Does loading content from an ajax url count as a bounce rate
-
Hi,
Our current website http://www.luxresorts.com has sections that pull content through AJAX which is accessible through a URL.
For example, on our homepage, we have a section called "LUX* Magazine THE TASTEMAKER", if you click on "Read More" it would open on the same page while pulling content from this URL: http://www.luxresorts.com/en/posts/lux-magazine.
There are two concerns here:
a. the above url does not contain any google analytics code, does pulling content from a url through ajax cause a bounce rate?
b. since the url is indepenedent, the is no meta tags including title, description or even robot attributes. Should we treat this page as all other pages?
Thank you for your help.
Tej Luchmun
-
Hi Tej,
If you have Google Search Console set-up for the site, you can fetch/render the page from within search console and see what Google sees when they visit.
You can also try looking at the cache of the page to see what Google has rendered.
Also.. in response to B above, you should create a method to access that page directly via a specific unique URL, for which you can then specify the titles/descriptions. In the application, where you have the links to load new content via ajax, you would set the pushstate to the permanent url where that page could be accessed, so Google can find/crawl those pages.
-
Hi,
Thanks a lot for your reponse, it is very useful.
We will try to push forward a virtual pageview, however, through some in-depth investigation, I noticed that Google does not crawl AJAX content.
We tried to follow the instructions of HIJAX from the following page, but unfortunately, could not find any evidence that it is working.
https://developers.google.com/webmasters/ajax-crawling/docs/learn-more
Do you know a way around to test if Google is able to crawl the content?
Thanks so much for your help.
Tej Luchmun
-
Yes, if the page doesn't lead to a new page view, then GA will count is as a bounce.
Since you are using ajax, there are some ways that you can simulate a page view on the content load so this doesn't happen... For example, you can fire _gaq.push(['_trackPageview', '/url-of-ajax-content']); when the new ajax snippet loads to simulate a new pageview.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thinking about redesigning site to reduce bounce rate - have a couple of questions
BACKGROUND Im looking at redesigning the website for a creative consultancy to improve the user experience. The website is mainly an image portfolio along with “press”, “our services”, “about us”, “contact” pages. I originally designed the website a few years ago and when we did, we wanted to make the image portfolio the most important feature. So we made it a full screen JS image slider with lazy loading of images, so that there are about 40 full screen images on the homepage that rotate. From a users point of view i still feel this is the best system as it very quickly allows them to browse the portfolio, which we looking for a creative consultancy is their UPS (unique selling point). The site has a very strong backlink profile compared to its competitors in the SERPS it has about 20-25% increase in PA and DA. But our site has been slipping down the rankings in recent years / months. From spot 1-2 to about spot 5-7. MY HYPOTHESIS I think that the reason the site may be dropping back in the SERP is that although its a very usable site, all its portfolio information is “too easy to find / view” and results in a user coming to our site, seeing everything they need to see, then bouncing back to the SERP. Our site has a bounce rate of 40-60%. Where as on competitors sites, their “portfolio” is a separate page off the homepage, so a users has to click through to a separate page, and even if they don't like the design content of the portfolio it doesn't get logged as a bounce. MY QUESTION Does bounce rate affect SERP ranking ? Could the sites SERP performance be improved by redesigning the site to put the portfolio on a separate page so a user would have to click through to it, if that would get the bounce rate down, would the site see a benefit even if people still clicked back to the SERP results eventually after seeing our portfolio, even though it wasn't a true 1 page bounce ? Dose time on site affect SERP ranking ? Is there a way i can see a competitor's bounce rate ? Would welcome any other thoughts inputs on this matter.
Web Design | | sl_pa0 -
Will HTTPS Effect SERPS Depending on Different Page Content?
I know that HTTPS can have a positive influence on SERPS. Does anyone have any thoughts or evidence of this effect being different depending on the page content? For example, I would think that for e-commerce sites HTPS is a must, and I guess the change in rankings would be more significant. But what about other situations, AMP pages for example? Of if you run Adsense, or Affiliate links? Or if your page contains a form?
Web Design | | GrouchyKids1 -
Second Store URL
Our store has been up and running for about 18 months and has been more successful than expected. Unfortunately we have run into a few minor issues with customers wanting to pick up in store but much of the online parts we sell are drop ship. We have made the decision to open a second store. One will support our brand (using current URL)and reflect products and pricing we offer at our B&M locations. The second will continue down the path we have been going but under a completely different brand (and URL) in no way tied to our B&M stores. My question is this: Would it be smarter to re brand the store we have now and change the URL.?We would then create the second site as our corporate branded site. Or do we adjust the currently site and then create a second site with the new brand. The only real hold up is that the re branded store will generate far more revenue and the current site is optimized very well. However if i change the URL the optimization will go out the window .
Web Design | | Rillik0 -
Pushstate and Infinite Scrolling Article Pages: Is it detrimental to not change URLs as the page is being scrolled?
I've noticed a recent trend of news sites using infinite scrolling on article pages to garner more pageviews and I can assume serve up more ads. Here is an overview. Here is an article from NBC news that uses this technique: http://www.nbcnews.com/pop-culture/music/grammys-2016-here-s-why-adele-s-performance-was-out-n519186 Studies have shown that this technique has decreased bounce rates by +15% for some sites. My question is: If a site is using the technique without changing URLs as the user scrolls down what overall negative effects does this have? Obviously you wouldn't be getting credit for the extra pageviews but I was wondering if there were any indexation implications with this. Here is an example of article infinite scrolling without changing the URL: http://www.wftv.com/news/national-content/deputies-wife-attacks-husband-because-he-didnt-get-her-a-valentines-day-gift/87691927
Web Design | | Cox-Media-Group1 -
How to bounce back after a new url & new site design?
About a month ago, my company changed domains (from the long-established www.imageworksstudio.com to the new www.imageworkscreative.com) and also did a complete overhaul of our site. We tried to do everything necessary to keep Google happy as we went through this change, but we've suffered a drastic loss of both rankings and traffic. I know that can happen as a result of a redesign AND as a result of a new domain, but I'm wondering how long you would expect it to take before we bounced back and also, what can we do in the meantime to improve?
Web Design | | ScottImageWorks0 -
Does a loading homepage animation effect rankings?
Our website ( panphoenix dot com) has a Javascript animation when you load it for the first time which takes just over 2 seconds to load. Does having this animation effect rankings negatively? Would appreciate your thoughts!Thanks Rob
Web Design | | roberthseo0 -
Do these links count a duplicate content?
If you do a Google search for the following term it brings up 6 results are these considered duplicate content by Google? Also if so how do I prevent this but still offer other stories to readers of other articles? Google Search Term: site:yakangler.com Okuma helios
Web Design | | mr_w0 -
Optimzing a new ecommerce site, Need help with URL
Hi We are putting up a new ecommerce website and for product description, our tech team indicates that they must have the skun numbers in the URL. Which one of the following URL structure do you find the most SEO freindly? 1. http://www.Site.com/SKUNumber/ProductDescription/ or 2. http://www.Site.com/ProductDescription/SKUNumber/ My personal opinion is that most relevant content should be on load page so I like option 1. Thanks
Web Design | | CookingCom0