Should you use www?
-
The age old question. Should I use "www." for a brand new content site assuming my goal (and most goals starting out) is to get to millions of visits per month? Does the community agree with, http://www.yes-www.org/why-use-www/?
The only reason I question it honestly, since most high traffic companies in my search use www., is because moz doesn't.
Thanks for your help. Seems it would be quite a pain to go back once you have a lot of traffic.
-
Hey mag777! Happy New Year! Great question and one I'm asked a lot from my business advisory groups, clients and referral partners. It's one that undoubtedly always comes up in conversation when talking about either acquiring new domains or revamping a website... "Should we use the WWW or NON-WWW domain?"
In my 12+ years of web consulting and SEO, it has boiled down to a preference ideology. As mentioned by seoman10 in this thread, it could be seen as a shorter, easier to remember URL. When marketing the domain, you'd always want to confirm the WWW is redirected to the NON-WWW if this is the path you choose to take. And visa versa NON-WWW --> WWW.
As Gaston mentions too, check out your competitors URL structure. It's a quick glimpse up to the address bar while you are already doing your competitive research. Do some searches in Google as well for your website and competitors to see how much of the URL does or could display. Moz.com doesn't use WWW. They could get away with it because it's so short. I on the other hand almost need to with https://whiteboardcreations.com since it's a much longer domain. Keep this in mind for those domains you're working on, too.
From an SEO school of thought and how I now operate, I choose the NON-WWW simply because we can get just a little more of the URL to show in Google SERPs, if we're targeting inner pages to provide a hint more of visual for the searcher. The URL string matches more closely to the Title and Description. That is the way I look at this strategy.
Here is a quick video from Matt Cutts a few years back... should ease your concerns over redirects
https://youtu.be/Filv4pP-1nwEither way, the websites you work on for yourself or your clients will be fine as long as you are consistent for the entire site and redirects are tested and confirmed functional.
Cheers to a successful 2018 for you and everyone else reading!
- Patrick @ Whiteboard Creations (Apex, NC)
-
Hello mag777,
TL;DR;
In a SEO perspective, there is no difference.In my experience for the companies I've worked (and those im working) there is no difference in SEO for having www or non-www site.
How do we decide?- (as stated in the article you share) using the one that complies all the technical need of the website.
- Understanding all online competitors and trying to see which version they use and why
- For some companies its a commercial and branding thing. Just love to use one version.
In my opnion this is the case of the really big brands, they follow the wave that in the begginings(arround 2000's) every website used www so as the general public understad that was an internet direction.
That last point is backed by me asking them why they use that version and them saying: "because Coca-cola, Ebay and every big company uses www. So we want to imitate them"
Hope it helps.
Best Luck.
GR. -
Going by the book, technically a short domain will give you a slight benefit, but I wouldn't consider it's anything worth bothering with.
Not using www will make it slightly quicker to type and easier to remember, However when advertising your domain name off-line it is more explanatory to have a www. prefix (Without having to type website or HTTP(s):// every time).
I would say there is very little SEO benefit, I would assess it from a user angle.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use the Change of Address in Search Console when moving subdomains to subfolders?
We have several subdomains for various markets for our business. We are in the process of moving those subdomains to subfolders on the main site. Example: boston.example.com will become example.com/boston And seattle.example.com will become example.com/seattle and so on. It's not truly a change of address, but should I use the change of address tool in GSC for all of these subdomains moving?
Intermediate & Advanced SEO | | MJTrevens0 -
How to resolve duplicate content issues when using Geo-targeted Subfolders to seperate US and CAN
A client of mine is about to launch into the USA market (currently only operating in Canada) and they are trying to find the best way to geo-target. We recommended they go with the geo-targeted subfolder approach (___.com and ___.com/ca). I'm looking for any ways to assist in not getting these pages flagged for duplicate content. Your help is greatly appreciated. Thanks!
Intermediate & Advanced SEO | | jyoung2220 -
How do i migrate from Volusion to Magento with the same domain using 301 redirect?
We are thinking about migrating our site from Volusion to Magento due to traffic reasons, our site's been growing and we're going way over the bandwidth limit (40gb) for Volusion every month. It only make sense for us to start on Magento CE where we can host it on our site and use our own bandwidth. We will be using the same domain, and changing our URLs to make things better (we were somewhat restricted by Volusion so we couldn't optimize some of our URL addresses). Here's comes the main question, since we are ranking pretty good for the keywords that we're targeting, we ABSOLUTELY DON'T want to lose any traffic or ranking from our pages, I know that there's something called the 301 redirect that we can use, but how can this be done? When we migrate the site, we will need to point our domain to Magento from Volusion, so basically Volusion store will be down... if we are changing domain names then the 301 redirect makes sense because we can have the original store live while it's redirecting to a completely new address. Is there any method to still setup this 301 redirect, or is there something else I can do to save our rankings??? Thanks in advance!
Intermediate & Advanced SEO | | s2bkevin0 -
Canonical use when dynamically placing items on "all products" page
Hi all, We're trying to get our canonical situation straightened out. We have a section of our site with 100 product pages in it (in our case a city with hotels that we've reviewed), and we have a single page where we list them all out--an "all products" page called "all.html." However, because we have 100 and that's a lot for a user to see at once, we plan to first show only 50 on "all.html." When the user scrolls down to the bottom, we use AJAX to place another 50 on the page (these come from another page called "more.html" and are placed onto "all.html"). So, as you scroll down from the front end, you see "all.html" with 100 listings. We have other listings pages that are sorted and filtered subsets of this list with little or no unique content. Thus, we want to place a canonical on those pages. Question: Should the canonical point to "all.html"? Would spiders get confused, because they see that all.html is only half the listings? Is it dangerous to dynamically place content on a page that's used as a canonical? Is this a non-issue? Thanks, Tom
Intermediate & Advanced SEO | | TomNYC0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0 -
Block all but one URL in a directory using robots.txt?
Is it possible to block all but one URL with robots.txt? for example domain.com/subfolder/example.html, if we block the /subfolder/ directory we want all URLs except for the exact match url domain.com/subfolder to be blocked.
Intermediate & Advanced SEO | | nicole.healthline0 -
Use of the Canonical Tag, Both Internally and Cross Domain
I've seen the cross domain canonical not work at all in my test cases. And an interesting point was brought to my attention today. That point was that in order for the canonical tag to work, the page that you are referencing needs to have the exact same content. And that this was the whole point of the canonical tag, not for it to be used as a 301 but for it to consolidate pages with the same content. I want to know if this is true. Does the page you reference with a canonical tag have to have the same exact content? And what have been your experiences with using the canonical tag referencing another page on a different domain that has the same exact subject matter but not the exact duplicate content?
Intermediate & Advanced SEO | | GearyLSF372