Back link plan discussion
-
When you have a lot of keywords that you rank for say something like 15,000 or more.
How do you develop a good back link plan?
I was thinking to first look at the highest volume keywords we already rank for but aren't in the top 1-3 spots. To focus on those few words trying to obtain more high quality back links. But I'm not sure if this is the best plan .
What would you do?
What are some good consistent back link plans you can use to work on a keyword or lots of keywords?
Thanks for the discussion,
Chris
-
Appreciate the answer.
That was sort of my game plan to pick out our top 4 keywords that we aren't ranked on Google spots 1-3 but would bring us back the most volume of traffic. I do have four keywords like this that we are are either at the bottom of page 1 or on page 2 & if we obtained a better rank could bring back 11,500 to 30,000 per-keyword.
I just didn't want to focus on only 4 keywords by trying to get anchored text links or high quality links by manually reaching out to sites for only those four keywords if there was another plan to distribute more juice to a wider variety of words.
But you are correct that is the issue with coming up with a plan, that we have so many keywords some that bring back little traffic some that bring back a lot and how do we focus on the many or should we just focus on the four for now and then focus on a new set once a goal is accomplished.
-
Hi Chris,
I'm not sure I fully understand your question:
"The question now is, How with so many ranking keywords do you come up with a solid back link plan."
Do you mean how many keywords you can target with link building?
If so, that's not really the way to think about it because most high-quality link building won't use your keywords as anchor text and may not link directly to your commercial landing pages. The approach should be on getting links into the domain which are high quality which 1) help the domain as a whole and 2) can be filtered to your key pages via good site architecture.
Going back to your first question, if you are going to focus on link building, then you do need to prioritise and focus on key landing pages first. But you have two options for this:
-
Try to get links directly to those pages - this is hard unless those pages are link worthy in some way or you're prepared to pay for links to those pages which I wouldn't advise.
-
Try to get links to your domain/content and then use internal linking to filter link equity to your key pages.
Link building with a focus on improving 15,000+ keywords individually isn't going to happen and probably why you're struggling with this a bit. Focusing on a few at a time by doing the things above or trying to improve the domain as a whole is going to be more helpful I think.
Cheers.
Paddy
-
-
The company is in an odd industry, real estate. So our user base is posting out content in a sense which drives traffic. We don't have many "articles" or "content blogs" ranking for big keywords.
If you'd like to do a review just use MOZ Domain Tool we are www.nystatemls.com
-
Our website is well out of the "early stages" we are ranked for nearly 17,500 keywords bringing in about 200,000 unique visitors a month and 1 million page views. Most of this happened naturally without any focus on Search Engine Optimization.
The question now is, How with so many ranking keywords do you come up with a solid back link plan. I am looking for something consistent, that a team could start doing every week to capitalize on the keywords we are ranked for that have huge traffic potential that are near the top but not in place yet.
Just sounds sort of crazy that the best option is to manually reach out to high PR sites to see if we can get a back link to either our ROOT or an Anchored Text.
Any ideas?
-
"Ultimately, you should be trying to come up with ways to make your website naturally link worthy so that you end up getting links which you didn't ask for."
Paddy is absolutely right.
You say that you have rakings for 15,000 keywords. Let's say that is done by 500 articles. If your content is superb enough for each of those 500 articles that the pull in just one natural link per year for each. That is a nice number of links.
If you spend the next year improving that content enough that each article pulls 2 links per year, that is almost like having a full time person doing link building.
-
Hi Chris,
Link building can be very manual, particularly in the early days of a website and when you're trying to get going. Ultimately, you should be trying to come up with ways to make your website naturally link worthy so that you end up getting links which you didn't ask for.
This can come a few ways:
- Your product or service being genuinely useful to your target audience or within your industry so that people recommend it/reference it etc
- Creating content which genuinely answers questions and solves problems for your target audience
- Creating content which has some kind of an angle which encourages top tier sites or bloggers to links to it such as informative guides or statistics/data related to your industry
You may find it hard to get links to lots of your product or sales pages unless they are link worthy in themselves. So also try to focus on getting links to your content and then distributing the link equity from these pages to your key pages.
I hope that helps!
Paddy
-
But is the real plan to get back links to reach out to these high powered domains? That seems very manual and time consuming. I understand some may need to be done like this but how do you outsource or come up with a real plan to get back links each day or week from good sources without using spam methods.
-
Let's consider two goals...
First: Try to improve rankings where a modicum ranking improvement in position will best move the needle of your business. Very often these are pages on your site that rank at #4, #5, #6, or so for money keywords at the present time. Getting a ranking boost there will result in a major improvement in your revenue. Improving the content on that page and making other improvements that might facilitate conversions can make big paybacks.
Second: Often, people try to improve the rankings of sales pages, but, it is often easier to improve the rankings of article pages - especially if they are fantastic. So, I would suggest, after picking some pages for your first goal, write comprehensive articles that thoroughly explain that topic. These articles might attract links, they might be better targets when asking for links, these pages might rank better than your sales page. You will link them to your product pages and make every visitor to the article page know that you have the items for sale.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does using non-https links (not pages) impact or penalise the website rankings?
Hi community, We have couple of pages where we we have given non-https (http) hyperlinks by mistake. They will redirect to http links anyway. Does using these http links on page hurt any rankings? Thansk
Algorithm Updates | | vtmoz0 -
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
Links hovering at the bottom of a search result
Hey folks, Curious has to the how and why there are links at the bottom of this search query for "Justin Bieber Networth" for other celebrities, completely unrelated i.e. "harry styles, taylor swift" etc. http://imgur.com/DNXuyRW (also attached) Is this an SEO tool? How did they embed this into a search query? Thanks! Screen Shot 2015-06-08 at 12.04.43 PM DNXuyRW
Algorithm Updates | | Anti-Alex0 -
Do links from unrelated sites dilute your rankings for your key phrases?
do links from unrelated sites dilute your rankings for your key phrases? i've always heard don't get links from unrelated sites but if that mattered, then how would sites with totally diverse pages such as newspaper sites, sears, and other catalogue sites rank for these diverse subjects on their site? How does Facebook rank when it gets 100,000 links a day from sites that have nothing to do with a social media site? I'd love to hear everyone's opinion on this. Also, Do links from unrelated sites give less push than related links? Take care,
Algorithm Updates | | Ron10
Ron0 -
Are press releases a form of paid links? Matt Cutts on paid links
According to Matt Cutts latest video about paid links everything that allows Page Rank to pass through is considered paid link and is against Google's rules. I think this is geared more towards directories but aren't 90% of press releases just another form of paid links? You pay to game the system, to manipulate the search engines. He goes on to say that if you "nofollow" the link there will be no penalty. It will be interesting to see how much their revenues will decrease if all press release websites & article distribution networks will have to nofollow their outbound links. He makes it very clear that paid ads are different because they do not manipulate search engines in any way. What do you guys think?
Algorithm Updates | | echo10 -
Let's talk about link networks
With the recent deindexing of blog/link networks, I was hoping to get the Q&A's take on what defines a link network. Are all link building services using link networks? Would you consider something like: submitedge.com thehoth.com To use link networks? They generate links for you, but most of the time they will do it with "decent" content, on sites like Wordpress, Blogger, Squidoo and other similar sites. I don't think that most of their link sources are owned internally, but I could be wrong. Some of them use profile links to send links to their articles, which is garbage. Would you suggest staying away from services like this all together? I'd say that 90% of the services offered on submitedge might be junk, but a few look useful. I've seen a few people at my company have success with them, but fully understand that it could be short term, and potentially inevitable that those links get deindexed. I'd like to potentially find a good link building service that could bridge the gaps between when I have time to write content and do link building, as I know the engines like to see a steady stream of both. Any thoughts? Any other services you guys have used with some success? I am not looking for sites like fiverr or anything quick/cheap. I'd be willing to spend the appropriate money occasionally when I think I could use a few extra links, but don't think I need a regular link builder (as that's something I like to do). I also don't want to go the route of outright buying links from other websites. Cheers, Vinnie
Algorithm Updates | | vforvinnie2 -
Redirected old domain to new, how long before seeing the external links under the new domain?
Before contracting SEO services, my client decided to change his established root domain to one more customer-friendly. Since he had no expertise on board, no redirects were set up until 6 months later. I ran stats right before the old domain was redirected and have a report showing that he had roughly 750 external links from 300 root domains. We redirected the old domain to the new domain in mid Jan 2012. Those external links are still not showing in Open Site Explorer for the new domain. I've tested it a dozen times, and the old domain definitely points to the new domain. How long should it take before the new domain picks up those external links? Should I do anything else to help the process along?
Algorithm Updates | | smsinc0