Does Google do keyword matching when deciding whether to rank a page?
-
Hi, another newbie question on keyword research and selection (can't find any information on-line with this low level of detail)...
If I've decided that my primary keyword for a given product page is the product name, something like 'AquaPower wet and dry cordless vacuum cleaner', can I assume that it isn't worth additionally optimising the page for 'cordless vacuum' as this has a phrase match in the primary keyword? Is it still worth additionally optimising for 'wet and dray vacuum' which has a broad match within the primary keyword or is Google bright enough to drop the intervening word 'cordless' when deciding whether to rank my page?
Thanks for any guidance on this.
-
No problem
-
Thanks for your reply, Dmitri. I'll take a look at the videos.
-
Howdy.
It depends on what you mean by optimizing. Exact keyphrase match? Then no, it's not necessary at all. You need to have topical "optimization", meaning having synonyms, partial matches etc. There are seceral good Whiteboard Fridays about this.
Here, first 6 results are all videos about it:
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Focus Keyword
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like the about us page. We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also? Just to note that I am using Yoast on Wordpress. Many thanks,
Keyword Research | | SMCCoachHire
Aqib0 -
Keyword Ranking Research Question
Hi Mozzers,This is probably a nooby question, but I was wondering how you guys end up deciding if a Keyword is too hard to rank for? Also vice versa, when do you decide that a keyword is too low volume to rank for so you try to rank for a harder keyword? Eg.
Keyword Research | | steve45058
Deciding that ranking for "Dell Computers" is too hard and then deciding to rank for "Dell Small Business Computers" Post-question: Do indirectly rank for Dell Computers if you try to rank for Dell Small Business Computers? If so, how much? Also, how many words inbetween Dell & Computers would there have to be to stop indirectly ranking for Dell Computers?1 -
Improving the keyword ranking of a subject that we deal with only one or two months of the year
So I run a tip site based on the popular video game series Madden NFL. We also do NCAA and since I started getting invested in SEO, I noticed we aren't even in the top 50 for a lot of these results. What would be a good way to get started? Just throwing in some keywords that I want to be targeted?
Keyword Research | | taychatha0 -
Newbie has various questions about keywords
Hi All - Im just learning, would appreciate some clarification on how keywords work. Specifically: For a phrase keyword, does order matter? E.g. is 'Bridging loans UK' the same keyword as 'UK bridging loans'? Again in a phrase, do the keywords need to be adjacent? So if I had a an H1 tag on my page which was 'We provide Briding loans for the entire UK', would this be considered a match for the keyword phrase 'Bridging loans uk' ? As I understand it, optimising your site for a certain keyword involves 2 things at a basic level:a) Including that keyword on your site, and b) Getting relevant inbound links from other sites with that keyword as the anchor text. Is this correct? Are there other large scale factors? What is the balance between those 2 (or more) main factors? Which is most important?
Keyword Research | | nebbisch0 -
Why is Adwords Keyword Tool showing zero search volume for popular keywords?
When I try to ascertain search volume for the the words "pills" "drugs" and "medicine" it is showing "-" for all types of search volume, including phrase, exact, and broad. Why is this?
Keyword Research | | nicole.healthline0 -
Refining Keyword Research
I am looking to refine my Keyword research process. Currently I use 4 keyword tools to get volume, competition and of course other ideas. From there I try to distill it down to categories and then order on ability to drive traffic and convert. Anyone have something they can share maybe from the excel side, maybe from the tool side... something to help me make this easy and great.
Keyword Research | | EvolveDigitalLabs1 -
Keyword Targeting
If I am currently ranking well for "Lawn Mowers" and I also want to target "Cheap Lawn Mowers" will it affect my ranking for "Lawn Mowers" if I change my on page optimization by adding "Cheap" to the title, H1, etc. or will it effectively target both.
Keyword Research | | UK2Group0