Product Listing Pages
-
Hi
I had a question regarding product pages and the best way to display the page for SEO.
For example, is it best to have a page for - Blue Euro Containers including a table of the capacity options you can buy..
Or, have each product split out so it has it's own product page - 60L Blue Euro Container, etc etc
I know a lot of the information will be fairly similar, with the capacity being the one major difference - is this a bad thing?
Some of our product tables are too big and the idea was to split them out.
Thanks!
-
Brilliant thank you.
Another question I have is, obviously titles need to be unique, so if the only difference is capacity, & my titles are something like Euro container 50L & Euro container 80L - is this just going to be seen as keyword spamming?
I can't make the titles hugely different if the products are part of the same 'range'
Is there a better way? Or is the alternative not to split the products?
-
Thanks everyone! I'm still a bit torn on what to do, I understand the implications of both.
I'm working on one page so debating on whether to test this and see how it goes but splitting them out.
The other problem we have is in our pages with multiple products, the tables are not user friendly and need dev time to sort them out which isn't as straight forward as we'd like.
Thanks!
-
Hi Becky,
I would not create separate product URL if the size/color are the only variations in the product description. If you do this, you're risk creating duplicate content since there's not enough unique content for each page other than the title itself.
Create one page for the product, describe all relevant information for the user, and use filters to display the size and/or color variations.
Here's an example from Amazon and how they handle products with size/color variations:
http://www.amazon.com/Rubbermaid-Access-Storage-Tote-Large/dp/B00BEUDXIG/
use filters to display variations and always use the canonical tag to point to the main URL.
Good luck!
Eliza
-
I have had good results using individual product pages with the exception that products that only differ by color, size and material type, can be listed on the same page and create new options like color, size and material so you can list the item by its basic name but by users picking the option types they want, they get the blue 3 foot long granite slab, or the green, 2 foot wide concrete slab.
Have had my pages come up rather nicely from this, not to mention customers stay on the page and fiddle with options rather than click back or 10 other buttons on the site.
-
Hi there
Kissmetrics and InFlow both have great resources for getting started with eCommerce SEO and how to avoid common issues.
I personally like individual product pages - you are able to add unique product descriptions, individual schema tags, unique images, targeted URL structures, and more, all allowing you to compete better in targeted organic search for that particular product.
So, again, my vote are individual product pages. But beyond SEO, take into consideration your users - what would make them most likely to find the product they are looking for and convert? Remember, you always have the ability to A/B test your designs before committing!
Let me know if this helps - good luck!
Patrick
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Great DA but page authority not increasing!
Hey team, I hope you are doing great, I have been working effortlessly to increase the authority of my blog. I have used a number of Moz recommended methods like long-form content, posting frequency, getting references from influencers and great websites. It has all resulted in a good domain authority but no matter what I do, the page authority of my blog isn't increasing. Can you please have a look and guide: https://androidcompare.com/ Kind regards...
Algorithm Updates | | Bsmdi0 -
Review Microdata if the product does not have a review
We have many products that do not have reviews and are causing warnings in googles microdata. Is there anything you can do for products without a review so you don't get errors for aggregate review or review??
Algorithm Updates | | jforthofer0 -
Does Google considers the cached content of a page if it's redirected to new page?
Hi all, If we redirect an old page to some new page, we know that content relevancy between source page and this new page matters at Google. I just wonder if Google is looking at the content relevancy of old page (from cache) and new page too. Thanks
Algorithm Updates | | vtmoz0 -
Log-in page ranking instead of homepage due to high traffic on login page! How to avoid?
Hi all, Our log-in page is ranking in SERP instead of homepage and some times both pages rank for the primary keyword we targeted. We have even dropped. I am looking for a solution for this. Three points here to consider is: Our log-in page is the most visited page and landing page on the website. Even there is the primary keyword in this page or not; same scenario continues Log-in page is the first link bots touch when they crawling any page of our website as log-in page is linked on top navigation menu If we move login page to sub-domain, will it works? I am worrying that we loose so much traffic to our website which will be taken away from log-in page sub domain Please guide with your valuable suggestions. Thanks
Algorithm Updates | | vtmoz0 -
What does it exactly means when Google brings the "brand name" to the beggining of the page title in search results when it was actually given at the end?
We see many times...page titles starts with "brand name: page for etc" where actually "brand name" has been given at the end and keywords at beginning. Why does Google make this change? I noticed this happens when similar title tags are used by multiple websites for high difficulty keywords. Thanks
Algorithm Updates | | vtmoz0 -
How I can check if Google and other search engines will properly cache a page (a dynamic one)?
My site is currently disallowing search engine bots with the help of robots.txt. These dynamic pages can be crawled using Screamingfrog since they are linked to a static category page which is also linked to the homepage. Thanks in advance!
Algorithm Updates | | esiow20130 -
Best practice for cleaning up multiple Google Places listings and multiple Google accounts when logins were lost.
We are an inbound marketing agency, most of our clients are not relying on local seo. I have a pretty good understanding of it when starting fresh but not so much in joining a "movie in progress" kind of scenario. Recently we've brought on two clients who have had their websites in place for awhile, have made small attempts at marketing themselves online over the years and its resulted in multiple Google places listings, variations of the company names (one of them changed their name), worried there are yet more accounts out there they aren't aware of, etc (analytics, and others from well intentioned employees and past service providers - no internal leadership at the company level). In reading Google help forums I'm seeing some recently having their accounts suspended when they try to clean things up - in one case a person setup a new Google account thinking he would start fresh and in trying to claim listings, get rid of duplicates, etc. his account was suspended. What is the CURRENT recommended course of action in situations like these? With all the changes going on with Google, I don't know which route to take and have combed the Internet reading articles about this (including Google's resources) - would like some current real world advise.
Algorithm Updates | | rhgraves651 -
How to find which keywords bring traffic to a particular page on my website ?
I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics. More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?
Algorithm Updates | | EricMoore0