Does replacing of external redirects impact SEO?
-
Previously I have asked about the replacing of internal redirects with actual live pages. The answer is, yes it'll work but may not be huge impact.
Now I am concerned with external redirects. We have enough number of external redirecting links. I am thinking to replace them with actual landing pages. Will this improve SEO?
Thanks,
Satish
-
Hi Coleman,
My question is not exactly the same but you have given right answer in different prospective. As you said we have many external links pointing to our non-existing pages of our website. So we been planning to redirect those to right pages rather than creating pager for such incoming links. Will this helps? We cannot create pages as we already replaced with new pages.
My actual question is: We had referred to many external websites from our website or blog pages which are not actually direct links but redirecting and landing. Do we need to replace such links with actual landing pages? Will this helps us anyhow in SEO or completely negligible?
For example: If we have mentioned example.com/seo and it's redirecting to example.com/sem. Do we need to replace /seo with /sem here?
Thank,
Satish
-
vtcrm, I'm not sure what you mean by "external redirects', although I suspect that you're referring to links from other websites that are pointing to a page on your site that doesn't exist. So, you are redirecting that page to another URL on your site.
If you are able to create content on a URL that's appropriate for the link that it's pointing to, then great--that should actually help your site's overall SEO. You'll be able to recover some traffic, as well. So, anytime that you can get rid of a redirect from an external site and replace it with content, that's a good thing.
You may also want to look at your crawl errors in Google Search Console, there may be pages that have traffic and links that you can also create content on--if you previously removed those pages from your site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who is the best SEO expert in the World?
Hey everyone, i am creating a blog post on Top SEO Experts in the World. I need your recommendation who is in the top 10 list? Your suggestions is highly appreciated for me. Thanks!
International SEO | | gxpl090 -
Is this approach of returning different content depending on IP beneficial for international SEO?
I've decided to use sub folders for my site, and from everything I've read online it seems I shouldn't change the page content depending on IP, yet I know of a successful well funded site that hires full time SEO staff that does just that, and I'm wondering whether they know something I don’t which is helping their SEO. From everything I've read online this is the format I think I should use: mysite.com/us/red-wigs mysite.com/gb/red-wigs mysite.com/red-wigs does not exist This is the format the other site is using: othersite.com/red-wigs (from US IP address) othersite.com/red-wigs (from UK IP address) othersite.com/gb/red-wigs The content on othersite.com/red-wigs is identical to othersite.com/gb/red-wigs when loading from a UK IP address, and a lot of URLs without /gb/ are being returned when searching google. The benefit I can think of that they are gaining is US pages which are being returned for UK based searches will return the correct content. Are their any other gains to this approach? I'm concerned that if I use this approach for different languages then the radically differing content of othersite.com/red-wigs depending on the location of the crawler might confuse google - also generally changing content depending on IP seems to be recommended against. Thanks
International SEO | | Mickooo0 -
Multiregional / Multilingual SEO - What do you do when there is no equivalent page?
Hello, We're building out a small number of pages for the US in a sub-folder .com/us. The idea is to show US specific pages to users in that location. However, we also have a number of pages which we will not be creating for the US as they're not relevant. I am planning on geo-targeting the US folder to instruct the search engines that this subfolder should appear in the US SERPS but since it isn't an exact science, there is a chance that US visitors may land on these non-us pages which could potentially give them a bad user experience. What should we do in instances where a US user lands on a non-us page with no equivalent page? Any help would be much appreciated!
International SEO | | SEOCT1 -
Redirection Question - Can Anyone Help?
Hi Community, I have 2 job boards. Job board A is a .co.uk domain. Job board B is uk.com domain. Job board A displays jobs in the UK but has an international jobs section. Job board B focuses entirely on international jobs. To cut a long story short we are shutting down Job board B as we are going to just be using Job board A in future. In terms of redirection, would it be best to: 1. 301 redirect job board B domain to Job board A. (www.jobboardb.uk.com -> www.jobboarda.co.uk) or 2. 301 redirect job board b to the international jobs section on job board a (as this is the most relevant place for the user to go I am thinking to go with option 2, but I read somewhere that it wasn't best practice. Any help is much appreciated.
International SEO | | SO_UK0 -
Google Places - Add external location?
Hi Mozzers, We operate in Belgium and just recently we also opened a location in the Netherlands. This is a trainingslocation but there is no staff present. We want to add this location to our Google Places account. It seems we need to enter it is as different company profile. Does Google have a problem with the fact that there is no staff present on adres of this company profile and the location is managed by our HQ in Belgium?
International SEO | | wellnesswooz0 -
Why has there been Massive increase in traffic to my clients .eu site after redirects were initiated?
Hi guys, This is a strange one thats really bugging me. I have a client that redirected their domain to a brand new domain that was already live for the previous two months. I have been trying analyse the data however I can't quite understand why there is a massive increase in visitors from the United States when the old site was redirected. The redirection took place at the beginning of July. It was badly managed in terms of the mapping of 301 redirects however thats not the issue here. The level of traffic is gradually decreasing I imagine due to the high level of bounces. The site in question is an EU funded website for education. The old site in the first 2 weeks of June received around 500 visits from the USA while the new site in the first 2 weeks of July (2 weeks into the redirects) received around 3,000 visits from the USA. The new site had previously received only 300 visits for the same period as the old site in the 1st 2 weeks of June. Any idea why this might be? Thanks Rob
International SEO | | daracreative0 -
Backlinks to URLs with Language Parameters (for Chinese version of website) and SEO?
Hey all, We run a large eCommerce site in Australia and are preparing to launch to the Chinese market. Our site has been fully converted to Chinese and displays the version of the site detected as default in the user's browser unless they manually select otherwise. This is done by appending the parameter "?la=zh" onto the end of the URL, so for example the Chinese version would be: **www.example.com/australia?la=zh ** This then forces the product catalogue to display the relevant language version. My question is, for SEO purposes and back links in particular, since they aren't really a "true URL" (i.e: strictly speaking they aren't different "pages", just the same page being populated with different characters), would getting links from Chinese websites to the URL "www.example.com/australia?la=zh" really be viewed as any different from just "www.example.com/australia"? Do they pass the same amount of juice and is the difference detected by the engines (thinking mainly about Baidu in particular but of course Google as well)? Feedback from anyone with experience in SEO for multi-lingual sites would be much appreciated, thanks.
International SEO | | ExperienceOz0 -
Local SEO in Canada
I am trying to do some local optimization for some clients in Canada and it got me thinking, are there different best practices and different sites I want to use when working in Canada?
International SEO | | rbrianforrester0