Strategy for product content page development.
-
I have a project to work on product and landing pages for a website with 5000+ SKU's.
I am looking to hire a content writer to do this but I want a strategy in place to develop these pages. I have googled a bit and they mostly talk about the body of the page. I am looking for best practices for the entire page, Title, H1, Meta and body.
Any good tutorials for this type of project anyone can recommend?
Anyone with experience doing this type of project?
Thanks,
Mark
-
You are a proponent of adding the website name in the title? You mean the Title, not the Meta Title correct? And you are recommending nothing in the Meta keywords?
The second H1 on our site is all part of the template so should be a quick change. I think it can be completly removed does not need to be changed to H2 as it is just a duplicate of the other H1... I think will need to check it out.
Thanks so much for the input.
-mark
-
Hi Mark,
By personas I mean focusing the content on the needs of the customer as a priority - so making sure that the landing pages you're sending out for copywriting are focused on addressing their needs (like needing fast turn around etc that also address your business USPs?) - more for category pages etc than product pages, but product pages should still be focused on your key audience and their needs.
This should increase engagement with the pages from a customer point of view (which increases engagement and can have a positive impact on rankings).
Usually you'd have a format like this for meta:
H1=unique primary keywords
Meta title = Primary keyword - secondary keyword | Website name (<56 chars)
Meta description = Add in the primary keyword but describe the product - after all, people use it to decide whether to click through (<156 chars)
keywords: Do not fill in the keywords field - it's largely not used and can be seen as spammy.Also - never have 2 H1s. It may be worth you pulling the site through a tool like ScreamingFrog to find all your duplicate H1s? A page should only have 1 H1, so I'd change that second one to a H2, or add a benefits driven title instead so it's not duplicated?
Hope all that helps
-
Thanks for the response. What do you mean by "personas" in this context?
We do have many products that are similar so duplicate content will be an issue. We currently have lots of pages that the Title = H1 = URL = Meta Description = Meta Keywords. Do you know of a best practice to differentiate these fields?
I went on our site to find an example. The first product I looked at has this affliction. Also there are two H1 fields both the same.
https://www.circuitspecialists.com/cnc-xpro-controller-v3.html
-
Hi Mark,
It depends what keywords you're going to target for each product page but I'd say that it would be best to first create a map of keywords and pages to also map back to your personas from a content marketing point of view.
This will then make sure that you're not going to cannibalise any keywords or landing pages with potential duplicate content.
A few resources here on structure of page titles etc:
https://mza.seotoolninja.com/academy/on-page-keywords
Hope that's helpful?
Kelly
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please share the strategy how to find better organic keywords for hight traffic and low competition for "locksmith west palm beach"
Hi, I'm trying to find better high-volume and low-competition traffic keywords for my business. Can you share the strategy about volume and competition grade that are good for the keywords list that I'm planning to use for internal blog articles? I am just looking for more organic traffic. Thanks.
Keyword Research | | FIT0 -
Two major pages ranking for the same keyword phrase
Hola all, So I'm having an issue where I have two important pages (homepage and page that lists products) that seemingly take turns ranking for an important keyword phrase. One day the homepage is in the top 20, one day the other, one day neither. And it's gone on like this for a couple of months. Both are optimized for keyword phrases that contain a shorter keyword phrase. So for example, let's say the homepage is optimized for: "Get paid to take polls" and the other page is optimized for "Earn cash for paid polls and more." Both contain: "paid polls." Is there cannibalization happening here? Should I completely remove "paid polls" from one keyword phrase? Any advice would be greatly appreciated! Thanks, Roman
Keyword Research | | Dynata_panel_marketing0 -
Which page is currently ranking the best for a particular keyword?
Hi Guys! I have approx. 50 keywords that I'm tracking for a website that has about 80 pages. I am wondering is there any way that I can find out which page on the site is currently ranking best for each of the keywords on my list? Ideally I would like to export the entire list with the keyword in the first column and the page that ranks best on the website for each given keyword, in the second column. Apologies if the wording of this post is confusing - I am not quite sure how to make it clearer. The aim of my task is to determine which keywords should be allocated to each page on the site so I need to work out which keywords are working already for certain pages so that I don't take those efforts away from the well-optimised pages. Many thanks! Meaghan
Keyword Research | | StoryScout0 -
What is the best tool for finding what people are using as search phrases for my product
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use? Thanks, Ron
Keyword Research | | Ron101 -
Keyword In Page Title
Broad Keyword Usage in Page Title Easyfix <dl> <dt>Page title</dt> <dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd> <dt>Explanation</dt> <dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd> <dt>Recommendation</dt> <dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd> <dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd> </dl>
Keyword Research | | Stoz0 -
3 (similar) keywords - 3 (similar) domains - best strategy?
Hi all! I've got head scratcher here, your input would be super valuable! We have these 3 exact match domains. FloatTank.ca
Keyword Research | | BrightIdeas
IsolationTank.ca
SensoryDeprivationTank.ca The domains are all 3 different ways of saying the exact same thing - and each of the 3 keywords have roughly the same amount of traffic. Right now we are just providing information on Float Tanks / Isolation Tanks / Sensory Deprivation Tanks, their benefits are and how to use them, where to find a location etc. Do you have any strategies or advice considering the current domains and the points below? The content on each site would be VERY SIMILAR, as they are all talking about the same thing, "floating". Any suggestions for this? We want to (sometime in the near future) create a branded website. ie. FloatNation.ca in which we rank for all 3 of the above terms. Should we spin content for each site, and then create a 301 down the road to our main domain? Your input is appreciated! All the best,
Bright.0 -
Keywords in SEO Moz versus Keywords on pages
II'm a little confused by how the SEO Moz keywords relate to our page keywords. Should all the keywords we put in SEO Moz be in our page keywords? Can our SEO Moz keywords span the kepywords of severla pages or do we need ot tighten up and only use 5 for example keywords in SEO Moz and on our pages? Thanks!
Keyword Research | | THMCC0 -
How many keywords/key phrases to use on main page
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!
Keyword Research | | strategit0