Explanation of rankings summary - Rankings in top 50 and Keywords that have moved up or down
-
Question on the exact definition / relationship between the summary of your rankings in the top 50 and the number of keywords that have moved up or down for your selected time frame.
To me, I would expect the number of keywords that have moved up (or down) to be more than the sum of any upward movement for the top 50
For example, if it says we had (7) keywords that moved up to 1-3 and (5) moved up to 21-50 and then to the right of that it tells me we have had 5 keywords move up - what does that mean
-
Hi Samantha -
Yes! That answers my question and was precisely what I was looking for.
Thank you!
-
Hey there Rebecca!
The drops and increases that you see in the ranking buckets, i.e. #21-50: 144^88, don't necessarily represent the number of keywords that increased in rankings. They just represent that there are more keywords in that bucket. If a keyword moved down from #19 to #21, that would move that keyword out of the #11-20 bucket, lowering that number, and into the #21-50 bucket, increasing that number, but it would still be a drop in ranking.
This number can increase by keywords dropping out of other buckets, which would be moving down in the rankings; by keywords being added to the campaign, which would be no change to the rankings since we weren't tracking them previously; or from keywords increasing in the rankings. The change value in this section does not represent the change value of the rankings themselves, just the change value of the number of keywords in each bucket.
Some keywords may also move within the bucket, so they wouldn't be reflected in the change value for the bucket, but they would still be counted in the moved up or moved down numbers. For example, if a keyword moves from #22 to #24, in the rankings it is still in the #21-#50 bucket, so no change would be reflected in the number of keywords in that bucket, but it will still show as a drop in the moved down metric.
I hope this helps to clarify - let me know if you have any other questions!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword difficulty with Moz Pro
Hello, I want to know how moz pro calculates the keyword difficulty? What are the basic things which moz pro consider while calculating keyword difficulty? Whenever i check my site(Sehhaty app) it shows different keyword difficulty. why so? Thanks.
Getting Started | | emmaava60 -
Can I change an article after I post it but to add some keywords or change the title of the article
Can I change an article after I post it but to add some keywords or change the title of the article on my site https://arabtechnologie.com/ my site
Getting Started | | arabtechnologieseo0 -
When setting up a new campaign for a client should I add keywords
I'm new to Moz and SEO. When setting up a new campaign there are some keywords pre-filled. Sometimes there are a lot. Sometimes they are very client-specific rather than for the sector or for a search. Sometimes there are very few poor quality keywords. Should I research keywords so that there are as many as possible relevant keywords when first setting up the campaign or leave it as it is and add keywords later?
Getting Started | | thepeterlunt0 -
How do I see how keywords on our website have improved in rank or declined in rank?
I am wanting to view organic keywords to see how our position has changed up or down.
Getting Started | | rketter0 -
Hi, how can I improve my keyword list to rank my products?
I am Cecilia and I work as a marketing officer in Echo parts brand, please ahelp in the use of this program about the keywords categories to improve my ranking, in this moments is to short, i appreciate the help you can give me
Getting Started | | ceciliaosio1 -
How can keyword explorer help me search on a more local level?
I am a total novice at this. I am taking the tutorial and the first thing she addresses is Keyword Explorer. It makes sense to me, but what doesn't is that it asks me to look for keywords in USA. I need to explore keywords on a local level. Anyone out there who can help me with this? am I over my head with Moz Pro if I am a complete novice?
Getting Started | | grettelp1 -
Can you set up a custom report for keywords with a label attached
I'm looking to set up a custom ranking report, but I just want the report to show up keywords that I have attached a certain label to. I've attached a custom label to a number of my keywords. Ideally I would like a report which just showed me the performance of these keywords. Does anybody know of a way to do this? Thanks in advance.
Getting Started | | Fergus_Macdonald0 -
MOZ for initial keyword research?
Can I use MOZ for initial keyword research? Can't create an AdWords campaign (no website yet to register) to get use of Google's Keyword Planner & my subscription to Wordtracker is showing me too many unrelated keywords... Peter
Getting Started | | nodiffrei0