Can I run a successful SEO campaign for a subdomain?
-
My company has been around for several years now and hasn't really paid much mind to SEO or search engine rankings, so now I'm an in-house marketer with moderate SEO knowledge. We're setting up an article site with our help pages and blog under a subdomain so our writers can easily post articles without having to go through developers every time, as our root domain was set up with a custom in-house CMS. Is it possible for me to run a successful SEO campaign for our article site subdomain? I get that the root domain wouldn't benefit from any SEO authority the new site obtains, but my hands are tied.
-
The problem is that our hosting platform is in a completely different programming language, if that makes sense. If we were to host another WordPress blog and want to put it on the same domain, it would have to be on another server and then load balanced, which would be a programming nightmare and consume thousands of dollars in hours of labor and other costs.
-
Yes it would, in the end you should have about the same potential on a subdomain as you have on the root domain. In the end the biggest impact that you can make is by making sure you just do great work. Write the best content and make sure at the same time that the content will get promoted. That way you should be able to beat whatever subdomain or root domain over time.
-
It would certainly be possible to market from a sub domain, but it would in my opinion be better if you could still stick to the root domain for added value.
Could you developers not install say a wordpress installation to a single directory on your root domain. e.g. /blog? Or is it already taken?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i can increase my page authority?
Hi, I have website and i want to increase my page authority. My website is latestdatabase.com I have making more backlinks but not good page authority so far. Please give me suggest.
Intermediate & Advanced SEO | | LatestMailingDatabase1 -
Can I rank without links
Let's say I have great content. I have a great website design (easy to navigate for user) that answers their questions but I have no links. Can I still rank on on a keyword that has a difficulty score of 24. I imagine that I can that google can't penalise me for not having links. Does it mean that without links it will take longer to rank than with links but that google with rank me at some point ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
SEO Value of Google+?
Hi Mozers, Does having a Google+ page really impact SEO? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater1 -
How much SEO damage would it do having a subdomain site rather directory site?
Hi all! With a coleague we were arguing about what is better: Having a subdomain or a directory.
Intermediate & Advanced SEO | | Gaston Riera
Let me explain some more, this is about the cases: Having a multi-language site: Where en.domain.com or es.domain.com rather than domain.com/en/ or domain.com/es/ Having a Mobile and desktop version: m.domain.com or domain.com rather than domain.com/m or just domain.com. Having multiple location websites, you might figure. The dicussion started with me saying: Its better to have a directory site.
And my coleague said: Its better to have a subdomain site. Some of the reasons that he said is that big companies (such as wordpress) are doing that. And that's better for the business.
My reasons are fully based on this post from Rand Fishkin: Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO - Whiteboard Friday So, what does the community have to say about this?
Who should win this argue? GR.0 -
Social Impacts on SEO? How to Do this?
I'm new in SEO and heard by one of my friend that social signals are important for SEO of a website. If people have shared a website's url on their twitter, then it will automatically get rank in google. Is that true and how google sees this social sharing? and how can I do this for my website?
Intermediate & Advanced SEO | | hammadrafique0 -
Where to begin (SEO-wise) with my Website?
Hello, We hired a company to design an e-commerce website for us. Along the way they did some initial SEO design, but we are clearly a long way from where we need to be. I'm not a web-designer or a knowledgeable SEO person. I have the website linked to webtools, google analytics and obviously this site as well. I've been toying with the idea of just trying to accomplish some SEO myself, but the more I read about SEO, the more daunting it seems. I'm a full-time military pilot, so this seems like it involves more time than I have to give. Where do I begin? My Website www.phoenixprintingsolutions.com Thanks in advance
Intermediate & Advanced SEO | | JRodBeMe0 -
SEO for eCommerce?
I'm working on a game plan for the on-page optimization for a growing e-commerce site (https://www.boutine.com) and I'm wondering if anyone has any experience with similar projects. Specifically, how to get the most SEO value out of product and category pages. Thanks in advance! -Adam
Intermediate & Advanced SEO | | boutine0 -
Duplicate Content On A Subdomain
Hi, We have a client who is currently close to completing a site specifically aimed at the UK market (they're doing this in-house so we've had no say in how it will work). The site will almost be a duplicate (in terms of content, targeted keywords etc.) of a section of the main site (that sits on the root domain) - the main site is targeted toward the US. The only difference will be certain spellings and currency type. If this new UK site were to sit on a sub domain of the main site, which is a .com, will this cause duplicate content issues? I know that there wouldn't be an issue if the new site were to be on a separate .co.uk domain (according to Matt Cutts), but it looks like the client wants it to be on a sub domain. Any help/advice would be greatly appreciated.
Intermediate & Advanced SEO | | jasarrow0