Linking from purchased businesses to my own
-
Hi All,
An SEO and Google guidelines question.
We've recently purchased several local businesses that have websites. Legally, we've put a disclaimer saying we've purchased those businesses, the question is whether we should link from those sites to our main site.
Will this bring a manual action from Google?
It's legitimate that we'd like the visitors from those websites come to our main site because those business no longer named the way they were.
So, is it OK to link from these sites to ours? Will this violate Google's guidelines regarding backlinking? Should we even link and if so add the rel:nofollow tag?
Thanks!
-
I agree with Stephan: you have actually bought the businesses so you can decide to link to your main site.
It is of course a good thing to look out for penalties but don't see what you would be doing wrong if you would display a link from the purchased companies back to the parent company. As you can read: Andy wrote that the chance is probably very slim in this case.
Bas
-
Just do it, as long as the topic from the purchased business is relevant to your link.
The link should be a dofollow link and it's OK for Google since you wrote a disclaimer.
-
If someone is trying to build links by interlinking footer links, they are going to be very disappointed.
If you read what I said again, it is highly unlikely that Google would penalise with a few footer links, but there is no clear cut black & white guarantee that nothing would happen with this. There are so many other factors that could play a part in any decision that Google makes.
To avoid doubt, no-follow them. The links are still present and the benefit to the users is still there.
-Andy
-
I do not agree. All media websites list their sites in their footer and these may be the only authority links they receive.
-
Hi Gal,
I always advise in these cases, that the links are no-followed. This removes any doubt and concern over if Google will object. You are right to be cautious because you don't want any penalties to come from this, but it is highly unlikely that any would anyway. Footer links are largely ignored by Google.
There is a reason for the links to show to the different businesses, but I would just err on the side of caution.
-Andy
-
Hello,
If it's an important information for yours visitors, then there's no problem. You've purchased stores, so you want to show that they be part of a group.
Think about big companies with footer that list all their websites. They want to show that they own many websites and can reach a large audience. It can be useful to their users so no problem.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Juice
Do you guys think having a guest post close to the root domain has more link juice that being in subfolders? example.com/123 vs example.com/nov/123 Both pages have the same amount of internal links and both pages don't have external links
Intermediate & Advanced SEO | | arango201 -
Did Google Ignore My Links?
Hello, I'm a little new to SEO, but I recently was featured (around 2 yrs ago) on some MAJOR tech blogs. For some reason however, my links aren't getting picked up for over 2 years - not even in MOZ, or other link checker services. - By now I should have had amazing boost from this natural building, but not sure what happened? This was completely white hat and natural links. The links were after the article was created though, would this effect things? - Please let me know if you have any advice! - Maybe I need to ping these some how or something? - Are these worthless? Thanks so much for your help! Here's some samples of the links that were naturally given to http://VaultFeed.com http://thenextweb.com/microsoft/2013/09/13/microsoft-posts-cringe-worthy-windows-phone-video-ads-mocking-apple/ http://www.theverge.com/2013/9/15/4733176/microsoft-says-pulled-iphone-parody-ads-were-off-the-mark http://www.theregister.co.uk/2013/09/16/microsoft_mocks_apple_in_vids_it_quickly_pulls/ http://www.dailymail.co.uk/sciencetech/article-2420710/Microsoft-forced-delete-cringe-worthy-spoof-videos-mocking-new-range-iPhones.html And a LOT more... Not sure if these links will never be valid, or maybe I'm doing something completely wrong? - Is there any way for Google to recognize these now, and then they'll be seen by MOZ and other sites too? I've done a LOT of searching and there's no definitive advice I've seen for links that were added after the URL was first indexed by Google.
Intermediate & Advanced SEO | | DByers0 -
Base href + relative link href for canonical link
I have a site that in the head section we specify a base href being the domain with a trailing slash and a canonical link href being the relative link to the domain. <base <="" span="">href="http://www.domain.com/" /> href="link-to-page.html" rel="canonical" /> I know that Google recommends using an absolute path as a canonical link but is specifying a base href with a relative canonical link the same thing or is it still seen as duplicate content?
Intermediate & Advanced SEO | | Nobody16116990439410 -
Internal Linking
Hi I've been looking over my pages and it says for this page for example http://www.key.co.uk/en/key/1-6kw-halogen-heater I have too many links, I think it was about 178. These links are from the menu and bottom of the page - how much of an issue is this for internal linking structure? I wouldn't want to remove the menus or change them too much. Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Links Questions and advice?
I have a website which has a fair few link assets that are doing very well (a lot of really powerful sites have link to them with follow links) but my commercial pages are not doing as well as a lot of sites without any other investment than (mediocre) links direct to there commercial pages with at least 10% of them carrying the money anchor text. Even pages we have had a few links for with generalized real anchor text and reasonable links do not do as well as the above due to none of them carrying the money keyword? Is it me or does google still rely on links to the commercial page and keywords with anchor text to match the money term?
Intermediate & Advanced SEO | | BobAnderson0 -
What Are Latest Internal Linking Strategies?
I have been doing a little research, but all the articles are really old. Even the Moz site page is pretty old. So I am wondering, has the strategy changed? Is it OK to still use internal links with your keywords in them? Do you have multiple links on a page? What about a blog post? Do you no follow? What are the thoughts out there on this?
Intermediate & Advanced SEO | | netviper0 -
PR links
Its seems that at lot of or competitors are using PR site to place articles with links. They are using the same article across many sites with the same anchor text link - But they seem to be doing very well in the rankings.... I have steered away from this type of linking as I assumed Google wouldn't be keen on this type of activity but I seem to be wrong.... Any views on this?
Intermediate & Advanced SEO | | jj34340 -
Quantifying Linking Campaign Value
Is there any way to predict if and how Organic traffic would change if we sucesfully added some high-quality links to our website? Quantifying link value would help to plan how much time/efforts we should spend on quality link-building. I understand that the more good links we get - the better. But beyond that, I am looking for some methodology/data/formulas that would help to decide if links are worth pursing. Here is an example: Let's say we acquired 20 high-quality links from PR 0-5 pages of some trusted web sites of PR6-8. Let's say that on these pages would also link to 10-20 other web sites. Would such campaign be of some direct value to our ecommerce website of PR6? My question is limited to how high-quality links improve overall Google search traffic to the website only. I am not interested in calculating value of individual keywords - most of our search traffic comes from long tail. I am also not interested in how to estimate referral traffic - both seem much easier topics to tackle. But how would I be able to measure the value of lets say 1 link from PR 8 site with a PR3 page, when there are 10 other external links on that page?
Intermediate & Advanced SEO | | Quidsi0