Linkbuilding: Relevancy and Internal Linking
-
Hello,
For linkbuilding, how important is relevancy and how is it calculated by Google? For specific context, we are interested in putting a scholarship campaign on our reference page (www.spanishdict.com/traductor), and were wondering how that will impact relevancy.
Additionally, we were wondering the value of internal linking from one page to another. We want to get more links to our hubpage – Page A (www.spanishdict.com/traductor) but much of this interesting, relevant content lives on our blog page – Page B (ex: www.spanishdict.com/blog/traductor/el-gh-en-ingles/). What is the best way to handle this? Would it suffice to internal link from the blog page (Page B) to the page we actually want to get links to (Page A)? Or should we try to house this content on Page A?
Thanks for your help!
-
Hi there,
If you're trying to make more relevant some page, as you do some traditional linkbuilding, internal links shuold come too.
As Eric stated, dont create links just looking at the relevance of the page where the link would go, be careful about the visitors, be constructive and creative.About the content, It would be advisable to create specific content for that targeted page. Even more, some blog posts about that scholarship, with its corresponding internal links. Dont abuse from the blog posts, remember to look after the audience.
Hope it helps.
GR. -
When it comes to internal linking, I would first worry about the users on your site: if it makes sense for you to link to another page on your site (so they will stay on your site longer), then you should link internally to that other page.
If you're using an internal link structure that has topics and subtopics, then the pages in each subtopic should link to each other and they should link to their main topic.
What's important, though, is to think of the user experience and if it makes sense for you to link to link the scholarship campaign on your reference page then you should do that.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unnatural Links To Your Site — Impacts Links warning, Should I do something?
Hi, I got: "Unnatural Links To Your Site — Impacts Links Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control, so for this incident we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole. " I don't see any dropping at rankings, could the best solution here to be, just to leave everything as it is and be more careful with the link building in the future? Or is there a danger that Google gives further penalties if I don't act on this one do something? I am little afraid that if I start removing links, my rankings will drop, even though they have remained same if don't do anything? Any help is appreciated.
Link Building | | pok3rplay3r0 -
Link text
Can anyone give me any advise regarding anchor text in back links on external sites. I have about 8 bloggers reviewing our products on their sites. When they link to our site, they either use the words of our company name or something like “click here” as the words in the link. There are a few key words that we are wanting to improve for so should those words be made as the live link on their site?
Link Building | | Hardley1110 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Dofollow OR nofollow for internal links
We recently changed our wordpress site and I have noticed that in the new theme all the internal links are set to nofollow. I understand that Google might not decide page rankings based on internal links but isn't it good practice to do a follow on internal links to highlight the relative importance of a page
Link Building | | Advocator0 -
Internal links
It can be bad for the site if I use various items to create links to a page that represents a specific keyword? The articles are relevant and anchor text is not only done on the keyword, but also by using words near the keyword in question.
Link Building | | otimizador20130 -
Is there a tool to keep track of internal links?
I am looking for a tool that will help me keep track of internal links. We are working on a website that has roughly 500 pages of unique content. We are at a point where we plan to go through all of those pages and look for natural, internal link building opportunities (as well as pages that may have too many "over optimized" links). It would be really helpful to know the following for each page: 1. URL (we can extract this)
Link Building | | BlueTraffic
2. Meta Title (we can extract this)
3. Target Keywords (we can manually enter these) 4. Internal Links To Other Pages - A field (or fields) where we could manually enter the URL of each page that this page links to (including the anchor text used) Once all of this data is entered, it would be great if this tool could also count how many incoming links each page has (from other pages on the site) or somehow show which pages link to it. This would help to identify pages that have zero internal links. Do you know if a tool like this already exists, or even a spreadsheet with some functionality like this already built in? Thanks,
JC0 -
Outgoing links - internal vs. external
I thought that the important factor in the value of a link was how many outing links a page has total. Some tools seems to tell me that the important data point is how many EXTERNAL links a page has. Which number should I be paying attention to when looking at pages I want to get linked from? (Yes, I know there are many other factors that are important)
Link Building | | EugeneF0 -
Is there any tool in/or out of SEOMOZ where we can check anchor texts for internal/external links for a website?
I just want to check anchor text of all the links for a specific URL within a website
Link Building | | merkal20050