Where to Place Quality Content in Order to Create Links?
-
Assuming we have retained a an award winning journalist to write articles/blog posts about our business. Assuming the content is useful and engaging. Where would be the best place to publish it to create high quality backlinks?
1. Our website blog
2. Social media sites like our LinkedIn or Facebook pages.
3. Sending completed articles to websites that might potentially have an interest in publishing them.
4. Publishing the articles on our website and then promoting them with Adwords and Facebook to demographics that would find them interesting and link to them.
5. Combination of publishing an article on our website and posting a related article on social media and linking it back to the original article on our website.
6. Place a custom written article of extremely high quality on affiliate website run by the HOTH or a competitor. But before publishing check the affiliate website on AHREFS and Link Research Tools to ensure that the metrics are not at all spammy (decent domain rating).Which of the above options (or combination of) would most likely result in backlinks of good quality? Assume the quality of the writing is excellent.
If pitching the content to other websites (#3) would work, how would we identify these websites?
Thanks,
Alan -
Do anything EGOL says... he is a local legend.
-
A lot of people think... "If I do this"... or..."If I do that"... then success will happen.
That just isn't true.
It is not "what" you do that matters. Instead, it is "how you do it" and "how well you do it."
For your project, doing the job well requires more than "excellent writing". You need valuable information, presented clearly, for a specific audience. For that you need a person who is first knowledgeable about a topic and then a person who is an excellent writer. Those might be one person or two persons or an entire committee.
Then the document that was created needs to be seen by the linkeratti. Linkeratti are people who will be excited enough about your document that they will link to it. The linkeratti might be might be visitors to your website and consumers of the information on your document. Or, they might be a different group of individuals. They might be people who curate helpful information about your industry, or people who who advocate for your potential clients, or publishers who have an audience of people who might appreciate your article and have ways of spreading the word about it.
Start by knowing where your links might come from and develop a plan of reaching those people. Then create an article that will resonate with them and that they will be excited about sharing. The article must then be on a website that these people will be excited about linking to, not on a sleepy website or a crappy little blog. The don't want to send their visitors to such places.
The ideal case is to have the links go straight to your website. If you want that to happen, then get started now to make your website a place that these people will be happy to recommend to their visitors, because they are not going to link there unless it is awesome.
So, make your website a 10x place that is full of excellent, valuable and helpful information that people interested in the products or services that you provide can find troves of information. When you have that, you will not need to try to engineer links. They will come to you, given by your own audience.
One article probably isn't going to be magical, because the linkeratti are not going to link to one kernel in a pile of crap. They will link to you when you have a website full of awesome resources. Build that and your worries are over. So, instead of spending a lot of money on articles that you are going to spread across the web like free popcorn. Plan the library of 10x resources that will make your website the place to go for your potential clients.
This isn't going to happen in a month or probably not even in a year or two. But you have been working on your website for a long time. If you think you are going to be in this business for a few years, get to work on making your website the information hub for your industry.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Link equity / Link Juice lost to a blocked URL in the same way that it is lost to nofollow link
Hi If there is a link on a page that goes to a URL that is blocked in robots txt - is the link juice lost in the same way as when you add nofollow to a link on a page. Any help would be most appreciated.
Intermediate & Advanced SEO | | Andrew-SEO0 -
Base href + relative link href for canonical link
I have a site that in the head section we specify a base href being the domain with a trailing slash and a canonical link href being the relative link to the domain. <base <="" span="">href="http://www.domain.com/" /> href="link-to-page.html" rel="canonical" /> I know that Google recommends using an absolute path as a canonical link but is specifying a base href with a relative canonical link the same thing or is it still seen as duplicate content?
Intermediate & Advanced SEO | | Nobody16116990439410 -
Where is the best place to put a sitemap for a site with local content?
I have a simple site that has cities as subdirectories (so URL is root/cityname). All of my content is localized for the city. My "root" page simply links to other cities. I very specifically want to rank for "topic" pages for each city and I'm trying to figure out where to put the sitemap so Google crawls everything most efficiently. I'm debating the following options, which one is better? Put the sitemap on the footer of "root" and link to all popular pages across cities. The advantage here is obviously that the links are one less click away from root. Put the sitemap on the footer of "city root" (e.g. root/cityname) and include all topics for that city. This is how Yelp does it. The advantage here is that the content is "localized" but the disadvantage is it's further away from the root. Put the sitemap on the footer of "city root" and include all topics across all cities. That way wherever Google comes into the site they'll be close to all topics I want to rank for. Thoughts? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
Google Places Listing Active In Two Seperate Google Places Accounts?
Hi is there any issues with having a google places listing in two seperate google places accounts. For example we have a client who cannot access their old google places account (ex-employee had their login details which they can't get) and want us to take control over the listing. If we click the "is this your listing" manage this page button - and claim the listing, will this transfer the listing to our control? Or will it create a duplicate? Are there any problems having the listing in different separate accounts. Is it a situation in which the last person who manages the listing takes control? And the listing automatically deactivates from the old account? Do all the images remain aswell? Thanks,
Intermediate & Advanced SEO | | MBASydney
Tom0 -
Is this link SEO-Friendly?
Hi Mozzers, Was wondering if someone could tell me if this link is SEO-friendly? class = "sl">name="sc" type="checkbox" value="1449"><a <span="">href</a> <a <span="">="</a>http://www.example.com/" onclick = "Javascript: return dosc(2);">src="imsd/coff.gif" id="cbsc2"/>Keyword It has some Javascript that makes the link work like a filter. Cheers, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Link Acquisition - link building
When using Site Explorer to find out my competiters links so I can do some link aquisition SEO do I look for the "inbound" links or or "linking domains"? Also, what filters should I choose? I want to make a spreadsheet as Rand suggested in his video and start to prioritize my link building.
Intermediate & Advanced SEO | | musicforkids0 -
Homepage Content
I have a website which perform very well for some keywords and much less for other keywords. I would like to try to optimize the keywords with less performance. Let's say our website offers 2 main services: KEYWORD A and KEYWORD Z. KEYWORD Z is a very important keyword for us in terms of revenue. KEYWORD A gives us position Nr 1 on our local Google and redirect properly the visitors to xxxxxx.com/keyword-a/keyword-a.php KEYWORD Z perform badly and gives us position Nr 7 on local Google search. 90% Google traffic is sent to xxxxxx.com/keyword-z/keyword-z.php and the other 10% is sent to the home page of the website. The Homepage is a "soup" of all the services our company offers, some are important (KEYWORD Z) and other much less important. In order to optimize the keyword KEYWORD Z we were thinking to make a permanent redirect for xxxxxx.com/keyword-z/keyword-z.php to xxxxxx.com and optimize the content of the Homepage to ONLY describe our KEYWORD Z. I am not sure if Google gives more importance in the content of the homepage or not. Of course links on the homepage to other pages like xxxxxx.com/keyword-a/keyword-a.php will still exists. The point for us is maybe to optimize better the homepage and give more importance to the KEYWORD Z. Does it make sense or not?
Intermediate & Advanced SEO | | netbuilder0 -
Link Request Email on Site`s Link Pages
Hello I have assembled a list of web-sites that have "Links" section that has a list of persons` favorite tools. Those pages have a link to my competitor. I know my tool is just as good if not better and want to request a link. I`m thinking of sending an email asking for a link and offering a small amount of money for it. Questions: A) How much should I offer? Should I offer anything at all B) Is there an email style that someone can suggest that has been tested and proven to work for this type of situtation?
Intermediate & Advanced SEO | | hellopotap0