Deleting Website Section, Preserve Links with 301?
-
HI Mozers!
I have a client who is deleting their community section of their website because they have little activity. I know there are some inbound links going the the community section.
If I 301 redirect those links to the homepage instead, will that still preserve the SEO credit of the link -OR-is Google smart enough to know it's redirecting the the homepage and kill the link love?
My initial thoughts are that Google will see that it's being redirected to the homepage and not count the link anymore, but I'm just guessing. Any ideas? Anyone have any experience in something like this?
-
Hi,
Usually when you redirect to the homepage, Google will still allow it and you get the link juice. By as a best practice, that is kind of a waste because that is not where the visitors want to visit. If the visitor wants to visit website A's topic A page, the best practice is to redirect the visitor to website B's topic A page so the visitor is still viewing what they wanted in the first place.
To answer your question, you still still get the link juice redirecting to homepage but your bounce rate might increase because that is not the page where visitors were expecting to visit.
However, I have a question, if you are closing down the community section then how are you redirecting? I am a bit confused/lost on this part.
-
Bulk redirects to the homepage are usually not the best thing (especially if there is relevant content elsewhere on your site). Its very possible they eventually won't pass the same level of link equity as before. Have you tried instead driving more traffic to your community page in an attempt to grow the community? Perhaps via social media or blogging?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you build links to this page?
Hi i have ecommerce store and currently we are looking to build links to category pages like: http://www.theiconic.com.au/womens-clothing-dresses-party-dresses/ What are some natural ways to build links to a page like this? Our SEO agency has done guest posting and forums but these are not natural link building methods and against Google policy. Any suggestions on how to build natural links to these pages? Cheers.
Intermediate & Advanced SEO | | wozniak651 -
What To Do With Too Many Links?
We have four pages that have over 100 links (danger, danger from what I gather), but they're not spammy footer links. They are FAQ videos for our four main areas of practice. Does that make a difference? If not, should I just take half the questions on each page and make four additional pages? That strikes me as a worse UX, but I don't want to get penalized either. Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Should We Link To Our News?
We just started an "In the News" section on our webpage. We are not sure what would be the best for SEO purposes. Should we link to the news websites that have the stories about our company, even if they have no link bank? Or should we just take screenshots of the news article and only link to articles that link back to us (this is what we a currently doing)? Here is our news page, http://www.buyautoparts.com/News/
Intermediate & Advanced SEO | | joebuilder0 -
Is a 301 to a 301 ok?
I have a site that has a lot of url differences. Due to coding we sometimes have to 301 to a page that is 301'd to another. Is there any danger in doing this?
Intermediate & Advanced SEO | | EcommerceSite0 -
How do you find all of your 301 redirects?
I would like a full list of 301 redirects that we have on our site. Is there a way to export it? I tried Bing Webmaster tools and the list was incomplete. We use IIS. Any ideas?
Intermediate & Advanced SEO | | EcommerceSite0 -
Bad links
Well just set up SEO Moz to find out someone thought it funny to build a load of links to our site http://bluetea.com.au/ with the anchor txt "Buy Cocks" .... PLEASE PLEASE let me know how much I should worry about this and how can I get rid of it?
Intermediate & Advanced SEO | | Intrested0 -
Footer Link
Hello, Some of my hosted clients don't mind if I put a footer link on the bottom of their website. I would like to put a footer link that looks like Seomoz's - http://imgur.com/GrC8y Basically it would look like so: "Powered by "my company name". The world's #1 "keyword" provider (LOGO goes here) Here are my questions: 1. Would this hurt or help my rankings? 2. Should the logo be hosted by my clients so that a different ip is hosting my logo (where my image name will get picked up)? Or is it best to host it myself? 3. If my company name and keyword are getting linked, is that one link too many? 4. Is it a good idea to use a different keyword so that other keywords get picked up by SERPs, or should I set myself up on one keyword ? Thank you so much! Shawn
Intermediate & Advanced SEO | | Shawn1240 -
Linking to Authorities
Hello, I know that if its good for the user, its not a bad move. But for this question I am specifically asking for how it affects my ranking. Does it help my ranking to link to appropriate authority sites?
Intermediate & Advanced SEO | | tylerfraser
Have you done any tests to see if linking out to authoritative sites like .gov info pages, industry leaders, etc. help with a sites ranking. I am thinking about taking of all of these outgoing links and just link to my important pages. Thank you, Tyler0