. That can be a disaster!
-
Regarding duplicate content, you might want to check out this post, https://mza.seotoolninja.com/blog/how-to-defeat-duplicate-content-next-level but if you've only got 6 locations, I would honestly recommend also doing a manual read-through of each of the 6 landing pages to be sure they are actually unique and helpful (i.e. not just swapping out city names or making a minimum effort in some way).
-
Good idea to make the Locations its own link in the menu. That could help!
-
Getting duplicates like these resolved is going to be very important: https://mza.seotoolninja.com/local/details/JTI1NUIlMjUyMk5leHQlMjUyMERheSUyNTIwRmxvb3JzJTI1MjIlMjUyQyUyNTIyMjEwNDUlMjUyMiUyNTJDJTI1MjJOZXh0JTI1MjBEYXklMjUyMEZsb29ycyUyNTIyJTI1MkMlMjUyMjY1MDUlMjUyMERvYmJpbiUyNTIwUm9hZCUyNTIyJTI1MkMlMjUyMjIxMDQ1JTI1MjIlMjUyQyUyNTIyNDEwNzQ0ODk1MCUyNTIyJTI1NUQ=
The shared phone number between your business and a business called Bill's Carpet Fair is concerning. I don't know if this stems from re-branding or something else, but this would be worth doing a full citation audit for to be sure Google is convinced that your business ... and not Bill's ... is located at that phone number.
-
On these pages, I recommend that you put the business name with the rest of the NAP. Right now, it looks like the name of this business is Columbia, MD Flooring Showroom and you have the address separate below with no name.
-
You might also want to consider putting the 6 locations in the footer.
-
Finally, the content on the landing pages is a decent start, but there's room for improvement, and if you want to convince Google that a landing page is more worthy of top billing than a homepage, assessing and improving the content could be an important step!
-
-
Thanks for checking in, Miriam,
-
So, what is interesting here is this store moved locations in 2014, but kept the same phone number. I've been using Moz Local to help clean this up. Other than that, absolutely not sharing numbers.
-
Yes, it's all unique as far as I'm concerned. Is there a good way to check this?
-
This is something I've heard a few times. We will be adding a Locations link to the top of the page (third nav where Specials live now). It's currently accessible via Ways To Show > In Store
Thanks!
-
-
Hi Thomas!
I see what you mean regarding the homepage rather than the landing page coming up, though the knowledge panel to the right is correct for this location. 3 Quick Questions:
-
Are you sharing phone numbers between any of the locations
-
Is the text on all of your landing pages unique, or is any of it duplicate text?
-
I am not finding an obvious option in your menu to see all of your locations on the website. Something like 'Cities We Serve' in the top menu. What's going on with that?
-
-
There's a lot that could be going on here. How are the citations for each of the locations? Also have you configured the local schema on each local landing page? I wrote an article here on Moz a while back that I think might be helpful:
-
Hi Tim,
I'm seeing much stronger results for my searches on this end. With a query of "columbia next day floors" I have the correct in the 4th organic position. With a query of "columbia md flooring showroom" I'm seeing that same page in position 8.
I will say that this location appears to have tougher competition than the others. Reviews on your Google Local page will help close the gap. Also, it is possible to get the site-wide footer location text linked?
Happy Optimizing!
Lindsay -
However, when I put 'next day floors' in Moz's local search I see you may have some duplicates. Google could be choosing what they perceive is the best instance of the query in some searches and you may be seeing that listing being pushed further down in the SERPs.
-
When I ran a similar query the Columbia, MD location shows up on the first page. It is the Dobbin rd location.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you use HREF lang tags when each page that is localised only exists in that language?
Hi, I have 2 questions I am seeking an answer for. We have a home page in english GB, we then also have products which are specifically served in US. For these pages where the phone number is american, the spelling is american, the address is american, do we need to implement href lang tags? The page isn't a version of another page in english, the page is only in the native language.Secondly, is it recommended to create a second home page and then localise that page for US users?I'd be really greatful if anyone has any pointers as googles forum doesn't explain best practice for this case (as far as I can tell).Many thanks
Local Website Optimization | | Adam_PirateStudios0 -
Need Awesome Examples of Well-Designed Service & Product Pages
I'm looking for some examples of really well built product/service pages that have great conversion points on them. I find most small businesses do a terrible job at highlighting their features & benefits (the "why") for their services and wanted some inspiration from those that are doing a fabulous job.
Local Website Optimization | | JoyHawkins0 -
I've submitted my site to google search console, and only 6 images of 89 images have been indexed in 2 weeks. Should I be worried?
I've submitted my site to google search console, and only 6 images of 89 images have been indexed in 2 weeks. Should I be worried? My site is http://bayareahomebirth.org Images are a pretty big part of this site's content and SEO value. Thanks for your help!
Local Website Optimization | | mattchew0 -
Local cTLD site not showing up in local SERP
I have 1 website with 2 cTLD. 1 is with .be another .nl. Both are in Dutch and pretty much with the same content but a different cTLD. The problem I have is that the .nl website is showing up in my serp on google.be. So I'm not seeing any keyword rankings for the .be website. I want to be able to see only .nl website serp for google.nl and .be serp on google.be I've already set up hreflang tags since 2-3 weeks and search console confirmed that it's been implemented correctly. I've alsy fetched the site and requested a re-index of the website. Is there anything else I can do? Or how long do I have to wait till Google will update the serp?
Local Website Optimization | | Jacobe0 -
SEO for local business directory type site
I am thinking about creating a local business directory type website that lists all local Tattoo Shops. I am familiar with both local and global SEO and how to differentiate between them, however, I am not sure how I should approach this type of website. It isn't an actual business, but I want to target local searches that are looking for tattoo shops. In other words, when someone types in "tattoo shops" or "tattoo shops near me", or "tattoo parlors", I want the website to appear. Is this something that is manageable, or will the individual Tattoo Shop websites always show before mine since they are real local businesses with google+ pages?
Local Website Optimization | | brfieger0 -
Local franchise seo strategy. what could be the best practice?
Hello what Could be the best practice of seo and website optimization for a franchise company. Business model: Lets say, a company(company.com) situated in a country having stores in different cities (more than 2 stores in some), provides n number of services depending on store's location. Physical addresses for some stores are available and new stores shall be launched in future. But, the seo and website pages are needed for those locations at the moment as well. If I choose a sub folder, to give each store a URL. This is how it should look like Country level pages company.com, company.com/service1/ _ _ _ company.com/serviceN/ City level pages company.com/city1/, company.com/city1/location1/ , company.com/city1/location2/, company.com/city2/ , company.com/city3/ Q1) In case I make each service page specific to a store location for eg. company.com/city1/service1/, it will create duplicate content issue because content of company.com/city1/service1/ and company.com/service1/ shall be 60% same, except for **meta title,description and contact detail in footer. ** So, the question arises that shall i give canonical to country level main services page i.e company.com/city1/service1/ canonical to company.com/service1/ as it is very hard to make unique content for same services page. Q2) Or Do I need to rework on my complete website design and seo strategy?
Local Website Optimization | | Technians1 -
Updated site with new Url Structure - What Should I expect to happen ?. Also it's showing PR 1 for my urls on Opensite explorer
Hi All, We updated our website with a new url structure. Apart from the root domain , everyother page is showing up in opensite explorer with a page rank 1. Although we only went live with this yesterday, I would have thought that the 301's etc from the old urls would be coming through and the PR would show ?.. I am not familiar what to expect or what alarms bells I need to watch out for when doing this type of thing although I would probably expect a small drop in traffic ?..I don;t know what the norm is though so Any advice greatly appreciated? thanks PEte
Local Website Optimization | | PeteC120 -
Having portal page that takes you to website with a different url
We are in the planning stages for this. Our client wants his (as yet) domain name to be a portal page for this new campaign. His domain name is a non-keyword company name (i.e. widgetsgalore.com) We already have a website with content tailored to his business ready to go. In fact, we did a campaign back in '06 to '09 that was highly successful. At that time it was just the webpage with a keyword rich url. Now for some reason the client wants his company name url (widgetsgalore.com) to be the portal page (landing page) that once potential clients click on it takes them to the website with the content. What are the pros and cons of doing what client asks about making his widgetsgalore.com a portal page vs. going directly to the url with all the content/forms, etc? This is a local site, with audience limited to southern california.
Local Website Optimization | | Manifestation0