If a the site doesn't have a true folder structure, does having subdirectories really help with hierarchy and passage of equity?
-
If a website doesn't have a true folder structure, how much does have the page path structured like
/shoes/rain-boots/ actually help establish hierarchy and flow of equity?
Since /rain-boots/ doesn't actually live in the /shoes/ folder?Will you simply have to use internal linking to get the same effect for the search engine?
-
Yes. Link equity or PageRank is passed from page to page via the crawlable links on your site.
-
Thank you for your reply! That makes sense.
Is this true of equity as well?
-
It's all about the linking structure anyway. Google doesn't actually know that /rain-boots/ doesn't actually live in the /shoes/folder. It's bots don't get inside your CMS to see where every page resides. It just crawls your pages through the links within your site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why isn't the rel=canonical tag working?
My client and I have a problem: An ecommerce store with around 20 000 products has nearly 1 000 000 pages indexed (according to Search Console). I frequently get notified by messages saying “High number of URLs found” in search console. It lists a lot of sample urls with filter and parameters that are indexed by google, for example: https://www.gsport.no/barn-junior/tilbehor/hansker-votter/junior?stoerrelse-324=10-11-aar+10-aar+6-aar+12-aar+4-5-aar+8-9-aar&egenskaper-368=vindtett+vanntett&type-365=hansker&bruksomraade-367=fritid+alpint&dir=asc&order=name If you check the source code, there’s a canonical tag telling the crawler to ignore (..or technically commanding it to regard this exact page as another version of the page without all the parameters) everything after the “?” Does this url showing up in the Search Console message mean that this canonical isn’t working properly? If so: what’s wrong with it? Regards,
Intermediate & Advanced SEO | | Inevo
Sigurd0 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
Open Site Explorer - Spam analysis: need help with inbound links... from my site!
hallo, reading my spam analysis report from open explorer, I found somenthing I don't understand (please see attached image): The long list of links inside the red rectangle are inbound links with a spam score of 5 coming from my same site. How is that possible? Should I remove those links? Also , I see that many of those links are links present in the top navigation bar (about page, home page, service description etc.) or in the sidebar section of the website (categories, recent posts, recent comments). Should I treat them differently? Thank you for your time.
Intermediate & Advanced SEO | | micvitale0 -
What Happens If a Hreflang Sitemap Doesn't Include Every Language for Missing Translated Pages?
As we are building a hreflang sitemap for a client, we are correctly implementing the tag across 5 different languages including English. However, the News and Events section was never translated into any of the other four languages. There are also a few pages that were translated into some but not all of the 4 languages. Is it good practice to still list out the individual non-translated pages like on a regular sitemap without a hreflang tag? Should the hreflang sitemap include the hreflang tag with pages that are missing a few language translations (when one or two language translations may be missing)? We are uncertain if this inconsistency would create a problem and we would like some feedback before pushing the hreflang sitemap live.
Intermediate & Advanced SEO | | kchandler0 -
Site Search Results in Index -- Help
Hi, I made a mistake on my site, long story short, I have a bunch of search results page in the Google index. (I made a navigation page full of common search terms, and made internal links to a respective search results page for each common search term.) Google crawled the site, saw the links and now those search results pages are indexed. I made versions of the indexed search results pages into proper category pages with good URLs and am ready to go live/ replace the pages and links. But, I am a little unsure how to do it /what the effects can be: Will there be duplicate content issues if I just replace the bad, search results links/URLs with the good, category page links/URLs on the navi. page? (is a short term risk worth it?) Should I get the search results pages de-indexed first and then relaunch the navi. page with the correct category URLs? Should I do a robots.txt disallow directive for search results? Should I use Google's URL removal tool to remove those indexed search results pages for a quick fix, or will this cause more harm than good? Time is not the biggest issue, I want to do it right, because those indexed search results pages do attract traffic and the navi. page has been great for usability. Any suggestions would be great. I have been reading a ton on this topic, but maybe someone can give me more specific advice. Thanks in advance, hopefully this all makes sense.
Intermediate & Advanced SEO | | IOSC1 -
301 doesn't redirect a page that ends in %20, and others being appended with ?q=
I have a product page that ends /product-name**%20** that I'm trying to redirect in this way: Redirect 301 /products/product-name%20 http://www.site.com/products/product-name And it doesn't redirect at all. The others, those with %20, are being redirected to a url hybrid of old and new: http://www.site.com/products/product-name**?q=old-url** I'm using Drupal CMS, and it may be creating rules that counter my entries.
Intermediate & Advanced SEO | | Brocberry0 -
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing. Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing under same keywords " parts washers" Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
Intermediate & Advanced SEO | | mhart0 -
Any ideas for capturing keywords that your client rejects because they aren't politically correct?
Here's the scenario: you need to capture a search phrase that is very widely used in common search, but the term is considered antiquated, overly vernacular, insensitive or outright offensive within the client's industry. In this case, searchers overwhelmingly look for "nursing homes," but the term has too many negative connotations to the client's customers, so they won't use it on-page. Some obvious thoughts are to build IBLs or write an op-ed/blog series about why the term is offensive. Any other ideas?
Intermediate & Advanced SEO | | Jeremy_FP1