Directory Listings the DO's and Dont's
-
Hi guys,
We are currently working on increasing our online marketing presence and with a new website on the cards I am turning to all of our B2B business directories to update, and being tracking referrals etc to see ones that may be worth premium listings.
I have a list of 200 business directories to scope and check, some are relevant some are not, obviously i dont want to sign up to them all and risk a dodgy link profile so im going to be selective, but im not sure how many to aim for etc. So im looking for some general advice and guidance at this early stage so I can properly plan my approach.
What advice would you give and are there any major DO's and DONT's of sorting through these directories to look for some new ways to source customers.
EDIT: We are UK based
Thanks
-
Hi there,
In terms of how many to aim for, I don't think I'd advise thinking about it from that perspective. Instead, I'd recommend thinking about it from a quality / relevance perspective. Make quality and relevance the first thing you worry about and if that means that you have a large list of directories to submit to, then that's fine and you should just work through them when you get time.
For the do's and don'ts, there are a few things that come to mind:
- Focus first on whether the directory is relevant to what your business does
- If a directory is likely to send you quality traffic, then that's a positive sign for it
- Look at the page where your website will be listed and make sure that you'll be surrounded by other quality sites, don't go for it if you see lots of low quality or irrelevant sites
- Check whether a directory shows in search results for it's own name, don't submit if it doesn't
I hope that helps!
Paddy
-
Hello ATP,
I target the directories I see in a SERP for my target terms. Yelp, Manta, Yellow Pages seem to dominate. Moz Local helps us manage a lot of our local profiles.
Hope this helps.
KJr
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I get a - 'Temporarily unreachable' error message when I 'Fetch as Google' Any ideas please??
I wanted to Fetch this page and got this error from Google - Temporarily unreachable. I've never had this issue before?? I checked another page and it came back as 'Complete', so no problems there? Any ideas? Thank you in advance.
Reporting & Analytics | | MissThumann0 -
"index.htm" for all url's in google analytics
I don't have this issue with other wordpress websites, only this one website, and I don't know what's causing the issue: Google Analytics is adding an "index.htm" to every single page on the website. So it is tracking the pages, I see no errors - is it tracking the right page? When I click on the page link in a report, I naturally go to a "404 page not found" since the website address isn't "www.example.com/rewards/index.htm" - but instead the actual address would be:
Reporting & Analytics | | cceebar
"www.example.com/rewards/". I have navigated to View Settings in GA to insure "default page" is empty. Although adding anything else to this field does not effect the page url in analytics reports either. Could it be htaccess file - or a plugin effecting the htaccess file?_Cindy0 -
Track PDF's in Google Analytics
Hi Mozzers, Is it possible to track PDF's via Google Analytics/Google tag manager? I'm not only looking for PDF downloads but for the actual activity when someone opens an interactive PDF document. So would it be possible to have onclick events on buttons in the PDF etc... Many thanks!
Reporting & Analytics | | WeAreDigital_BE
Sander0 -
What's the best way to figure out which keywords are the highest converting?
We have a client using Google Analytics. They currently have 3 goals set up to track when website visitors fill out 3 forms: Form A, Form B, Form C. I can easily figure out what traffic sources have driven the highest number of conversions on each form (Search for Form A, for instance, or Referrals for Form B), but of course, when I try to drill down on search terms that have driven conversions to each form, I get stuck in "not provided" territory. I'd like to know what people are searching for when they ultimately fill out each form. This will answer questions like: are people familiar with us already when they convert, or did they randomly find our website when searching for something we sell? It seems like there must be a way, using Google Webmaster Tools, Analytics, or another third-party app, to answer the question: what keyword searches are responsible for the highest number of conversions? Especially on a website that has traffic of 10,000+/month and a healthy dose of search traffic. Right? Where am I missing this information?
Reporting & Analytics | | timfrick1 -
Schema Rich Snippet Markup tool is validating the markup but it says it isn't in Webmaster Tools.
All my Schema Rich Snippets are being validated in the webmaster tools Rich Snippet tester tool here http://www.google.com/webmasters/tools/richsnippets But when I go take a peek at the new tab in Webmaster tools when I'm signed into my analytics account it shows there are no active Markups on my site. Has anyone else been having this issue? If it says it's working in the Google tool from the link above should I even be worried if its not showing up when I'm signed into my analytics account? Thanks.
Reporting & Analytics | | DCochrane0 -
What is s.ytimg.com in google analytics?
My clients GA reports 273 visits from s.ytimg.com. I go to the site, it doesn't exist. I googled it, there were some code with s.ytimg.com in it, but nothing I could understand. Anybody have an idea where this comes from?
Reporting & Analytics | | endlessrange0 -
Any updates regarding 'not provided' organic keyword referrals in Google Analytics?
I know that the encrypted searches done by people logged into their Google accounts is causing the error, is there any workaround or any update from Google as to IF they will give us our keyword data back? I'm currently losing data on about 20% of my daily searches . . .
Reporting & Analytics | | nsauser0 -
Will Bing/Google's engine index a page that has only been on social media?
Will Bing's engine index and rank a page that has only been seen on social media and has no inbound links? Will Google's? Are inbound links absolutely required to get a page indexed and ranking and getting traffic? If unknown, how would you go about testing this?
Reporting & Analytics | | SarahGoliger0