Mobile SERP Thumbnail Image Control
-
Is there any way we can control the image that is selected next to the mobile serps? What google selects for the mobile serp thumbnail on a few of our serps is not conducive to high CTR.
-
Hi Gareth,
Whatever schema.org markup you're using on that page, you should have the option to include an "image" property to define the image. Hard to get more specific without seeing the page unfortunately. But maybe check out the Schema.org list of recognized types and see which feels like the best match for the content on this page (although as a rule, category pages are a little tricky - usually you'd be using product or article markup on each individual item in the list, so I'm not sure where an image would fit into that).
-
Hi Bridget,
It's actually remedied now - it was a server loading issue with some images and now it's showing correctly.
It was a category page and I can't share details I'm afraid as it's a client's site, however if you had the schema markup for thumbs in mobile search at category level that would be really helpful - thanks so much for your time
B
-
Hi Gareth, you can certainly use Schema.org markup to suggest a thumbnail image for a SERP - could you share a little more context around the type of result it is for? (e.g. a product page, video thumbnail, etc). If you're comfortable sharing a screenshot that would also be helpful.
-
Hi Bridget - sorry to jump in on an old Q&A.
I have a thumbnail image showing in the mobile SERPs which is incorrect. Is there a Schema markup we can add to suggest Google show a product rather than the current image which is un-related.
many thanks
b
-
Hi George, I'm not sure which image you're referring to? A video snippet/recipe snippet type image? You should be able to suggest a 'featured image' in the structured data markup for those, but Google is not required to follow that suggestion.
With a bit more specific info I might be able to debug a bit more for you.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What could go wrong? SEO on mobile site is different than desktop site.
We have a desktop site that has been getting worked on over the year regarding improving SEO. Since the mobile site is separate, the business decided to not spend the time to keep it updated and just turned it off. So any mobile user that finds a link to us in search engines, goes to a desktop site that is not responsive. Now that we're hearing Google is going to start incorporating mobile user friendliness into rankings, the business wants to turn the mobile site back on while we spend months making the desktop site responsive. The mobile site basically has no SEO. The title tag is uniform across the site, etc. How much will it hurt us to turn on that SEO horrid mobile site? Or how much will it hurt us to not turn it on?
White Hat / Black Hat SEO | | CFSSEO0 -
Sudden influx of 404's affecting SERP's?
Hi Mozzers, We've recently updated a site of ours that really should be doing much better than it currently is. It's got a good backlink profile (and some spammy links recently removed), has age on it's side and has been SEO'ed a tremendous amount. (think deep-level, schema.org, site-speed and much, much more). Because of this, we assumed thin, spammy content was the issue and removed these pages, creating new, content-rich pages in the meantime. IE: We removed a link-wheel page; <a>https://www.google.co.uk/search?q=site%3Asuperted.com%2Fpopular-searches</a>, which as you can see had a **lot **of results (circa 138,000). And added relevant pages for each of our entertainment 'categories'.
White Hat / Black Hat SEO | | ChimplyWebGroup
<a>http://www.superted.com/category.php/bands-musicians</a> - this page has some historical value, so the Mozbar shows some Page Authority here.
<a>http://www.superted.com/profiles.php/wedding-bands</a> - this is an example of a page linking from the above page. These are brand new URLs and are designed to provide relevant content. The old link-wheel pages contained pure links (usually 50+ on every page), no textual content, yet were still driving small amounts of traffic to our site.
The new pages contain quality and relevant content (ie - our list of Wedding Bands, what else would a searcher be looking for??) but some haven't been indexed/ranked yet. So with this in mind I have a few questions: How do we drive traffic to these new pages? We've started to create industry relevant links through our own members to the top-level pages. (http://www.superted.com/category.php/bands-musicians) The link-profile here _should _flow to some degree to the lower-level pages, right? We've got almost 500 'sub-categories', getting quality links to these is just unrealistic in the short term. How long until we should be indexed? We've seen an 800% drop in Organic Search traffic since removing our spammy link-wheel page. This is to be expected to a degree as these were the only real pages driving traffic. However, we saw this drop (and got rid of the pages) almost exactly a month ago, surely we should be re-indexed and re-algo'ed by now?! **Are we still being algor****hythmically penalised? **The old spammy pages are still indexed in Google (138,000 of them!) despite returning 404's for a month. When will these drop out of the rankings? If Google believes they still exist and we were indeed being punished for them, then it makes sense as to why we're still not ranking, but how do we get rid of them? I've tried submitting a manual removal of URL via WMT, but to no avail. Should I 410 the page? Have I been too hasty? I removed the spammy pages in case they were affecting us via a penalty. There would also have been some potential of duplicate content with the old and the new pages.
_popular-searches.php/event-services/videographer _may have clashed with _profiles.php/videographer, _for example.
Should I have kept these pages whilst we waited for the new pages to re-index? Any help would be extremely appreciated, I'm pulling my hair out that after following 'guidelines', we seem to have been punished in some way for it. I assumed we just needed to give Google time to re-index, but a month should surely be enough for a site with historical SEO value such as ours?
If anyone has any clues about what might be happening here, I'd be more than happy to pay for a genuine expert to take a look. If anyone has any potential ideas, I'd love to reward you with a 'good answer'. Many, many thanks in advance. Ryan.0 -
Image Optimization & Duplicate Content Issues
Hello Everyone, I have a new site that we're building which will incorporate some product thumbnail images cut and pasted from other sites and I would like some advice on how to properly manage those images on our site. Here's one sample scenario from the new website: We're building furniture and the client has the option of selecting 50 plastic laminate finish options from the Formica company. We'll cut and paste those 50 thumbnails of the various plastic laminate finishes and incorporate them into our site. Rather than sending our website visitors over to the Formica site, we want them to stay put on our site, and select the finishes from our pages. The borrowed thumbnail images will not represent the majority of the site's content and we have plenty of our own images and original content. As it does not make sense for us to order 50 samples from Formica & photograph them ourselves, what is the best way to handle to issue? Thanks in advance, Scott
White Hat / Black Hat SEO | | ccbamatx0 -
Can image links help improve my backlinking profile?
I recently spent some time looking at the backlink profile of a leading UK food & clothing retailer and noticed that a high number of their backlinks for very competitive search phrase's consisted entirely of image backlinks. 50% of the links contained no alt text and other 50% contained a mix of just the targeted keyword or a phase containig one mention of the targeted keyword. Has anyone had any experiance of this type of marketing producing any positive effect on SEO or search engine rankings?
White Hat / Black Hat SEO | | BigJonOne0 -
Main keyword decline in SERPs ranking :-(
Hi Moz, My very humble attempts at SEO has been doing very well for over a year with the keyword phrase 'vintage chanel bags'. Recently, about 3-4 months ago I noticed it dropped from rank 1 to rank 5. I've slowly but steadily been building up more social marketing interaction (Twitter, Facebook, Pinterest, Instagram mostly), brand awareness in company is increasing more searches for 'Vintage Heirloom', great in-links from reputable companies & bloggers. What I'm confused about is that one of our competitors Rewindvintage now appears as no.1 for this keyword but tracking with Moz every metric we outperform them on, namely domain authority & Page Authority. I have noticed they have 4 anchor text links (dubious quality wordpress comments), with the anchor term vintage chanel bags and we have none despite ranking no. 1 for so long?? I'm trying to use the Moz science here, just a bit confused. Any help, insights, similar experience would be much appreciated. I engage only in white hat and look for slow & honest SEO growth (as far as I'm aware ! ). Thanks for looking Kevin
White Hat / Black Hat SEO | | well-its-1-louder0 -
Why do websites use different URLS for mobile and desktop
Although Google and Bing have recommended that the same URL be used for serving desktop and mobile websites, portals like airbnb are using different URLS to serve mobile and web users. Does anyone know why this is being done even though it is not GOOD for SEO?
White Hat / Black Hat SEO | | razasaeed0 -
SERPs recovery? When can I believe it?
Here's a happy story: Some of you folks with sharp memories may remember my questions and worry over the last 3+ months regarding our fall into the abyss on Google after great positions for over a decade (we've always been fine in Bing and Yahoo). And our company name URL was still #1 so no site-wide penalty. Well......I've been working hard on fixing this in a smart way with all the ingredients I've been learning about. Thank you to SEOMozers for all the help!! There's still plenty to do, especially in the link earning department, but I've come really far from where I was in the Fall. Anyway. I am here right now to report what may be true to life fantastic news. I was starting to suspect an improvement last week, but it proved to be wrong. Then, I saw another sign yesterday but couldn't trust it. Today, my latest SEOMoz report is showing me the following for the several keywords we lost position down to "not in the top 50" for. keyword 1: up 44 points to #6keyword 2: no change still at #4
White Hat / Black Hat SEO | | gfiedel
keyword 3: up 46 points to # 4
keyword 4: up 43 points to #7
keyword 5: up 46 points to #4
keyword 6: up 2 points to #2 What I'm wondering is if this is real. ;o). I'm pinching myself. I realize that it could be one of those sliding readjustment things and we'll drop back down, but we are not a new site. It seems that even if that is the case, it still must illustrate something good. Some kind of elimination of possibilities for why the drop occurred in the first place. I did a few things in this past week that may have put it over the tipping point. One of which was signing up for adwords a week ago. I'm happy to give details if anyone is interested. A few specific questions: 1. What might this be showing me?
2. We have about a 45% number of anchor text footer links in client sites (we're a web dev co) one or two of which are numbering in the hundreds have keywords in them and are continuing to generate more links due to ecomm and large databases. I was gearing up to remove them or get them moved out of the footer so there's only one, but now I'm afraid to touch anything. Most of the footer links are just our company name or "site design". Any suggestions? 3. any other bits of advice for this situation are appreciated. I don't want to blow it now! Thanks!0 -
Why Proved Spammers are on 1st Google SERP's Results
This question is related exclusively to few proved spammers who have gained 1st Google search results for specific terms in the Greek market, targeting Greek audience. Why he looks spammer and very suspicious? For instance, the site epipla-sofa.gr, sofa.gr, fasthosting.gr and greekinternetmarketing.com look suspicious regarding their building link activities: 1. suspicious spiky link growth 2. several links from unrelated content (unrelated blog posts forom other markets, paid links, hidden links) 3. excessive amount of suspicious link placements (forum profiles, blog posts, footer and sidebar links) 4. Greek anchor text with the keyword within articles written in foreign languages (total spam) 5. Unnatural anchor text distribution (too many repetitions) So the main question is: Why Google is unable to recognize/trace some of these (or even all) obvious spamming tactics and still these spammy sites as shwon below reside on the 1st Google.gr SERPs. Examples of spam sites according to their link building history: www.greekinternetmarketing.com www.epipla-sofa.gr www.fasthosting.gr www.sofa.gr All their links look very similar. They use probably software to build links, or even hack authority sites and leave hidden links (really dont know how they could do that). Could you please explain or share similar issues? Have you ever found any similar cases in your industry, and how did you tackle it? We would appreciate your immediate attention to this matter. Regards, George
White Hat / Black Hat SEO | | Clickwisegr0