How do I optimize my online directory website?
-
I am starting a directory website. The biggest issue that I am having is trying to figure out which keywords to use and how to optimize for them.
I am using Wordpress and we have overall category pages, such as Hair & Beauty. And then we have filters for users to reach subcategories such as, Skincare.
My problem is that these subcategories are not actual pages, when the filter is used it just returns businesses within that category that have been marked to show for that filter. The URL doesn't change or it doesn't take you to a new page.
So, I am trying to determine how do I optimize for my subcategory keywords if these aren't technically pages?
-
I'm not sure, but wordpress from a technical standpoint, is not what you really want. It's slow. It comes with too much of plugins in order to get something running right. It needs a beefy server in order to keep that TTFB low, and you gotta find a way to deal with alot of noise in relation of traffic since wordpress (and the more populair yours is) is getting attacked on 24 hours basis pretty much.
A plugin now could be leak, and your website could be sensitive to hacks, which means malware could be server, hidden backlinks could be planted on your domain pointing to vague sites, lets say if you have a payment processor running there malware could be injected to fetch credit card details and so on. No wordpress is'nt on my favorites list really.
-
Hi Jeroen, thanks for your advice! Do you have any recommendations on the best platforms to build directories?
-
If i'm correct these are category's, and you can actually put content per category inside of wordpress. But building a directory website with wordpress in the first place is not a recommendation. it's awefully slow, it eats resources whenever you start to have some to serious traffic, and overall it takes alot of work to 'optimize' it apart from the one-click plugins.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing Webpages for Keywords- Using Text Links to Distribute Internal Page Rank
My Manhattan based commercial real estate firm hired an SEO firm. The company conducted a content audit, created a keyword matrix and suggested optimizing 51 pages for specific keywords. A specific price per page was quoted, which I understand and accept. I was under thought that setting up internal text links to redistribute page rank and thereby improve ranking for competitive terms was included in the price. But this task was not included in their quote. I really want to avoid getting nickeled and dimed to death. Should this cost be included, or legitimately is setting up the internal link structure something that is an additional expense? If this task is legitimately an extra, how labor intensive is it? A lit bit of extra time when re-writing pages or a completely different task that would be quite time consuming? Also, I believe the flow of page rank within a site can have a big effect on ranking, so setting up internal links is critical. Are these assumptions correct? For some background, www.nyc-officespace-leader.com gets 4,500 organic visits per month. Google Page Rank is 2 and the site was hit by Panda in 2012 but has partially recovered. I would really appreciate some insight from the MOZ community. I do not want to pay too much or too little for these services. THANKS, Alan
Keyword Research | | Kingalan10 -
Using local monthly searches for generating website keywords
Hi Guys,Im researching keywords to add to our new website with google key words. At this stage we are not using any paid searches or any PPC and are solely looking to be optimized for organic searches. With this in mind should I focus on populating out site with words that rank high under the column " local monthly searches' and not worry about the words that rank high under CPC and the Competition columns? .
Keyword Research | | dawsonski0 -
Press Release Title Optimization
I'm getting ready to distribute a press release on PRWeb and had a question regarding the proper way to optimize the headline. Should I use our targeted keywords or our brand in the headline? We don't have a really strong brand, we are not a very well know company throughout the business world. The choices would read like this: "Maker of Blue Widgets Receives Pretigous [big company name] Award" or "[Brand Name] Receives Prestigious [big company name] Award" Any thoughts? Thanks -Brandon
Keyword Research | | TRICORSystems0 -
Do you avoid the use of stop words in your keyword optimization?
For example, for the keyword phrase 'the history of the united states,' how would you determine whether or not to include 'the' or 'of' in the title, description, and URL? Do you tend to use stop words or not in your keyword optimization? Why or why not?
Keyword Research | | nicole.healthline0 -
Optimizing for two nearly identical keywords.
Hi Mozzers, So in one of my campaigns I'm trying to optimize for "Personal Trainer Minneapolis" and "Minneapolis Personal Trainer". Would the best tactic be: Develop and optimize two pages. One for each of these similar keywords. (Clearly not the best UX). or Try to optimize a single page for both. Thanks for your thoughts!
Keyword Research | | JesseCWalker0 -
On-page Keyword Optimization
So I have created a page for the term "denver buick" but the next largest search term is for "buick denver." Should I create another page focusing on this keyword, or optimize one page for both? It's hard to come up with unique content since they are the basically the same term. But most importantly, if I make this new page, how do I incorporate it into the site architecture? Thanks!
Keyword Research | | kylesuss0 -
How do I figure out which keyword to optimize for?
What's up guys! We run a site for tennis players and courts in the whole country - http://www.tennisround.com/. People use the site to find a tennis partner at their skill level and send each other invites to set up matches, it's also used to find local tennis courts. The question is - Which keyword(s) should we optimize the site for and how? Cheers, Alex 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0
Keyword Research | | tennisround0 -
Optimizing two site pages for the same keyword phrase
If a keyword works really well for two pages on your site, is it OK to optimize both pages for that keyword? Is it possible that Google will rank both pages? For example, one of the companies I've worked with is a software developer. They want to use the keyword phrase “simple project management software” for both the home page http://www.wennsoft.com/ and for the product page http://www.wennsoft.com/en/Solutions/By-Products/projectmanagement.aspx. (I’ve got other alternatives that I can use, but optimizing both pages for the same keyword would be the path of least resistance).
Keyword Research | | EricVallee340