Schema Markup - Star Ratings
-
I'm trying to get the star ratings to appear next to our client's website in google search results. Here is the url:https://cstoneroof.com/
I believe I have it setup correctly but am unsure why the stars don't appear: structure data test here
I pulled the rating value and count from Facebook. Not sure if it has to be Google reviews or if FB will work as well. Anybody have any thoughts here?
-
Try Add lots of optimized content and build backlinks from niche directories and blogs & comments, but don't start spamming just for the sake of links.
-
Try Structured Data from Google Search Console, however You only can markup if you have rating on your website.
-
Thanks Tim! I actually noticed today on Google Search Console that it can show me where schema is being used. Just as it says in the quote above, it's currently only being used on my blog pages. I'm not very savvy with all this, so Wix has been an easy and inexpensive way for me to get a good looking website that gets results, but I can definitely see it has some drawbacks when it comes to customizing for SEO. Hopefully they'll add more options in the near future! I definitely went and voted for it on their site!
-
According to the following post fro WIX (not date stamped) - click here
"While it is currently not possible to manually add a markup schema to your site's source code, some of the content on Wix sites, such as blog posts and eCommerce, is already marked up in accordance with schema.org. "
From this I can only assume despite some schema being implemented, additional features such as Ratings will not be possible. They do appear to be trying to collect votes for this to be a feature.
This is one of my main issues with WIX, you can create great looking sites and SEO has improved, but for me having a custom build allows you to be much more, proactive, planned and reactive to the challenges that SEO offers up on a daily basis.
Hope that helped.
-
Further to David and Egols, comments , agreed forcing too much schema and slapping it on everything is probably going to reduce your chances. On the whole the majority of places where my Ratings appear are product related with a genuine identifiable source.
-
A lot of webmasters have tried to produce stars but have never received them or have seldom received them - even on pages where a reasonable person would think that stars should appear.
Why? I believe that a person who tries to force stars by plastering schema markup all over the website - and specifically on pages that do not meet the criteria for receiving stars - will be denied stars across the website. Simply stated.... I think that there is such a thing as spamming schema and Google doesn't like it.
Disclaimer... I don't know how anyone would prove the above unless they could get Google to say that it is true.
-
To add to this, you will also probably never get star ratings to appear for your homepage. I've never seen star ratings appear on a homepage but would love to see any proof of it ever happening!
John Mueller said back in 2014 that "review rich snippets should only be used in cases where "the main topic of the page needs to be about a specific product or service." -- using them on your homepage in general wouldn't be like that."
Article on SE Roundtable here.
I'd think you'd have a much better chance of getting them to display in SERPs if you moved the ratings markup to relevant service pages on your site.
Cheers,
David
-
Along the same lines, anyone have experience with Wix and schema markup? Is it possible to get star ratings, etc?
-
You can use pretty much most aggregated data for your star ratings. Although I am unsure if they will block some sources, especially if you have stated the source as FB (although looking at your results that is not the case).
Secondly, despite having your schema attached to your site and with no errors, Google does not necessarily have to display it, one day it may appear, the next it may have gone, luck of the draw. If you have only added it recently, give it a bit of time.
You can find more on aggregate rating here. http://schema.org/AggregateRating
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How and where to implement the AggregateRating schema?
I've been trying to wrap my head around marking up various bits of information for a local business website, and I want to make sure I understand a few things. If I understand Google's schema guidelines, marked up reviews should only appear on the page of a specific product, not every page, and _definitely _not the homepage, correct? Does this also mean that the LocalBusiness schema that is on every page should **not **use the AggregateRating parameter? And if the AR is only to be put on certain pages, what page should it go on if the business in question provides a service rather than selling specific products? In other words, situations where the local business _itself _is the "product" being reviewed/rated. Individual reviews cannot be taken from 3rd party sites (GMB, Facebook, Yelp, etc) and posted on your website with capital R Review schema (http://schema.org/Review). That markup is only to be used for reviews that have been generated on/for your site specifically. Does this also mean that the numbers used to calculate an AggregateRating have to be unique as well? In other words, if there are 10 reviews of your business on Facebook that average at 4.5/5, you can't take those individual reviews and post them on your site as marked up Reviews. But can you use that "4.5/5 based on 10 reviews" information in the AggregateRating schema? Can AggregateRating scores include ratings from different sources? In other words, if there were 10 ratings on Facebook and 20 on Yelp, could the AggregateRating be marked on the website as "__/5 based on 30 ratings"? If I can simply take the numerical average and pop that into the LocalBusiness JSON markup that goes on every page automatically, alongside the other basic business info like name, phone number, and address, this will make things much easier. Thanks!
Reviews and Ratings | | BrianAlpert782 -
Single 1 Star Rating on GMB
Hi all, We recently received a 1 star rating on GMB. It's just the rating, no review/comment with it. We don't recognise the name so we think it must have been made in error or is spam. We discussed this internally, and it was decided that we should try to have it removed, although I personally didn't think our chances of getting it removed would be very good (because we wouldn't be able to prove it was spam). I flagged it as spam but didn't get a reply (would you even expect to get one?). I also sent GMB a DM on Twitter a couple of days ago, and again no reply. Edit: Google have now replied as I tweeted them again and as expected they won't remove the rating as it doesn't violate their policies. Normally, I wouldn't be so concerned about one individual poor rating (especially as it is just a rating), but we haven't had any reviews on Google before, so now our average is one star which just looks bad when someone googles our company. We use an external review provider for getting reviews from customers, so we don't actively encourage our customers to rate us on Google. I was thinking we should reply to the rating, with a message saying something along the lines of "We can't find your name in our accounts, but if you get in touch with our customer service, we are confident they will be able to help you." It would also help to get more ratings or reviews to even out the one bad one and improve our average. Is there anything else we could do? How would you handle this? Thanks!
Reviews and Ratings | | ViviCa10 -
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
Hello, Moz's I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page? My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive? Thanks in advance 🙂
Reviews and Ratings | | MissThumann0 -
Paid review service stars in search ads - why is that allowed?
I'm looking at paid review services like Trustpilot, FeeFo and others. I'm told I can filter out bad reviews, which I can't do with my Google Certified Stores reviews. I'm struggling to understand why Google include these in the reviews it uses for the star ratings in search ads. I know it's a different thing, but surely these reviews are in breach of the rules that Google apply to their own "My Business" reviews? They talk about "Conflict of interest: Reviews are most valuable when they are honest and unbiased" here: https://support.google.com/business/answer/2622994?hl=en Does anyone have a take on whether Google will drop these as the momentum builds in collection of their own reviews? Thanks, Paul
Reviews and Ratings | | PaulS710 -
Will adding schema markup to copied Google reviews show up in organic search?
Google no longer favors my client's industry with Google reviews in local Snack Pack results, but a national competitor has markup for site-based reviews that are showing up in organic results, which is a big, shiny, advantage. Rather than have to solicit reviews in two places (Google and the site), I'm wondering if it would be possible/advisable to copy and paste the Google reviews into the site and mark them up there, in an attempt to get Google to feature the rating in the organic SERP result? I don't know if this would work though, since I'm guessing part of the reason that Google accepts the competitor reviews is because they are verified purchases, which wouldn't be possible just cutting and pasting. But is it worth a try? It's too bad though, Google is effectively only showing handpicked, "national" reviews, which does local customers a disservice. Thank you!
Reviews and Ratings | | PerfectPitchConcepts1 -
Enabling Rich Snippets for Reviews and Ratings
Hi everybody, Going to install schema AggregateRating code so our website will appear with 5 stars snippet in SERP. Researching other websites and see two main approaches: Site displays all its reviews on the page where the snippet is
Reviews and Ratings | | Ryan_V
http://www.meatheadmovers.com/movers/los-angeles.aspx Site displays only a few reviews on the targeted page, and the rest can be found on the other page, where they marked up with schema as well.
http://www.danielsmoving.com/areas-served/moving-from-arizona-to-los-angeles/
http://www.alexmoving.net/areas-served/los-angeles-movers/ Google shows rich snippet for both in SERP
http://prntscr.com/ak1vcs
http://prntscr.com/ak1vup Though it says here:
"Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content." Our site has over 300 reviews and I don't want all of them to be in targeted page (home page), of course I prefer to go with option #2 if it's within Google guidelines. is it? What do you guys think?1 -
Schema.org problems with reviews
Hey Mozzers, Has anyone had problems getting review data to appear in the SERP? Specifically, hotel package reviews. The site I work for sells packages and products, but I'm having off cases where the data is appearing if there is only 1 review present. As soon as it gets multiple reviews the snippet data is no longer showing up. The schema.org markup is testing fine in the structured data testing tool, and when I compare it against competitor sites where the data is appearing, I can't see the difference. I am by no means a veteran SEO, but this doesn't make any sense to me. Has anyone encountered a similar problem? I could really use some help here. One of the pages I am having difficulty with: www.tripcentral.ca/vacations-packages_mexico.html }
Reviews and Ratings | | tripcentral0 -
Star Ratings Showing in SERP
Hello everyone, I'm looking to display testimonials with star ratings in SERP's for a RV repair shop. The testimonials will be unique and manually added to the site. Is this achieved through Rich Snippets/Schema markup or is there a specific way to implement it to influence Google to display the ratings? Thanks in advance. webmasters_99170_rsreview.png
Reviews and Ratings | | MXRSEO0