How accurate is SEOMoz's keyword analysis tool?
-
For the most part, SEOMoz's keyword analysis tool has been in line with other tools like Adwords keyword tool with regards to competitive level. I have just encountered a keyword though that a client may choose to compete on that seems to be far off.
keyword phrase: online math games
Adwords competitive level: Low
SEOMoz competitive level: 80
This seems like a sizeable difference (I know the two compare all results vs first page authority's, but typically they are in line with each other).
With other related keywords for the industry in question, SEOMoz and Adwords seem to be in line. This one just got me thinking. I know the SEOMoz score is a sign of the strength of the top results and that the "low" score from Adwords may be a sign of much weaker results on the following pages (with a higher number of weaker pages vs fewer high authority outliers).
**Question: **
How accurate is SEOMoz keyword analysis tool and what other keyword analysis tools are you guys/gals using that you like? I have tried others but many provide duplicate insights.
-
To put it simply, Adwords difficulty is based on the competition level of other advertisers, whereas SEOMoz keyword difficulty is based on the top 10 organic search results.
Adwords = Sponsored results
Seomoz = Organic results
In other words, don't bother with the adwords competition unless you're only interested in advertising on adwords.
-
Hi Mathew,
Thanks for writing in with a great question.
We actually use different parameters than Adwords to rate the keyword difficulty. We find our numbers with Mozrank, Moztrust, Domain Authority and Page Authority to calculate the keyword difficulty. These metrics are calculated by our own crawl and algorithm and we use them to calculate the Keyword Difficulty score based o the first 20 results so the number that they display can sometimes be different then what Adwords shows.
If you want to know more about the metrics we use, you can take a look at this resource: http://www.seomoz.org/learn-seo/domain-authority
I went ahead and marked this as a discussion questions so that others can recommend the tools they use.
I hope this helps. Please let me know if you have any other questions.
-Chiaryn
-
Search was run in Canada, exact match result on Adwords and for Google, Canada-English with SEOMoz.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Would my site's DA be transferred if I redirect to another?
Re: How to create link from google redirect? I am thinking of changing my domain name from https://experts.ng to https://expertsclan.com and wondering if my DA could be transferred to the new site
Moz Pro | | dodo1234 -
Rankings Report Tool
Hi, One of my campaigns gets updated every Thursday, but the keywords ranking hasn't been updated yesterday. The last update was made on 28th February. Is there anything wrong with this tool? Thanks in advance.
Moz Pro | | cvissi0 -
Keywords for Whatafy.com
Hi guys, I own whatafy.com, we translate the articles from my romanian website dli.ro. I'm working on a script for subdomain ask.whatafy.com Whatafy = We Have All The Answers For You Now i'm stuck in seomoz, because as you can see we have articles from over 40 domains, and is a general online magazine with articles. What keywords should i use for main domain ? What competitors to enter in those 3 options so i can track and beat them. Should i make another campaign for ask.whatafy.com when is ready ? or the main campaign have some options to track subdomain to ? I have same situation with dli.ro where in subfolders i have different scripts like, web directory, companies listing, dreams interpretations, illustrated jokes, text jokes, driving licens test, online test for fun, postcodes, wheater, big forum, maps, ecards etc. Is a big portal with everything, and for each subfolder i targeted severel keywords, i need to make a campaign for each folder ?
Moz Pro | | whatafy0 -
Google updated their algorithm. How up to date is OpenSiteExplorer's Domain and Page authority?
Hi guys, as we all know, Google Panda update is here and it changed how they rank inbound links and the linkers domain and page authority. But when I look at OpenSiteExplorer's results, I cant see a difference in the page and domain authority. Why is that?
Moz Pro | | Uds0 -
About NOFOLLOW tag for SEOmoz analysis
Hi all, Another issue while trying to resolve all the duplicate content SEOmoz reports to me. May be some of you guys can help: I have a dynamic error page on our website, generated in case of error, that can happen on many urls. Of course that one should not be indexed. I added the following tag on the HEADER: name="robots" content="NOODP,NOINDEX,NOFOLLOW" /> To me this should prevent from having this page indexed, but also from having this page reported by SEOmoz analyzer as duplicate content. Any hints?
Moz Pro | | nuxeo0 -
Using the 'Organic Traffic Data ' feature.
I don't have access to the clients Google Analytics Password. Can you set it up without being redirected to Google webmasters? Is there a way to insert a simple code into the website and then have SEOmoz double check the code? Thanks so much
Moz Pro | | Robin_Jennings0