How do I mprove site visibility and keyword ranking for new product site
-
Hi, Sorry if this is a ridiculous post as I am really new to SEO, but I haven't had this problem with other sites!
We had a website www.r-dna.co.uk that was never promoted or used very much as it was early days in the product lifecycle. The product (is called R-DNA or Remote Data Network Analysis) is now live so we re-branded and re-launched the site - it has now been live since the beginning of September but we still only have 0.35% visibility and very little ranking in our keywords. We are also using Google Adwords to try and generate business and have registered with numerous online business directories.
I have been blogging to update content, tweeting and updating our facebook page, but we still aren't getting the traffic or visibility increases that we have experienced with our other sites. The MOZ site crawl shows 5 medium priority issues (duplicate title page & missing meta description tag), but no major issues.
I know its probably fairly early days for a "new" site, but wondered if anyone could advise if there is anything wrong which would explain our lack of visibility.
-
Hi Sharon!
First, I wanted to say that I love the website—the graphics are awesome. I would start by ensuring that any issues on the site are addressed, even if they aren't high priority issues. You want to make sure everything is as tight as possible to ensure you are giving your website the best chance possible to rank.
Since your website is new, the domain age is going to be very young which will definitely impact your domain authority. In order to combat this, spend time building backlinks to your website (like Bernadette mentioned). Links to your site from other web sites are treated like votes or referrals. But it's not all about the quantity of backlinks, but the quality. Don't stress that you don't have many yet—but focus on building quality backlinks to your site.
Here are some of the more common link acquisition strategies:
- Placing your links on websites that the SEO company owns
- Asking other websites to link to you on your behalf
- Listing your website in free online directories – many include a free link with signup
- Adding comments to blogs and including a link in the comment
- Participating in social media groups (like LinkedIn) and including links in posts or within comments
These are just some of the ways that SEO companies acquire links—in reality, the list goes on and on. The important point is that inbound links and backlinks refer to the same thing—they are links from someone else’s website back to yours. (Note: The relatively uncommon strategy for acquiring links, but the ONLY strategy wholeheartedly recommended by Blue Corona, is to create remarkable onsite content and promote it to relevant and authoritative sites—although, often times they find it on their own!)
Continue creating value content, whether it be blogs, press releases, infographics, videos, etc. that people will want to link to! Hope this helps get you started.
-
Thank you so much for taking the time to have a look at the site and give a response.
I don't suppose you have any tips for building backlinks - it's one of the areas we are really struggling with?
-
Sharon, the site site looks great--I haven't taken the time to go through it like I normally would during an SEO audit of the site, but since you mentioned there were only a few issues that Moz had indicated, then it sounds okay. I would take care of the issues that they point out, though.
I took some time to look at your site's backlinks, though, and noticed that while you have a few, it just isn't nearly enough to make a difference. A site in your industry would have a lot more links--and looking you'll need to look at your competitors to see that they have a lot more.
I would spend some time working on your site's links, as I believe that's going to be the issue you're having, especially given the topic of your site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seasonal keyword tracking locally?
I'm managing a project for a local fence contractor in Wisconsin. During Fall, his site was getting a fair amount of traffic. (We only track traffic from the State of Wisconsin and exclude office IPs.) For November, traffic tanked and keywords fell. Is there a way to check the search volume by month to see if the recent extreme cold and early snow are the culprit, (people not searching for fences), or should I be looking elsewhere for a problem? I know I have to get more pages optimized for ideal keywords but time is extremely tight on this project. (But, that's another problem and story all of itself!) Thanks!
Moz Pro | | JanetJ0 -
Rank tracker
Which paid rank tracker is best? Free rank tracker best? --How many keywords we can check per profile from free tool? --How many profiles we can manage from it? Is their any way we can upload bulk keywords in Moz Rank tracker?
Moz Pro | | csfarnsworth0 -
Noob question about keyword research
I have a client that does commercial building renovations. I looked at a lot of their competitors and did some googling to see what words people were using. Some terms such as commercial fit-outs, didn't really have any search volume. I did pick out some that had some volume, Google KW Tool said anywhere from 46 local searches for something like "commercial construction contractors" to 320 for "commercial construction companies". However, no data really shows up for local specifics like "commercial construction companies philadelphia". I tried looking at competitors in the Moz site explorer, but not too many were doing much link building to look at anchor text. Question 1) When it says "local monthly searches", is it defaulting to MY local area based on my google info? So if im in Philly area that local area is whats displaying? Question 2) I tried to run the same keyword list I pulled from Adwords tool through Moz KW tool, and it tells me some of the terms don't have ANY traffic! So know I am real confused as to whether the KW's i picked are good or crap! I attached image of the stuff. CnYyNb3
Moz Pro | | satoridesign0 -
SEOmoz not showing Google rankings accurately in Ranking Reports. How do we fix this?
We have a running campaign for a client who has rankings show for Yahoo and Bing within the SEOmoz Ranking Reports, however, Google shows no data or rankings. When we manually check from different IP's and computers and browsers, we see our client ranking very well in Google and for keywords which we have inside their campaign for SEOmoz. Can anyone provide insight into this? Have you experienced this also? Our reports would look terrible going to the client if sent from SEOmoz directly as Google shows 0 (Not in Top 50) for all keywords, so we have to get rankings from other sources or manually to show our client. Thank you in advance for your help and tips everyone!
Moz Pro | | WhiteboardCreations0 -
Rankings confusion in pro campaign
Hello Moz-world! I recently set up a new campaign, and the crawl is still in the process of wrapping up (been 4 days). When I look at my rankings it tells me "not in the top 50" then when I scroll over, it shows me that my client is ranking in position 3, in the instance of one keyword. Anyone know why there is a discrepancy between what the report shows, and what it shows when you mouse over the rankings? Thanks! Tyler
Moz Pro | | kbaltzell0 -
How do YOU use site explorer?
I normally use open site explorer to identify links that competitors of my clients have and sometimes this gives me what I call 'some low hanging fruit' to go after. (and of course links that are more challenging to get) I don't know why this didn't occur to me sooner. If my client is a chiropractor why not look at the links for 50 or 100 of the top rankings chiropractic sites all over the US? This would HAVE to uncover a wealth of blogs to comment on that have good authority, great industry associations, publications, forums - a whole wealth of items. It made me wonder how many people use site explorer like I have been (top 3-4 competitors that your client has) or identifying links pointing to LOTS of competitors? How do you use it? Couldn't you almost base an entire link building campaign using OSE? Why would this be a bad idea if not? Just some random thoughts. THE WEEKEND IS ALMOST HERE - Have a great day everybody! 🙂
Moz Pro | | Mrupp441 -
Why does SEO MOZ Pro scan your competitors keyword rankings?
I find the keyword rankings feature of SEOmoz Pro probably it's most useful feature. I was wondering why you can't see your listed competitors stats in comparison?
Moz Pro | | AndyMcSherry0 -
Is Rank Tracker still down?
I have been trying to use Rank Tracker but it still appears to be down. The following message is displayed which dates from 5th September and suggests it would take around a week to get it working. "Due to a server failure, we are experiencing a delay in Rank Tracker results this week. Unfortunately, it may take up to a week to get it working properly again. Thanks for your patience and understanding; our engineers are working around the clock to get this issue fixed. - Updated September 5th." It is now 17th September and I am still unable to use it. Just wondering whether this is the same situation for all or whether SEOMoz have an update on when we can expect this to be up and running. Thanks.
Moz Pro | | simon_realbuzz0