Reviews and Google - whats their relationship?
-
Hi there,
I am trying to do some research in the field of reviews, I have set up successful review systems for local stores, but once I get to businesses that want to get reviews for their products or not a local business I cant get it straight.
What should I do, What should I avoid at all costs etc., What are the basic guidelines and advice from Google to get reviews? Please give me advice and resources to anything that would be helpful with this topic and the topics listed below
What are Google restrictions and requirements for reviews in a local business and a national business?
Schema markup for reviews.
Product reviews vs company/store reviews
Thanks I really appreciate your time and help
-
Thanks for taking your time to answer my questions.
I will read that article now, I hope it will give more clarity on this topic.
I greatly appreciate your help.
-
Hi Ruchy,
It's totally fine to have testimonials on your website, provided they are authentic. I wrote a pretty exhaustive article on just this topic last year. It includes guidance from some of the best in the review business, including sample markup for your reviews:
https://mza.seotoolninja.com/blog/the-complete-guide-to-creating-onsite-reviews-testimonials-pages
I believe that should get you going!
-
Hi Kevin,
Thanks for your response,
I have a question for you, what reviews do you have on your site that you could use schema markup?
How do you get your reviews onto your site? and why does google trust them? Maybe you are manipulating them to show only positive reviews? (I don't think you'll do that, but why should Google trust you?)
also, do you have any experience with reviews for products (ex. books)?
Thanks again,
-
Hi Miriam,
I appreciate your response. I have one more question,
In order to mark up something, it has to be on your site (not in google my business etc.) My question is, how do I get reviews on my site that Google will trust? If I just write reviews or get my customers reviews on my site - who will trust them?
How do I get reviews on my site that Google will trust? are there specific platforms to use?
Thanks again.
-
Hi Ruchy,
I believe the resource you're looking for regarding Schema would be this one: https://developers.google.com/search/docs/data-types/reviews
On your further questions, to earn local business reviews on Google, you have to have a local business (not a digital/virtual business). You'll need to be eligible for a GMB listing (read these guidelines: https://support.google.com/business/answer/3038177?hl=en). If the business in question doesn't meet Google's eligibility guidelines, it can't have a listing and receive these types of reviews.
-
Hi Ruchy,
Google is one of the few that encourages reviews, so we actively seek them with nearly 100 in the past 8 months!
I do use Schema markup for reviews, I believe it helps because I lean toward reviews when I search.
Look for businesses with physical addresses, avoid complexes with multiple competing offices and home based businesses.
KJr
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review Schema Dropped Off A Cliff!?
Hello everyone, I recently implemented some review schema for my website which looked to be successful as my review stars were appearing in organic rankings with no problem! Yay! However... I've just checked in on where we are with these and they have literally dropped off a cliff and I have no idea why. See image attached with the graph that shows our reviews looking great in July/August then dropping off w/c 26th August. I literally have no idea why this has happened. The Schema Markup Tool shows no errors or issues with the markup either. Can anyone advise? 81Rv88Y
Reviews and Ratings | | Virginia-Girtz0 -
3rd Party Reviews - Schema Implementation
Hi, Currently my client displaying Ratings & Reviews from a third-party (TripAdvisor) service and only displaying 5 reviews but not showing "Read More Reviews" button to TripAdvisor page. Now I would like to use Rich Snippet schema markup code on these rating & reviews but below are my few concerns, could you please guide me: 1. Can I use Rich Snippet Schema markup code on widget of TripAdvisor Rating & Review. 2. If I apply schema markup code, Do I need to maintain TripAdvisor link for "Read More reviews". Below are the URLs which contains TripAdvisor rating & reviews after big image: https://goo.gl/DLpDXE https://goo.gl/EHVG7o https://goo.gl/ok6cYp Please let me know if you have any questions. Thanks, Satla
Reviews and Ratings | | TrulyTravel0 -
Purchasing and rebranding practice with bad reviews
An optometrist is looking to buy a practice with really bad Google reviews. They want to rebrand it under their name. This practice has pretty bad SEO as well. What should they do? Should they just mark the GMB page as permanently closed then make a new one under the new business name? Or is that risky or considered spammy since the "new" practice is also an optometrist? Could Google think it is a duplicate or an attempt to trick them?
Reviews and Ratings | | Mike-i0 -
Query on Product Reviews
Hello Experts, For my Ecommerce site I am using third party review service. Now my query is :- The reviews which is showing on my third party site if same review I can show on my product so will google consider this as duplicate content? Now that product listed on one of the category and that category page before footer section I have section of "Recently Reviewed" section in that section also it is showing same review of that product so is it fine? Will google consider it as duplicate content? Lastly I do have few subcategory pages before footer section I have section of "Recently Reviewed" section in that section also it is showing same review of that product so is it fine? Will google consider it as duplicate content?Note - Image attached of Review section - Which is visible on category and subcategory pages.FYI - This I am doing for two purpose 1) For Visitors purpose so he or she will know reviews about my products 2) As it is customer own written reviews so my pages will get fresh content.Please share your viewsBiKmp
Reviews and Ratings | | wright3350 -
What affect do reviews have?
Hello all. Currently, I am seriously considering including a customer reviews panel on the product pages of my ecommerce site. Does anyone have any previous experience, bad or good. Also, what sort of affect do positive/negative reviews have on search engine rankings. Your advice would be greatly appreciated.
Reviews and Ratings | | AHC_SEO0 -
Combining reviews and duplicate content
We have some items in different colors or slightly different styles. For example if there is one series of helmets with almost same features and if we have many item pages we get reviews for each one seperate. We want to combine the reviews to increase our conversion rates. For example if style1 gets 5 reviews and style 2 gets1 review and style 3 has zero reviews combining them will help style 2 and style 3 conversion rates. Our review system cannot put all these reviews in one page. So if we combine reviews each page will have duplicate review content. Will this be bad for SEO?
Reviews and Ratings | | rbai0 -
Publishing testimonials on your site that are from your Google + (or other review sites page)
Ive got a site with some good Google + Reviews and some other good reviews on other sites that id like to be able to publish on a testimonials page on our website, but im worried about being penalised for duplicate content. Any idea of the best way to get these reviews on to our website, i was thinking about placing the text in as an image, but id prefer to do something semantic if at all possible. (I know that some review sites have javascript widgets you can use to pull in your reviews but for most of the sites we are reviewed on they dont)
Reviews and Ratings | | Sam-P0 -
Using structured data for reviews - for negative or warnings.
We all use review markup today and we use it linearly as only a vote up or down. My question is around a site that will judge the negative impacts of given chemicals introduced into certain waterways. (Sorry, I must protect the client so I cannot give out all the info; I hope this is enough for a reasonable understanding.) Is there anyone who has ever used or is aware of any markup that does not result in a star? So, if we use the current system, we end up where a bad chemical gets a ton of single stars. In essence what we are measuring is degrees of Positive. With four stars there is no zero positive, but 25%, 50%, 75%, and 100% (Ok unless it is aggregated). I want to be able to show degrees of negative and obviously stars would be confusing. So, have a symbol that connotes a negative (skull and crossbones, X, !!, etc.) and the more of these someone marks shows more displeasure or more danger. Are there any ideas for this or any occurrences already on the Internet you may be aware of? Preference would be to be able to at some point have search engines show them as snippets. Thanks to all you Mozzers, Robert
Reviews and Ratings | | RobertFisher0