Is a Facebook lookalike audience a good idea when audience requires a necessary characteristic
-
We are running a social media campaign for a point of sales system for restaurants and retail stores. We have had quite a bit of traffic to our website from Adwords and SEO.
We have thought of the idea of creating a new look-alike audience based off the people who have come to our website already.
However, we only really want to only build a Facebook audience consisting of business owners, managers or decision makers of restaurants and retail stores that would be interested in a point of sales system at some point. We know that most of the people who have come to our website (from SEO and Adwords) have been interested, in some degree, in our point of sales system. My reservation though is that if we create a look-alike audience, Facebook will not be able to replicate the type of audience that really fits this profile - that it will create an audience possibly of similar personalties, interests etc to that of those that have visited our site, but not one that consists predominately or entirely of owners, managers or decision makers of restaurants and retail stores. This is the necessary characteristic we are wanting for our audience members.
Is it fair to assume that in this situation Facebook won't be effective in its creation of a look-alike audience to fulfil what we are really needing as stated? Or am I underestimating Facebook's abilities?
You thoughts here would be greatly appreciated.
-
Gavo,
I think in this scenario, I would encourage you to just test it out and see how it works for you. The lookalike audiences can be a great way to reach those that you may not have any option to target normally. And since Facebook cpcs are generally much lower than AdWords, it's worth setting aside a testing budget and running a few different tests.
Another idea would be to instead of creating a lookalike audience, to create a target that does match your criteria. Facebook has a large selection of criteria and you can preview the audience size before running a campaign.
Do keep in mind that Facebook doesn't have the same intent as SEM marketing. You'll need to give them a strong reason to take action.
Best of luck! Let me know if you have any further followup questions!
Trenton
-
Base on my experience is very hard to create that kind of segmentation on facebook. Facebook is a great source of information but has some disadvantages, google collect information based on people's search terms in other hands facebook collect information based on people's behavior.
A good funnel in your case is create an audience using your emails campaings and google adswords campaigns in the first line and then use the facebook retargeting to reach just the people that you want
A good option for that is Adroll
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have two Facebook Pages connected to the same website. Is there a way to tell in Google Analytics which Facebook Page is responsible for what referral traffic?
Can you filter social referrals in Google Analytics to better determine which Facebook Page is driving traffic to your website?
Social Media | | TowerMarketing0 -
Will Facebook traffic hurt our SEO? Should we put our blog on the core domain or sub domain?
We are concerned that social traffic could hurt our SEO. What do you think... Our average time on site from organic search traffic is 7 minutes. Facebook traffic has an average time on site of 1 minute. Both traffic sources are going to different pages. If we generate 3 times as much traffic from Facebook as we do from google this will pull down our overall average time on site and engagement levels big time. Should we put our blog on the core domain or a subdomain? Right now we are holding back on promoting on facebook because we are concerned it could hurt our SEO, what do you think? Should we try to get as much traffic as possible from Facebook even though the engagement is much lower? Should we put our blog which is generating the low engagement traffic from facebook on the core domain or a subdomain?
Social Media | | rvshare0 -
Facebook Virality Metrics Compared To Open Rates
I'm trying to put Facebook's Virality Metrics in a framework I understand better. In email marketing, if you consistently get 25% to 30% open rates on newsletters, you're doing solid in most industries. What would you all say the equivalent for that is in Facebook Virality? Thanks, Ruben P.S. If it's drastically higher than 4% - 6%, I'm going to be very sad.
Social Media | | KempRugeLawGroup0 -
How to Optimise Your Facebook Business Page
Buongiorno drom hot & humid wish the clouds would clear ofdf wetherby UK 🙂 On this page https://www.facebook.com/philpottsltd and illustrated here
Social Media | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/philpotts-official-page-as-is-1_zpsf900b6b3.jpg
Is the reason the Philpotts Facebook page does not appear for target term "Philpotts Sandwiches" down to no mention in the description & no mention in the url? Would like to know the classic way to do on page optimisation ( I know this is will be very limited ) for a Facebook business page. Grazie tanto,David0 -
My Belgian Facebook page is not indexed in Google
Dear all, I have several Facebook pages and are all indexed except the Belgian Facebook Page. How is that possible? Thanks!
Social Media | | HMK-NL0 -
Are there any proven SEO benefits of presence and popularity on Facebook, just as there is supposedly benefit from Google+?
How much does visibility on Facebook (or for that matter, Twitter) impact search engine results? I did see a post recently on SEOMoz recently related to that--- but do others have similar experience/ have data to show strong correlation between FB shares/ Likes and search engine results (on Google)? The second, FB-related question is: what are your thoughts on the effectiveness of Facebook for a B2B audience, particularly in a rather niche sector - let's say industrial products? Look forward to your views and answers! Thanks.
Social Media | | ontarget-media0 -
Merge Facebook profiles for SEO?
We are considering merging facebook profiles for our three stores. If we do this, users will not be able to "check in" at a location, but wouldn't it be better to have 4,000 fans on one profile than to have 2,500, 1,000, and 500 fans on the three profiles? The main site for these stores is also an ecommerce site.
Social Media | | EugeneF0 -
How to get Facebook likes?
Hello, Complete newbie here so please be kind, We are a brand new business based in the UK selling natural/organic hair and skin care products, we have been going about 5 weeks, we are really struggling to get people to like our facebook page! we simply dont know where or how to get people to like it! I mean the right kind of people, i am sure we could buy likes or send people to it that are not really into natural beauty products! so the question is, how do we get our likes up for relevant traffic? Thanks Daniel 🙂
Social Media | | LushDuck0