How can I project changes to Page Authority?
-
Lets say I have a PA 50 website, and I just got a PA 60 link from another site. Is there any way to project, mathematically, what that new link will do to my page's authority?
Would the formula look something like this?
New PA = Current Page PA + ((New Link PA*dampening factor)/Total number of links on new page)
In the absence of a mathematical model to predict shifts in PA, how can you be confident that a specific action will help you progress towards an authority objective?
-
A couple notes:
- Page Authority measures the authority of specific webpages, not websites. The authority of a website is measured by Domain Authority.
- SEOmoz's authority metrics are not the same metrics Google uses, so don't place too much emphasis on your SEOmoz authority metrics. They are useful, but far from infallible.
- You can never be 100% certain how any specific action is contributing to your site's authority. The closer your links adhere to best practices and Google's "wish list", though, the closer to 100% confident you can be.
The answer to your question, unfortunately, is no. Page and Domain Authority metrics are based on dozens of specific metrics. Additionally, they aren't simple mathmatical metrics. They use "a machine learning model to predicatively find an algorithm that best correlates with rankings across thousands of search results that we predict against."
So you would need to predict how dozens of individual metrics would change, as well as how the algorithm itself will change at the next update.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I can see competitors ranking for certain long-tail keywords but cannot find them on web pages. What am I missing?
Hi there. I'm pretty new to SEO and I've been doing a fair bit of training but there is one aspect I have yet to grasp. When I carry out keyword research, I get all these results and I understand the metrics. What I'm not getting is, when a competitor is ranking highly for say "where can I buy fresh turkeys", I assume that that phrase must appear somewhere on the page, but it doesn't. I realise I'm just not thinking about this in the right way. Can anyone offer clarification, please? Kind regards, Bruce
Competitive Research | | BruceBarbour0 -
History of Page or Domain Authority...how?
Hi everyone, is there a way (tools) to see the "history" of any given website in terms of Page or Domain Authority? Like if I went to Alexa and typed in www.angieslist.com it tells me the site ranks #**2,691 **Globally and #670 in the USA. But, is there a way to see how the rank has gone up over time, or where it was a year, two or more ago? Thanks
Competitive Research | | co.mc0 -
How can Floost outrank us?
I did a search for "Bella Thorne Jimmy Choo Maylen" and the first result that comes up is "http://floost.com/yournextshoes-post-bella-thorne-in-jimmy-choo-maylen-booties-hot-or-not-2680653". Basically they just have our site in some sort of frame, and I can't even see our site among the other search results. How do they manage to outrank us? I never submitted our site to Floost, but normally I don't think they should hurt our SEO as it's just a content aggregator. What do you think? aO6bBSU
Competitive Research | | Jantaro0 -
My (properly optimised) webpage outscores page#1 ranked competitors on page/domain authority ... but I'm only on page#2\. Huh?
I'm puzzled. I've optimised a particular page for a particular search term, and the SEOMoz tool gives me an A for on-page optimisation. So no problem there. I can understand why my webpage/site is being outranked by pages from (for example) the Guardian and Oxford University, but there are several sites that Google is ranking on page #1 though their page and domain scores are well below ours. Specifically: my page/domain authority scores are 46/52, compared with 22/46 for the competitor that Google is ranking #5 - yet we only rank a lowly #12. And it's not as though the particular page in question isn't an obvious and appropriate part of our site. We work with new writers and the page in question offers a selection of creative writing courses. It's not like we're a writing-related site that suddenly has a page advertising fake rolexes. It's not a timing issue either, as most of our links have been in place for a couple of years at least. So I'm puzzled. And concerned. This page of ours was a reliable revenue generator for us and it's dying out there on the page#2 wilderness. If anyone can help, I'd be massively grateful. I don't know if this is helpful, but the page in question is http://www.writersworkshop.co.uk/Creative-Writing-Courses.html and the search term is ... well, heck, you take a wild guess. We're a British firm, so the only search engine that really matters to us is google.co.uk
Competitive Research | | harrybingham0 -
Domain Authority
Why do I have low domain authority and what steps can I take to improve it?
Competitive Research | | cbeuoy0 -
How much time takes Google to Index a page in the search?
Hello all, I have created a page and published it 2 days ago and it does not appear in the Google Search.How much time can usually/on average take to index a page by Google in order to appear in the search results of a web search? I have check the Google Webmaster tools and neither no urls have been reported to be blocked nor the content should be blocked. Thank you very much, Best regards, Antonio
Competitive Research | | aalcocer20030 -
Can i see the keywords my competitors are optimizing seo for?
Ideally, I would get a list of the keywords my competitors are targeting.
Competitive Research | | sajalsahay0 -
How is this page ranking so high?
I have been using OSE, and I have come across a few sites that rank within the top 5 for VERY competitive keywords and seem to have NO inbound links to the page. Am I overlooking something? For example, Keyword: floor lamps Page: www.lampsplus.com/products/floor-lamps/
Competitive Research | | inhouseseo0