Better converting facebook
-
Where can I help get my business marketing bounce rate from 95% Down?
-
If it's the bounce rate and not the website or landing page visits, then it's your content. You need to rewrite or reword your content so it's more engaging and interesting. Structure it so the most important, interesting information is in the first paragraph, but leaving them wanting more. You should also be making sure that each one of your Facebook posts accurately describes what's on the page. If you feel like you have to jazz up the description on Facebook, chances are the copy itself won't keep anyone's attention.
-
Facebook is tricky. You might try a few things that we have found useful.
- Change your Facebook post type mix. On the insight page, you can see what your mix is and they offer data on other post types.
- I think the book Jab Jab Jab Right Hook by Gary Vaynerchuck is great. Basically, give, give, give, ask. Don't try to drive traffic and goal conversion on EVERY SINGLE Facebook post.
- Don't send traffic to front page. You might try a squeeze page or direct to a page you are talking about. In general, the user should find what they clicked to find. If users click to see funny kitty pics, they better see funny kitty pics.
Just a couple ideas. Hope this helps.
-
Ah no problem at all.
What I would suggest, is having a look at the following articles:
http://sproutsocial.com/insights/facebook-advertising-guide/
https://adespresso.com/academy/guides/facebook-ads-beginner/
http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tipsEach will give you some valuable information and you can take it from there.
-Andy
-
Yes, sorry.
-
Hi,
Are you talking about Facebook advertising?
-Andy
-
I know there is more I can do with the audience targeting
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Share Percentage - On Blog Posts
Hi everyone, I'm trying to find a way to give each post we are creating a quality status. Since bounce rate on this case isn't really a viable option (Blog Behavior) since people could stay 10 mins reading it and then go elsewhere without interacting. I'm looking for a way to focus on facebook sharing, lets say something simple like "Facebook Shares / Sessions" per each blog post, while I can have an idea on my own data, lets say my highest is 4.1% of all people that go to that post end it up sharing it. But I wonder on average what would you consider a good engagement post, what would that percentage might be? Thanks in advance.
Social Media | | JoaoCJ0 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Facebook Likes gone through the roof
Howdy, We have seen our Facebook Likes increase by a staggering 20k in a week. At the beginning of last week we were sat at around 21k and it has been steadily increasing, but just 7 days later we now have 42k - Has their been some sort of algorithm change for this to happen, or should I be suspicious that something is not quite right? Thanks, James
Social Media | | Wedideas0 -
We got 10,000 facebook likes overnight from people in another country. WHY? How do I get rid of them?
Our facebook page http://www.facebook.com/MobileAttic received more than 10,000 likes over night. We only had about 250 likes prior to this. I know this hurts our engagement numbers as well as limits real customers / community from seeing our posts. Is there any way to get our fans down to a real "non-spammed" number?
Social Media | | jstallings0 -
Received Tons of Traffic From Facebook..But from where?
I checked my GA account today and noticed that I had a ton of traffic from Facebook to a specific blog article on my site. I tried to look into it, but I can't seem to find exactly where it's coming from. Is there anyway I can figure this out? It's been bugging me all day.
Social Media | | kevinyu10291 -
How would you determine the value of a Facebook fan? Not just a Facebook referral, but an actual fan of your business or website. Is there a set of best metrics or a particular model that you suggest?
This question is about best practices for determining the value of your Facebook fan base.
Social Media | | AnotherDave0 -
Buying Twitter/Facebook Followers
So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com
Social Media | | kchandler0 -
Facebook comments and seo
hi everyone i wondered if googlebot explores facebook comments and if not, what are the seo benefits of facebook comments module? As you can see below, techcrunch has added facebook comments in pages http://techcrunch.com/2011/04/04/facebook-iphone-event-check-ins So is it useful for SEO purposes?
Social Media | | FranckNlemba0