Meta Description used in webpage content? impact of this technique.
-
I just do competitor Analysis, one of my competitor follow technique like
-
Use Meta Title as H1 tag on each page
-
Use Meta Description on Content section ( Same as meta description ).
Please suggest me is this technique work or have any benefits of this kind of thing in ranking or visibility.
-
-
Google will sometimes make its own description based off of the content of your website however in an ideal world will not be generate your description because it would be using the one you made that people like the only way for it to change your ranking would be people like your description and click on it often will be getting clicks and a higher CTR could equals higher ranking most of the time
-
Thank you for your response, i try same strategy for all webpage, some increase in Ranking ( No visitor ) and some got down in Ranking ( from 4th position to 198th Position).
I am confused in Meta and content description or product description. Google normally used best "Description" From website for Snippet.
-
Hi
**Make them for the user, not Google **
- Use Meta Title as H1 tag on each page? No H1 & title need to Consistent but not identical.
- The H1 is: Google SEO: Should Titles & H1 Tags Be Identical?
- For example, the title of this post is Consistent but not identical.
- The Title tag is: Google SEO: Should Titles & H1 Tags Be Exactly The Same?
The main thing is for you to test and see what works for your site and your rankings and users.
https://mza.seotoolninja.com/learn/seo/title-tag
https://www.hobo-web.co.uk/title-tags/
_Use Meta Description on Content section ( Same as meta description ) _**Not really a summary for users Title Tag & Meta Description remember only shown in SERPS & H1 are only on only on page **
https://i.imgur.com/gl0uGY6.png
The function of a meta description for your page is simple: its main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate clickthroughs from search engines.
Search engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking algorithm. There is an indirect benefit, though: Google uses click-through-rate (CTR) as a way of determining whether you’re a good result.
- https://mza.seotoolninja.com/learn/seo/meta-description
- https://yoast.com/meta-descriptions/
- https://www.seroundtable.com/google-title-h1-identical-19923.html
Hope that helps,
Tom
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too much content??
Hey Moz comm! My company is migrating all of our content manually from several subdomains into one new, unified subdomain next week. We will be uploading content at the rate of 15 blog posts/day or 75 posts/week--is it possible that we can get flagged by google for this, or is it always good to be adding lots of content? It's all quality stuff, but would they think we're spamming? Just wondering, curious to hear any insights or recommendations, thanks!
Intermediate & Advanced SEO | | genevieveagar0 -
Do I need to add the actual language for meta tags and description for different languages? cited for duplicate content for different language
Hi, I am fairly new to SEO and this community so pardon my questions. We recently launched on our drupal site mandarin language version for the entire site. And when i do the crawl site, i get duplicate content for the pages that are in mandarin. Is this a problem or can i ignore this? Should i make different page titles for the different languages? Also, for the metatag and descriptions, would it better in the native language for google to search for? thanks in advance.
Intermediate & Advanced SEO | | lynetteboss0 -
Responsive Content
At the moment we are thinking about switching to another CMS. We are discussing the use of responsive content.Our developer states that the technique uses hidden content. That is sort of cloaking. At the moment I'm searching for good information or tests with this technique but I can't find anything solid. Do you have some experience with responsive content and is it cloaking? Referring to good articles is also a plus. Looking forward to your answers!
Intermediate & Advanced SEO | | Maxaro.nl0 -
What is considered duplicate content?
Hi, We are working on a product page for bespoke camper vans: http://www.broadlane.co.uk/campervans/vw-campers/bespoke-campers . At the moment there is only one page but we are planning add similar pages for other brands of camper vans. Each page will receive its specifically targeted content however the 'Model choice' cart at the bottom (giving you the choice to select the internal structure of the van) will remain the same across all pages. Will this be considered as duplicate content? And if this is a case, what would be the ideal solution to limit penalty risk: A rel canonical tag seems wrong for this, as there is no original item as such. Would an iFrame around the 'model choice' enable us to isolate the content from being indexed at the same time than the page? Thanks, Celine
Intermediate & Advanced SEO | | A_Q0 -
Google not taking Meta...
Hello all, So I understand that Google may sometimes take content from the page as a snippet to display on SERPs rather than the meta description, but my problem goes a little beyond that. I have a section on my site which updates everyday so a lot of the content is dynamics (products for a shop, every morning unique stock is added or removed), and despite having a meta description, title and receiving an 'A' grade in the MOZ on page grader, these pages never show up in Google. After a little research I did a 'site:www.mysite.com/productpage' in Google and this indeed listed all my products, but interestingly for every single one Google had taken the copyright notice at the bottom of the page as the snippet instead of the meta or any H1, H2 or P text on the page... Does anyone have any idea why Google is doing this? It would explain a lot to me in terms of overall traffic, I'm just out of ideas... Thanks!
Intermediate & Advanced SEO | | HB170 -
Using Meta Header vs Robots.txt
Hey Mozzers, I am working on a site that has search-friendly parameters for their faceted navigation, however this makes it difficult to identify the parameters in a robots.txt file. I know that using the robots.txt file is highly recommended and powerful, but I am not sure how to do this when facets are using common words such as sizes. For example, a filtered url may look like www.website.com/category/brand/small.html Brand and size are both facets. Brand is a great filter, and size is very relevant for shoppers, but many products include "small" in the url, so it is tough to isolate that filter in the robots.txt. (I hope that makes sense). I am able to identify problematic pages and edit the Meta Head so I can add on any page that is causing these duplicate issues. My question is, is this a good idea? I want bots to crawl the facets, but indexing all of the facets causes duplicate issues. Thoughts?
Intermediate & Advanced SEO | | evan890 -
Question on Moving Content
I just moved my site from a Wordpress hosted site to Squarespace. We have the same domain, however, the content is now located on a different URL (again, same base domain). I'm unable to easily set up 301 redirects for the old content to be mapped to the new content so I was wondering if anyone had any recommendations for a workaround. Basically, I want to make sure google knows that Product A's page is now located at this new URL. (www.domain.com/11245 > www.domain.com/product-a). Maybe it's something that I don't have to worry about anymore because the old content is gone? I mean, I have a global redirect set up that no matter what you enter after the base domain, it now goes to the homepage but I just want to make sure I'm not missing something here. Really appreciate your help!
Intermediate & Advanced SEO | | TheBatesMillStore1 -
Duplicate content on subdomains.
Hi Mozer's, I have a site www.xyz.com and also geo targeted sub domains www.uk.xyz.com, www.india.xyz.com and so on. All the sub domains have the content which is same as the content on the main domain that is www.xyz.com. So, I want to know how can i avoid content duplication. Many Thanks!
Intermediate & Advanced SEO | | HiteshBharucha0