Filter Content By State Selection and SEO Consideratoins
-
I have an insurance client that is represented in three states. They need to present different information to users by state identification. They prefer to have one page with all the information and then present the information relevant to the state by the users selection from a pop up window. Spiders will be able to index all the content. Users will only see the content based on their selection.
So, I wanted to ask the Moz community what SEO implication could this have? The information available on the web is very thin with this situation so really appreciate any guidance that can be given...thanks,
-
@liamis
As a rule of thumb, it is better to have one strong page, instead of 3 similar pages that can be treated by Google as duplicates. So, it seems that you're making the right decision. Regarding popup - really depends on this popup implementation.In general, Google dislikes popups, especially if they are leading into a new window. Also, consider is the behavior of this popup on mobile: it may result in weaker CLS score and failed Core Web Vitals, which will affect the rankings. And even worse, you probably will have two popups - one for cookie consent and the second - for state-relevant information.
My advice - try to avoid popups, and find another way to display the state-specific information. There are probably many options: use a GET parameter ?state=xx and/or use geotargeting, and then mark this parameter as "specifies page content" in Google Search Console. Or use a drop down menu on the top to display state-related info. Or even use three different URLs and specify one of them as canonical, so that Google will not treat these pages as duplicates.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Keyword Research for SWISS company
lets say I am currently doing research for Health: Therapeutic massages - alternative medicine but the research has to be conducted in German as it is for a Swiss website. I am currently filling in the matrix as provided by Moz Essentials course, would it be better to first research these semantic/funnel tops in english and then translate into german and finding keywords (+ creating the keyword lists) based upon the GERMAN language? What would anyone recommend?
Keyword Explorer | | margitdanila1230 -
English pages given preference over local language
We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank. I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language. An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".
Local SEO | | Billywig0 -
Low Metrics - High Rank
I've recently been confused by a marketplace that appears to have significant traction (500K) despite having a very low DR (46). Has anyone experienced something similar and been able to attribute this?
SEO Tactics | | MarketGrowth0 -
What to do when unique content is out of the question?
SEO companies/people are always stating that unique, quality content is one of the best things for SEO... But what happens when you can't do that? I've got a movie trailer blog and of late a lot of movie agencies are now asking us to use the text description they give us along with the movie trailer. This means that some pages are going to have NO unique content. What do you do in a situation like this?
Intermediate & Advanced SEO | | RichardTaylor0 -
What are the bing only SEO tactics?
Recently we realised that our client's SERPs were almost always lower on Bing.com and Bing (canada) when comparing with Google.com and Google.ca We want to know if there's different ranking or blocking factors for Bing and if someone had similar expriences. It would also be appreciated if you have releavent and trusted information on this topic, from blog posts, forums, etc. What are your thoughts on this?
Intermediate & Advanced SEO | | RichardPicard0 -
Do interstitials hurt SEO?
If you go to www.homeportfolio.com and click on one of the links in the footer. you'll notice you are presented with an interstitial. Can you tell me if that hurts our SEO and if we lose any link juice or suffer in any other way as a result of this linking method? my main concern is whether having anchor text that says "bathroom ideas" that goes to an interstitial that doesn't mention bathroom ideas is non-relevant... even if it refreshes 12 seconds to a page that is.
Intermediate & Advanced SEO | | KaplanSEM0 -
Does capitalization matter for SEO?
Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
Intermediate & Advanced SEO | | scanlin1