Should we remove a keyword from the base URL?
-
We have a client that we are rebuilding their website and they are thinking about dropping one word from the current base URL. That particular word is one of the keywords we are trying to rank for. Do you think that because one of our keywords is in the current domain name that it would be a mistake to change it to just the brand name without the extra keyword added on?
-
@liamfoster do you try to send some backlinks with the "right" keyword?
-
I have the same question although I have already removed the keyword from the home page as I already have a dedicated page for that keyword. The home page has a keyword it needs to target and as soon as I removed the other keyword, the targeted keyword for the home page improved.
However, the removed I removed which as I said has a page for it isn't ranking at all. The home page is still ranking for it but it's now on the 2nd and dropping really slowly.
The website had a redesign and I wanted to move some keywords around because the ranking wasn't great and thought we could start targeting the keywords for the right URLs.
Google still thinks that the home page is related to the keyword I removed. How long for google to see a content change on the home page and start ranking for the right URLs for the right keywords?
-
@grayloon said in Should we remove a keyword from the base URL?:
We have a client that we are rebuilding their website and they are thinking about dropping one word from the current base URL. That particular word is one of the keywords we are trying to rank for. Do you think that because one of our keywords is in the current domain name that it would be a mistake to change it to just the brand name without the extra keyword added on?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Only my homepage ranks for my keywords, should I delete my other pages?
I am an independent artist and all of my business inquiries come through my website (www.ChrisCarlsonArt.com). Over the last 6 months I have been trying to get pages other than my homepage to rank for my keywords, but I haven't made any progress. I worry that I am cannibalizing my keywords since my pages all have similar information. Should I just delete my other pages and focus on ranking my homepage? Also, if I delete my other pages will that have a negative impact on my rankings?
SEO Tactics | | PunchyMcSkeletor0 -
URL with .html or not
Hello,
SEO Tactics | | Sert_Sibiu
I have an online shop for printer consumables
Categories url's are like that https://www.sertit.ro/consumabile-imprimante.html
And products https://www.sertit.ro/cartuse-toner/xerox/cartus-toner-xerox-phaser-3020-workcentre-3025-1500-pagini.html
Is better to have .html or not?0 -
Is it Ok to have multiple domains (separate website different content) rank for similar keywords?
Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...
SEO Tactics | | fourwhitesocks0 -
Ok to have multiple domains w/ seperate websites rank for similar keywords?
Is it Ok to have multiple domains (separate website different content) rank for similar keywords? Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences
SEO Tactics | | fourwhitesocks
with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site, will we have duplicate content issues? ** If this is not the right place to ask this then where should I be asking?
Thank you!0 -
Multiple URLs from One Domain on Page 1
Is it possible (and if it is possible, how difficult is it) to get multiple URLs from the same domain name to be indexed on the first page of Google for the same keyword or phrase? Assuming each URL has significantly different content of course... Context: A large real estate brand has 6 franchise offices in the same city. Each office has its own listing/landing page on the parent brand website. Each franchise owner wants their page on the website to rank for the term 'Christchurch real estate'. The homepage of the parent brand website currently ranks on the first page of Google for this search term, but none of the franchisee pages do. So my question is: with the right unique content on each franchisee page, supported by quality backlinks to each of the different offices, is it possible to get multiple franchisees listed on the first page of Google given that ultimately the 6 URLs are all attached to the same domain name? (And, if so, do you have any hot tips you can share to assist me on this uphill battle?)
SEO Tactics | | BeKonstructive0 -
Unsolved Can I get Moz keywords via API?
Hi, my boss is asking if you "have any API for keyword research -- e.g., as soon as a user creates a card title in [our application], we can auto-recommend keywords from Moz within [the application]. I shared a link with him to your Links API page, but he says he doesn't think that API does the above. Can you help? Thank you, Renae
API | | CarolinaRen0 -
Unsolved How to find keywords your competitors rank for but you don't?
Hi, I'm just digging through Moz pro at the moment, and really like the true competitor feature, but would like to be able to see the keywords our competitors rank for and we don't, rather than just the overlapping ones. Is this possible at all? Thanks
Moz Pro | | pm-mbc
Paul0 -
How can I make a list of all URLs indexed by Google?
I have a large site with over 6000 pages indexed but only 600 actual pages and need to clean up with 301 redirects. Haven't had this need since Google stopped displaying the url's in the results.
SEO Tactics | | aplusnetsolutions0