Could decreasing publishing frequency negatively affect our SEO?
-
Hi Moz Community!
I run marketing for a DA 43 website. We've been consistently blogging 4-5 times per week for the past 7 years, and its become ingrained in company culture. Due to limited resources, I want to decrease publishing frequency on the blog and focus on other marketing activities (content promotion, higher value content, link outreach, CRO etc).
However, our team is worried that decreasing frequency might negatively affect our SEO (organic search is by far our most important acquisition channel, is the main revenue driver for the whole company). When I look at metrics, a couple of things stand out: 1) a very small % of our blog posts get meaningful organic traffic, 2) the majority of organic traffic that produces customers actually goes through the homepage, not the blog, 3) the vast majority of our blog posts are not earning links as we have not focused much on promotion.
Anybody have thoughts on specifically whether decreasing blogging frequency might have an impact? (I know Moz and Hubspot have both done frequency experiments, but those were on high-DA, high-engagement sites where every post had a chance to earn links, etc.) so I'm wanting to isolate the case where publishing frequency is decreased on a site where most posts aren't getting links/much engagement.
Thanks!
-
Hi,
I have been in the same position myself. I would recommend taking a look at all your old content like Anthony mentioned and find what has been really valuable to your users. See if you can create less and only on the topics that hit home. I would also think about using a writing service and then just have an editor review and change what is needed. You will cut the cost down tremendously.
Does decent work, but you have to pick 4 or 5-star writers. You also have to make sure you brief is detailed so you get a good first round. Keep in mind this is not replacing writers just giving them original materials they can work with.
I would also try out https://promote.quuu.co/ which does a good job with getting the content out there at a very low cost. You can get a better gauge on what is more shareable topics. It also can help get more inbound links. When you promote your posts this gives a faster and greater understanding to what works.
Which brings me to the topic of gaining quality inbound links which in my opinion is one of the main reason for generating ongoing content. So I would look at how and where it is shared to gauge the quality of the content.
Good Luck!
-
Thanks Anthony! We're definitely doing some re-publishing and some removing, I love the idea of doing more combining with republishing though.
-
Decreasing will not negatively affect your organic traffic.
Here is what I think you should do.
Find those blog posts that get little to no organic traffic. Look for opportunities to combine/merge similar posts into one new, better post - then republish them. When you encounter old posts that you can't imagine having any future value, consider removing them completely.
*edited to correct a typo
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
My Boss tells me personal narrative content isn't read online and bad for SEO, anyone else disagree? b/c I do!
I am in a constant debate that content 1st person or 3rd person doesn't make a difference in terms of SEO and what people on the web want to read. What do you all think? Does it make a difference?
Content Development | | GoAbroadKP0 -
Same SEO Impact for: ''blog.domaine.com/'' and ''domaine.com/blog/
I would like to add a WordPress blog to my online store. My shopping cart is BigCommerce. My store URL is: http://www.furnacefilterscanada.com I know the ''BEST'' option will be to have a blog like this: http://www.furnacefilterscanada.com/blog/ But I don't thing it is possible on BigCommerce platforme. If I can have a blog with this sub-domaine: http://www.blog.furnacefilterscanada.com will it be a efficient for SEO? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Is modifying already published articles a problem?
Is there any problem updating the date and text of a news article if the URL remains the same? For example, if we published a minor sports story on Monday and on Wednesday there was a small update to the story I would like to take my original article and change the date + first paragraph of the text to make it still relevant for my users to read without having to write an entirely new article since this is not a major story and there is not much new content to add. Any SEO issues with take the original article and changing the first paragraph + title?
Content Development | | theLotter0 -
Clear examples of SEO success with content marketing needed.
I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site. Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for). Any help greatly appreciated. Thanks
Content Development | | kevinmorley0 -
How to Handle SEO for Daily and Weekly Market Updates
I have a market news and education site focused on the bond market. Each day we have an end of day market wrapup piece. We also have several weekly pieces as well as pieces that come out once a month. My question is how should I handle these from an SEO standpoint? When someone searches for "bond market update" for example I want my latest piece to show up in the results. Similarly when someone searches for "savings bond interest rate forecast" I would also like the report for that month to be the one that they find. Here are two examples of what I am talking about: http://www.learnbonds.com/us-savings-bond-forecast-3272012/ and http://www.learnbonds.com/bond-market-recap-41712/ Any assistance would be appreciated. Thanks Dave
Content Development | | fxtrader19790 -
Does a directory running on a subdomain help or hurt SEO on the main site?
I have a blog, with a directory on the subdomain: directory.fbforbusinessmarketing.com. Is that smart for SEO, as it gives the overall domain more traffic? Or bad for SEO because of the different topics and all those outbound links? I'd appreciate opinions. Thanks.
Content Development | | PegCorwin0