Tracking PDF downloads from SERP clicks
-
For the longest time, our company policy has always been to put PDFs in a secure folder (hence they are not indexed and do not appear in search results). After evaluating this strategy, there has been clamor in recent months to allow Google to index our whitepapers.
My question: Once PDFs start appearing in search results, what is the best way to start tracking clicks due to these "downloads"?
-
To address the main question (sorry we got a bit off track) - you can set up virtual page-views which fire when links to these PDF URLs are clicked. In some browsers this will trigger a download, in other browsers (like Chrome, which contains a built-in PDF viewer) - unless the site has been coded a certain way, a download may not actually even occur. The PDF may simply open in a new tab, and render as a web page with a full URL
As such I prefer to use virtual page-views piped to Google Analytics when the links to these documents are clicked, to track their views / downloads (which under normal circumstances, you can't distinguish between those two view types). Even when a PDF is being viewed 'as' a page on your site in a new tab, remember that PDF documents don't support the GA tracking script (so views to those PDF URLs get 'lost' from GA). You need to use virtual page-views, to remedy that
-
You can find lots more discussion of pdf optimization here.
-
I forgot to address the tracking question... We used to get server logs and run them through WeblogExpert. You can set it up to track pdf impressions.
We don't do that any more because we turned off server logs because we felt it might take us out of GDPR compliance.
-
This has actually significantly changed my views on PDF optimisation. I didn't know that they held so much optimisation potential. I have always agreed with allowing them to index, but pushed to have them replaced with pages (which contain optional links / buttons to download the original PDF, for users who prefer that)
The sticking point is usually budget. Many clients can't afford the required redesign efforts, so it's good to know that PDFs actually hold (within their native format) some optimisation potential. Thank you EGOL
-
PDFs can pull in tons of traffic if they have high quality content. I agree with allowing Google to index them.
PDFs can be optimized by editing their properties. Editing the document title in properties has the optimization power of a <title>tag.</p> <p>It is probably worth the effort to look at the PDFs and plan how you can use them to drive traffic (through links) to relevant pages of your website. Then if the PDFs get links, some of that power will pass through to the rest of your site. Breadcrumbs in PDFs will weave them into your website architecture.</p> <p>You can also sell ad space in the PDFs or place your own ads in there. You can also place "buy buttons" in PDFs. </p> <p>There are lots of things that can be done with PDFs that most people have not thought of. </p></title>
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking links and duplicate content
Hi all, I have a bit of a conundrum for you all pertaining to a tracking link issue I have run into on a clients site. They currently have over duplicate content. Currently, they have over 15,000 pages being crawled (using Screaming Frog) but only 7,000+ are legitimate pages in the sense of they are not duplicates of themselves. The client is using Omniture instead of Google Analytics and using an advanced tracking system on their site for internal and external links (ictids and ectids) in the URL parameters. This is creating thousands of duplicated pages being crawled by Google (as seen on their Search Console and on Screaming Frog). They also are in the middle of moving over from http to https and have thousands of pages currently set up for both, again, creating a duplicate content issue. What I have suggested for the tracking links is setting up a URL parameter in Search Console for these tracking links. I've also suggested they canonical all tracking links to point to the clean page so the pages that have already been indexed point to the correct clean url. Does this seam like the appropriate strategy? Additionally, I've told them before they submit a new sitemap to Google, they need to switch their website over to https to avoid worsening their duplicate content issue. They have not submitted a sitemap to Google Search Console since March 2015. Thank you for any help you can offer!
Reporting & Analytics | | Rydch410 -
How to interpret search "clicks" in GA?
I am trying to make some sense of the data in the "Landing Pages" report under "Search Engine Optimization" in GA versus the data under the "Landing Pages" report in "Behavior | Site Content". For example, the SEO report says my page http://www.asiantraveltips.com/blog/bangkok-skytrain-bts-mrt-lines/ received 22,000 search impressions in the past 30 days and 900 "clicks" (12.42%). What are these "clicks" when the Content "Landing Pages" report says the same page only got 382 "sessions" in the same period??? What are these "clicks" if not clicks on the search results link that should be reflected in landing page sessions on the corresponding page?
Reporting & Analytics | | Gavin.Atkinson0 -
Click-to-call mobile event tracking
Hello! I want to track calls on mobile devices from a website. I was able to successfully set up an event with Google Analytics that tracks when a user clicks the phone # on the website, however, as you know, when someone clicks a phone # using iOS it prompts a display of the # and gives the users two options, Cancel or Call. My question: is there any way to track when the user clicks the 'Call' action? Thanks
Reporting & Analytics | | RangeMarketing0 -
How to better track subdomains in Google Analytics?
Hello Everybody! so I am setting up a website that will have several subdomains, based on the language of the site, for example: site.com; es.site.com; fr.site.com... How should I trace this is GA but having attention that I should be able to see visits as a whole and also if I want I should be able to see visits per subdomain, anything on specific I should do when creating the account? And after creating the account, how to separate that accordingly? 🙂 Thank you all!
Reporting & Analytics | | NelsonF0 -
Google Analytics: How to Track Blog Traffic that Enter the Purchase Funnel?
I've been trying to figure this out for awhile, but I have had no luck. The current ecommerce store that I work for is trying to find out how to track how many people coming in via the blog are converting/buying. The site lives on Magento and the blog is on wordpress and they both use the same Google Analytics code. Site URL: http://website.com/ Blog URL: http://website.com/blog Is there anyway to do this so you can see which landing pages are driving conversions? If not, Is it possible to set up Google Analytics to show conversions and revenue coming from people who enter through blog directory?
Reporting & Analytics | | Erik-M0 -
Improving Search Click through Rate
We are having a problem on our website with click through rates. We are getting between 100-150k impressions through search but we are only getting between 500-1000 clicks to the site. What strategies have you used in the past to help improve your click through rates? Thanks!
Reporting & Analytics | | pdangermond2 -
How to track clicks and "impressions" on a certain botton on my website.
I would like to track the amount of impressions on all pages in a "sub category" doman.com/subcategory/all-impressions-to-these-pages and clicks to a certain button for a contact form. I know that I can add snipets to my analytics code but I'm not sure how to and witch snipet to include. Is it possible?
Reporting & Analytics | | SuperlativB0 -
What's the best way to track moble traffic / sales from a subdomain in Google Analytics?
Hello, I've been trying to figure out the best way to track traffic and sales for a subdomain mobile site and would appreciate any feedback or guidance. I've set up an advanced segment but have found that I'm not able to source traffic since the segments get disabled when trying to view top content pages. I've also setup an additional sub-profile under the main domain profile in google analytics and have set up an advanced filter using the following guildelines http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html In the Profile Settings page, click the Add Filter link. Choose Add New Filter and provide the filter a name. Choose Custom Filter and select Advanced on the Filter type settings. Under Advanced settings: FieldA should be set to Hostname FieldB should be set to Request URI Set the values for both Field A and Field B to (.*), which is an expression that captures all characters. Set the Output To --> Constructor option to Request URI and provide $A1$B1 as the value for that choice. I'm unsure if I've set up the profile / filter correctly, the traffic stats are different than the segment. The mobile profile is also tracking all ecommerce transactions instead of just mobile. Here's the code I have in place. we're using the Traditional code Thanks, Jamie
Reporting & Analytics | | marketing_zoovy.com0