Will including a global-site link in all 100 local-sites footer be considered spammy?
-
If I am a car manufacturer brand site(global), and I request all my location-specific domains include a link to the global site in their footers, would this trigger a red flag for Google? There are roughly 100 location-specific sites, but I would like to come up with a long term solution, so this number could be larger in the future.
Is it best practice to only follow the footer link on each location-specific site Homepage, and nofollow the rest of the footer links on each site?
Is it best to only include one followed link to the manufacturer brand site (global) on each location-specific domain?
Is it best to not put this global link in the footer, but rather towards the top of the page only on the homepage?
-
When it comes to site-wide links, first consider the users--if you think they will actually click on those links and it would be helpful for them, then you should include them. If you were to include those links in the footer, they should be nofollow links.
-
Might a solution be to <no follow="">the link to the global site in all instances - perhaps the safest option? That's what I would fo - the first thing that came into my mind... any other SEO feedback on this would be good - Luke</no>
PS1. I would be tempted to avoid any kind of keyword targeting - even if nofollow
PS2. This is interesting - a different situation but hey: http://www.thesempost.com/design-websites-follow-designed-footer-links/ -
You have site A and other location centric websites B, C, D and more.. (100+). From my understanding, adding a link in the footer (followed) to all the location based website will give Google a red flag. This is because Footer links are generally side-wide.. and adding 100+ side-wide links to a main website does seems like a problem to me!
If I were you, I would have added the link on one page (instead of site-wide) to location based websites. The links should contain either diversified anchor text or may be branded one.
Just a thought but I would love to hear others opinion on this one!
-
Hi Jonathan,
Sitewide footer links on that many domains isn't really the best idea. Would these links serve any real purpose or is it just for the backlink strength?
If you were going to link from each one, I'd suggest keeping the volume very small and using them to add value. For example, rather than dumping them in the footer and masking most with a nofollow, point them to a great blog post on the global domain or at least say something like "interested to know more about [manufacturer brand]? Check out our global site to see where we're headed in 2016." You can include the link in that sentence so it makes sense in context.
Going somewhat off topic here, is there even a need to have 100+ websites for a single brand? More often than not, the better solution is to have a single powerhouse of a website rather large volumes of satellite sites scattered around the web. I imagine you're talking about sites like CarBrandLA.com, CarBrandNYC.com etc, rather than CarBrand.com CarBrand.com.au, CarBrand.co.uk? If it's the latter, these geo-specific TLDs make a bit more sense
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site traffic halved not sure why
Hi guys, not sure if anyone can help, but we had a client's google organic traffic literally halve from the week at the end of August to September (29 Aug 2016 to be precise) and it hasn't recovered since (here's a screenshot from GA http://puu.sh/sAmd3/b071dd1e57.png) I've been doing a lot of digging around on Moz and elsewhere about any Google updates that may have gone through around that time and there doesn't seem to be anything that I would think would affect it. I thought it might be to do with Penguin, but that doesn't seem to be the case. A while ago before then we did have some domains and pages 301 redirected to the main site when multiple other sites were rolled into the one, but I wouldn't have thought that should affect it. After that I've also gone and removed all those sites and redirects too (couple of weeks ago) but that doesn't seem to have fixed it. There's no black hat SEO done on the site so very odd to have this happen. I'm rather out of ideas what it could be that has impacted things so suddenly and that we couldn't get it recovered from. Any ideas would be much appreciated.
White Hat / Black Hat SEO | | BrisbaneSEOWorks0 -
Site Scraping and Canonical Tags
Hi, So I recently found a site (actually just one page) that has scraped my homepage. All the links to my site have been removed except the canonical tag, should this be disavowed through WMT or reported through WMT's Spam Report? Thanks in advance for any feedback.
White Hat / Black Hat SEO | | APFM0 -
Massive site-wide internal footer links to doorway pages: how bad is this?
My company has stuffed several hundred links into the footer of every page. Well, technically not the footer, as they're right at the end of the body tag, but basically the same thing. They are formatted as follows: [" href="http://example.com/springfield_oh_real_estate.htm">" target="_blank">http://example.com/springfield_pa_real_estate.htm">](</span><a class= "http://example.com/springfield_oh_real_estate.htm")springfield, pa real estate These direct to individual pages that contain the same few images and variations the following text that just replace the town and state: _Springfield, PA Real Estate - Springfield County [images] This page features links to help you Find Listings and Homes for sale in the Springfield area MLS, Springfield Real Estate Agents, and Springfield home values. Our free real estate services feature all Springfield and Springfield suburban areas. We also have information on Springfield home selling, Springfield home buying, financing and mortgages, insurance and other realty services for anyone looking to sell a home or buy a home in Springfield. And if you are relocating to Springfield or want Springfield relocation information we can help with our Relocation Network._ The bolded text links to our internal site pages for buying, selling, relocation, etc. Like I said, this is repeated several hundred times, on every single page on our site. In our XML sitemap file, there are links to: http://www.example.com/Real_Estate/City/Springfield/
White Hat / Black Hat SEO | | BD69
http://www.example.com/Real_Estate/City/Springfield/Homes/
http://www.example.com/Real_Estate/City/Springfield/Townhomes/ That direct to separate pages with a Google map result for properties for sale in Springfield. It's accompanied by the a boilerplate version of this: _Find Springfield Pennsylvania Real Estate for sale on www.example.com - your complete source for all Springfield Pennsylvania real estate. Using www.example.com, you can search the entire local Multiple Listing Service (MLS) for up to date Springfield Pennsylvania real estate for sale that may not be available elsewhere. This includes every Springfield Pennsylvania property that's currently for sale and listed on our local MLS. Example Company is a fully licensed Springfield Pennsylvania real estate provider._ Google Webmaster Tools is reporting that some of these pages have over 30,000 internal links on our site. However, GWT isn't reporting any manual actions that need to be addressed. How blatantly abusive and spammy is this? At best, Google doesn't care a spit about it , but worst case is this is actively harming our SERP rankings. What's the best way to go about dealing with this? The site did have Analytics running, but the company lost the account information years ago, otherwise I'd check the numbers to see if we were ever hit by Panda/Penguin. I just got a new Analytics account implemented 2 weeks ago. Of course it's still using deprecated object values so I don't even know how accurate it is. Thanks everyone! qrPftlf.png0 -
Linking my pages
Hello everybody, i have a small dilemma and i am not shore what to do. I am (my company) the owner of 10 e-commerce web sites. On every site i have a link too the other 9 sites and i am using an exact keyvoerd (not the shop name).Since the web stores are big and have over a 1000 pages, this means thet all my sites have a lot off inbound links (compared with my competiton). I am woried that linking them all together could be bad from Googles point of wiev. Can this couse a problem for me, should i shange it? Regardes, Marko
White Hat / Black Hat SEO | | Spletnafuzija0 -
Learn Local SEO
What are best local SEO practices 2013 ?? to get website on top of all major keywords ???
White Hat / Black Hat SEO | | mnkpso0 -
Link Building Plan Need some tips
Okay so I want to start focusing on SEO for my Web design company and I have been reading and reading and am now working on my off-page optimization and have some questions. My words are competitive words and a few of them are finally increasing to top 500 and a few in top 100. My current MozRank for my domain is 2.28, but my mozbar shows my homepage to be MozRank to be 3.35 Link Building Plan -Around 50 Directory submissions to high PR directories and high MozRank domains Free listings Paid Listings -3-5 articles written for guest posts Around 25 Local Business directories such as brownbook.net, whitepages, etc -Around 20 dofollow forum profile creation and backlinks from signatures -Squidioo Lens Creation( I will be creating high quality content related my website which would be web design, internet marketing, seo services.) -Hubpages Creation My question is should the content used on squidioo be 100% original, like can I post the content to other directories as well? -Article Directories Okay so from what I've read this is method doesn't really give much benefit with the recent updates, is this true or should I still at least submit some articles to article directories. I am also confused wouldn't distributing your articles to article directories be considered duplicate content? 20-25 Blog Comments on related blogs that support dofollow blog commenting, also will build some nofollow blog comment links for link diversity
White Hat / Black Hat SEO | | azokaei0 -
Hidden links in badges using javascript?
I have been looking at a strategy used by a division of Tripadvisor called Flipkey. They specialize in vacation home rentals and have been zooming up in the rankings over the past few months. One of the main off-page tactics that they have been using is providing a badge to property managers to display on their site which links back. The issue I have is that it seem to me that they are hiding a link which has keyword specific anchor text by using javascript. The site I'm looking at offers vacation rentals in Tamarindo (Costa Rica). http://www.mariasabatorentals.com/ Scroll down and you'll see a Reviews badge which shows reviews and a link back to the managers profile on Flipkey. **However, **when you look at the source code for the badge, this is what I see: Find Tamarindo Vacation Rentals on FlipKey Notice that there is a link for "tamarindo vacation rentals" in the code which only appears when JS is turned off in the browser. I am relatively new to SEO so to me this looks like a black hat tactic. But because this is Tripadvisor, I have to think that that I am wrong. Is this tactic allowed by Google since the anchor text is highly relevant to the content? And can they justify this on the basis that they are servicing users with JS turned off? I would love to hear from folks in the Moz community on this. Certainly I don't want to implement a similar strategy only to find out later that Google will view it as cloaking. Sure seems to be driving results for Flipkey! Thanks all. For the record, the Moz community is awesome. (Can't wait to start contributing once I actually know what I'm doing!)
White Hat / Black Hat SEO | | mario330 -
Link Wheel & Unnatural Links - Undoing Damage
Client spent almost a year with link wheels and mass link blasts - end result was getting caught by google. I have taken over, we;ve revamped the site and I'm finishing up with onsite optimization. Would anyone have any suggestions how to undo the damage of the unnatural links and get back into googles favour a little quicker? Or the best next steps to undo the damage.
White Hat / Black Hat SEO | | ravynn0