Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
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I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic.
Has anyone else seen something like this before?
I'm wondering if I should revert.
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That doesn't help explain why direct and organic traffic would flip.
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Hi,
Please check below post you could get some help.
https://www.ohow.co/common-causes-of-unnatural-spikes-in-direct-traffic-google-analytics/
Thanks
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