Facebook Integration and Keyword Density
-
Hope everyone is doing well! Long story short, we have been getting a lot of customer testimonials. We started putting them on Facebook and then we decided to start adding more details into the articles section of the site. The problem is many of our customers do not go to the articles section or the FB page.
We purchased a plugin to integrate most recent Facebook posts into our website. We were going to use it on our homepage as well as our top category pages. I always run content changes through the MOZ scoring utility. After integration into the home page it dropped my score from a 99 to a 91. The first issue is consistent.... to many links... the second issue we got Rand's WTH are you doing face with a warning that we are stuffing keywords.... Not our intent, but the FB posts do have keywords in them.
So for now we are testing the integration on just our garage floor tile category page but I am wondering the following:
1. In general does this type of utility improve UX
2. Does Google make some concession for 'keyword stuffing' when it is because of social media posts being displayed on the page?
3. Given that we post daily, does the 'fresh content' outweigh the increased keyword density.
We are ranking top 10 for several major national keywords and we don't want to screw that up. But we want to continue to improve our layout and UX
-
We integrated social media icons into our website within the header of the website and the footer.
This allowed us to obtain many more social media followers.
Since doing this to our garden room in Bristol has a lot more followers on our Facebook and on our business YouTube account.
-
The links are an issue either way. We are going to be over 100 no matter what.
The issue is the additional keywords in the posts
-
Hi there,
Whats the Plugin called, Is there a way to add Nofollow tags to the links to see if you can bump up your score back to 99?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Contests
Hey Moz Community, I've been reading some articles that Facebook no longer likes if Business Pages run contests on their Pages. I was thinking about doing something super simple with a "Like, Comment, and Share" type of an entry. Does anyone know if this is still allowed - I can't seem to find a concrete answer. Even the guidelines for Facebook seem a bit vague. I could always take the contest offline and use a landing page on my website to generate traffic but that also doesn't help with my social following. Thoughts, insights all welcome. Thanks!
Social Media | | MainstreamMktg0 -
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
Makeoverfor our Facebook page titles! question about open graph and Google
Hello, We have two Facebook pages for our company, one in English and one in Arabic. A few weeks ago we wanted to change the Facebook page titles but this option was not allowed for both pages. Now Facebook is giving us an option to change the title for both pages: We had a lengthy discussion regarding the best way to name our Facebook pages. Currently our Facebook pages titles are: For the one in English: "X" ( X - our brand name in English*) For the page in Arabic: "X - Arabic" ( X- our brand name in English*) We agreed to change the title for the page in English to: X - (The main 3 keywords in our brand's field in English) ( X - our brand name in English).* for the Arabic page we suggested to change the title to: X - (The main 3 keywords in our company field in Arabic)** ( X - our brand name in English).* **** We will translate the main 3 keywords to Arabic** We have a few questions: - How does the search work in Facebook? Does the open graph algorithm take into account the page's content and/or its title and description? - Is there any preferred way to name the Facebook pages? We were debating using the company's slogans versus the main keywords for our brand. ? Or should the title contain just the brand name? - What components of the Facebook page title and URL affect our page's visibility in Google for a search on our brand name? It's important to mention that Google currently does not show the Arabic page in the 1st page in Google. Thank you in advance for your help!
Social Media | | JonsonSwartz0 -
Social Media Integration plugin switch
I am wondering what would happen if I switched my plugin for social media integration on my WordPress site. For instance, if I have been using Sociable for a long time and have accumulated +1's, likes, shares etc. and then I switch to Flare or Social Stickers, what will happen to all my counts? Thanks so much! I haven't been able to find any documentation on this.
Social Media | | gfiedel1 -
Does adding a twitter or facebook feed to a website help rankings in regards of providing fresh content?
I have been asked if this is a sufficient way to provide fresh content to a website, however I am unsure if Google considers this as "fresh content", and I can't seem to come across a clear answer. Any thoughts?
Social Media | | pderas0 -
Benefits of getting inbound links to your Facebook account to go through your domain?
Hi, I was browsing a magazine recently and came across an advert that had a text of: domain.com.au/facebook When you visit this address you are automatically redirected to their Facebook account. It got me thinking, is there any benefit to this? It's the first time I've seen it and I presume they get links from outside sources to their FB account to go to domain.com.au/facebook rather than facebook.com/sitename Thanks
Social Media | | bradkrussell1 -
Facebook Account Architectures (Pages, Groups, etc)
I'm looking for help with how to setup/manage a community on Facebook. Here is the scenario: You have a bike store owner. Out of the store he also organizes different biking training groups, for people who want to be able to meet certain personal goals. These groups like to interact with the other members inside their groups, but not across groups. Does the following architecture make sense? The business would have 1 Company Page. Then for for various different training groups, the company admin would create Facebook 'Groups' which allow for interaction amongst members that way. Does that make sense? Or is there a smarter way to do this? It seems like this isn't very unified, because there could be a bunch of different groups. Is there a way to set this up inside the business' page itself? Any other thoughts?
Social Media | | brianspatterson0 -
Widgets like Facebook Like and AddThis - Any Negative SEO?
I could go widget crazy with my website, there are so many cool buttons and linking this and likes and etc. There's one that is used a lot, called "Addthis" that adds a series of small icons to share a page via facebook, twitter, etc. The javascript looks innocent enough, but there's a link, and who knows what google makes of it. Then there are the dozen or so Facebook widgets - are they safe to use without negative SEO consequences? Does anyone know of any other pitfalls with using the numerous addons offered free to enhance your site? Thanks for any wisdom out there! Jean
Social Media | | JeanYates0