Find blog post idea
-
How do I find blog post ideas for my website blog when there are only very few questions people have.
I am a tour operator operator and the the keywords I target are Provence bike tour, Normandy bike tour , Tuscany bike tour and so on.
I am trying to to find blog ideas to create a topic cluster for those pillar pages.
Any advice on how to find blog ideas that could boost my pillar pages.
Thank you,
-
What questions do people have when they contact you? That's a content idea. What questions do people ask on Quora? Trip Advisor? bicycling forums? What FAQs do your competitors have? Take that FAQ content as an idea, then write a whole blog post (if there's enough content) and start to outrank them.
-
Given the fact that we are all trying to enhance the SEO of our sites, I'd probably take a different tact. I'd go ask those sites for a coupon to share with my Readers and then ask site would throw a link up about my bike tours on their site.
-
Good idea. Owners of those businesses might pay to have ads or an entire page on the site.
-
I suggest writing about unique buildings on the tour and your favorite bars and restaurants on the tour. You might even create a sample Pub Crawl tour that follows your bike route. Engage different readers who can become potential customers.
-
I agree being excited and interested about what you write is the ingredient to success.
Thank you for your multiple replies.
-
The articles will boost your stature as a bike tour provider. It will show visitors that you have expertise and are doing more than trying to sell them on a tour. They might visit your site more of often to consult this information.
If you do a great job on the articles they will attract links that will power your entire site. They will bring traffic that might like and link to your bike tour pages. And the visitors might help your revenue stream.
This type of content is a lot of work. I would not do it if you only intent to write a few of these articles. If you don't believe in it then doing a good job will be difficult. I am only telling you how I might build a strong site in the bike tour space. I have an interest in the topics of these articles, have benefited from the knowledge and I think that others might appreciate the information.
Being excited and interested in what you are writing is the main ingredient for being successful.
-
Thank you for your reply but my question is :
Will those articles you mention that I should write help boost my pillar pages ?
For example how can an article " hydration in hot vs cold weather" boost "Provence bike tour" or "Normandy bike tour" ?
It isn't related to any of those regions ?
Maybe there is something that I didn't get but I though that to boost pillar pages you need to write about something similar like.
Luxury hotels in Provence or Provencal drinks ?
Thank you,
-
The keywords I target are Provence bike tour, Normandy bike tour, Tuscany bike tour.
These are the best and most obvious keywords for the tours that you offer. However they are limited because they will only position your tours in front of people who are searching for the geographic areas that you serve.
If you write articles on general bike touring and long-distance cycling topics, they will be seen by a much larger audience. People looking for tours in parts of the world that you do not serve will read them, and if you impress them, you might successfully lure them into one of your tours.
I have done a lot of cycling and believe that articles about what to eat on the road, how much to drink, water vs prepared drinks, hydration in hot vs cold weather, types of clothing for hot weather, clothing for warm weather, bags, shoes and cleats, protective wear, what to carry in the bag, rapid flat repair, tools, glasses... I could go on and on.
These articles will be helpful for your clients, but if you can do a fantastic job with great descriptions and photos, you might compete for really big world wide traffic and expand your tours to an entirely new group of people. Perhaps you have done some of this, if not, I would write a few of these with the goal of building up a big tome of articles for global competition. These articles might also be a source of ad revenue with adsense (blocking your competitors) or affiliate sales.
I am almost tempted to start a bike site if I didn't have my foot on the throat of my long time competitors.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?
Content Development | | Wagada0 -
Knowledge base for seo, announcing new articles on blog (dupe content)
Hi all, Im thinking of creating a knowledge base with all many asked questions in my company. This could be a great Link-bait source but also nice ranking opportunities i think. But sometimes some new articles are so actual that i also want to blog them.
Content Development | | mdkay
Can i for example double post them (or post a big excerpt) on the blog and canonicalise it to the KB article?
Will links to the blog have equal value to KB links? And will this work?0 -
Best way to handle blogs for a customer with a chain business?
I have a new customer who owns three local gyms. Each one has its own unique url. I intend to do some blogging for him, and would like it to be effective for SEO. Obviously, publishing duplicate content is out, but writing tons of new posts each month is beyond our scope. Would you recommend having one separate blog (with its own url) that is linked from each of the 3 main sites, or would it be better to create a blog on each site and alternate publishing articles on each one, putting a unique intro and link to the main post on the other two?
Content Development | | ScottImageWorks0 -
How to best host a blog - standalone or on the site?
HI We are redesiging our site currently - at the moment we have a low key blog on the site which is pretty well hidden (to be changed with redesign) but is hosted as brand.com/blog name. I have been advised it might be a good idea on relaunch to have the blog as a standalone blog linking back to our main site but also having a graphic on the site that promotes the blog. The blog does not currently have the same name as the website so would work as a standalone site but I understand it would not have any seo benefits from the original site. I have seen on previous posts here that the best practise is domain.com/blog but wondered if anyone thought different? Hope someone can point me in the right direction. Thanks, Penny
Content Development | | Pday0 -
Is having two blogs bad?
I'm under the impression we should only have one blog, but the company I work for wants to have our original blogger site AND link it to a blog on our website. We're basically just duplicating content, which I know to be bad. Is there any benefit to using both? If not, (which I'm guessing there isn't) which one should we keep? Does google prefer we use blogger, instead of putting it on our company site? Do the links we get from blogger help for SEO more than just putting it on our site? Any advice would be appreciated. P.S. The Blogger account has been around longer, but it doesn't have substantial traffic. It gets about 200 pages vies a month, right now. However, the one on the website gets far less than that.
Content Development | | KempRugeLawGroup0 -
Blog and keyword advice
Hi, i am going to add a blog to my site to encourage more visitors as well as encourage google to visit the site more often but i am concerned on a couple of things. The blogs will be on weight loss hypnotherapy, anger management therapy and also gastric band hypnotherapy and i am concerned that by writing a number of articles on this topic that by using the keywords it will lower my rankings for the following keywords, gastric band hypnotherapy, anger management therapy, weight loss hypnotherapy. To help you understand more, i have three sections which are gastric band hypnotherapy, anger management therapy, weight loss hypnotherapy, which rank well with google and i am worried that if i write about these subjects in my blog that it will reduce my rankings. Should i reduce the number of times i use the word gastric band hypnotherapy in my new blog articles and say only say the word once or twice so google does not thing that is my main page on the subject. any help would be great.
Content Development | | ClaireH-1848860 -
Best Way to Manage Multiple Blogs
Good Morning... I have multiple blogs that all relate to the same industry and products... The blogs all have unique content, they do not have duplicate content... Is there a way to share the information or link from one to the other without being seen as someone trying to manipulate anything? The goal is to keep each blog updated frequently, but I can only write so much unique content... can i somehow share the content? Please provide any feedback or advice... Thanks
Content Development | | Prime850 -
Does it do any damage to post my blogs for marketing community websites on my own website too?
I'm blogging quite often for one of the biggest marketing community's in the Netherlands and I want to post these blogs on our own company's weblog too. Our own blog is meant for sharing professional know how and boosting our identity as professional web agency. But off course, we also benefit from it SEO wise. If I post these blogs on our own weblog, I have to add a link to the original article on the marketing community website. So, my question is: will that cause any damage for our own website?
Content Development | | ThijsLeydens0