How to identify rising keywords in analytics?
-
Hi Guys
I just spotted in the Google Analytics > Traffic Sources > Search Engine Optimisation > Queries section a keyword that on the 27th Feb went from generating 35 impressions per day to 2000 impressions per day.
This was down to people searching for a newly launched product.
Does anyone know how I can identify any increases like this easily? I only came across this by accident, and I am 1 month behind the times. It would have been ideal to pick this up closer to the time so I could capitalise and write some great content on the topic.
Thanks
Paul
-
I totally dorked up the cells in step 9 - I fixed that in my answer above.
As far as the Step 10 - 11 thing, I don't think I did. I think you skipped the second half of step 10. Here's my original text, with bold.
- Highlight the cells from H1 to H12. Grab the black square in the bottom right of the border box. Drag this selection down all the way to H2000. **Copy all your cells from A1 to H2000 and paste values to remove any formulas. We want just text now. **
---------------------
Instead of copying and paste values for Column H, I just said do the whole thing. At this point you only want text so it makes sense. I was going to edit but I think the correct step is already in there.
-
I'm glad you liked the answer. Sometimes it's difficult to take the time to write up a long answer like that but once in awhile it just happens and comes out. I had a feeling others may like being able to mess with that sort of data so why not, right?
I'll write it up soon - I think I may do a bit on "playing with your food data in Excel."
I'm going to go make a few edits to my post so it has all the right steps. Thanks! I see that I messed up my Bs and Hs. After awhile I think I lost track of typing up each step and tried to recreate in my head what I had done. lol
-
Excellent, did it, got data, very happy.
Just incase anyone else comes across this there is 1 correction to the above, and 1 missing step:
- To match keywords to their change line, follow this specifically. In H4, type =B1 This should now say your keyword. Manually type in a few of these, so go to B8 and insert the formula =B5, then do the same with B12. The formula is =B9. You should see three keywords in Column H.
should be
- To match keywords to their change line, follow this specifically. In H4, type =B1 This should now say your keyword. Manually type in a few of these, so go to H8 and insert the formula =B5, then do the same with H12. The formula is =B9. You should see three keywords in Column H.
So you only put this formula in Column H, referencing column B.
Then, between Step 10 and 11 you need to copy column H and do Paste Values, otherwise when you sort in step 11 you will end up with #REF errors.
This has yielded some excellent data for me to slice and dice.
-
WOW!
That is the most detailed response I have seen in a Q&A. Thanks for going to so much detail.
Definitely write this up as a YouMoz, as I have a feeling this would be a great interest to a lot of people, and could well get promoted to the main blog.
Right, I'm off to fire up Analytics and Excel and see what I can see.
This truly is brilliant. Thanks so much.
Keri, thanks for the heads up on the alerts blog post. I have used alerts, but for some reason I just didn't think to use these to identify changing trends in keyword usage. So I will give this a look also.
Thanks Guys
-
Ahh, the problem is that the OP changed jobs, and the new person removed those custom alerts. I hadn't realized that until just now. Thanks for letting me know, and I'll see if we can do anything to get it fixed.
-
Thanks for the endorsement Keri! Appreciate that.
From the post you linked - it doesn't look like the Grab It link works with the new Analytics. Those are great alerts to setup but maybe someone can write up a 2013 version.
TY!
-
Awesome response here! I'd also like to add we did have a great YouMoz post two years ago about essential alerts for GA that would email you when certain events happened. It's at http://www.seomoz.org/blog/7-essential-google-intelligence-custom-alerts-that-keep-me-sane.
-
Sure, you mostly care about ones that have already jumped up in impressions or clicks, right? I'm going to be very specific on the steps but this isn't as hard as it looks.
-
Go to Traffic Sources > Search Engine Optimization > Queries
-
Select a date range and then use "Compare to" and use "Previous Period."
-
Set Show Rows to 500.
-
Sort the table by Impressions.
-
Copy all the data from the table starting from "1. keyword" and finishing with the end of the table (last change%). Paste this data directly into Excel. You should have columns A-F used, it'll look very messy. Something like the attached "sorting1.jpg"
-
Find & Replace "% Change" with "Change"
-
In Column G put this formula: =IF(LEFT(B1,6)="Change","Yes!","") Copy this formula from G1 to G2000. Every line that says "Change" should now say "Yes!" at the end.
-
Copy column G and use "Paste Values" to remove the formula and leave only the "Yes!" in place.
-
To match keywords to their change line, follow this specifically. In H4, type =B1 This should now say your keyword. Manually type in a few of these, so go to H8 and insert the formula =B5, then do the same with H12. The formula is =B9. You should see three keywords in Column H.
-
Highlight the cells from H1 to H12. Grab the black square in the bottom right of the border box. Drag this selection down all the way to H2000. Copy all your cells from A1 to H2000 and paste values to remove any formulas. We want just text now.
You should see a list of keywords in column H now, every 4 cells or so. Check Sorting2 attached. The rest is very simple.
-
Sort by Column G, Sort by Values, Z to A. This should be looking valuable now.
-
Delete Rows 501-2000. All rows should be "Yes!" now.
-
Delete Columns A, B and G. Feel free to move Column E to Column A if it makes you feel better.
-
Insert a new Row 1 at the very top. Label each like this:
Cell A1: Impressions
Cell B1: Clicks
Cell C1: Avg Pos.
Cell D1: CTR
Cell E1: Keyword
- Highlight Row A and push View > Freeze Panes > Freeze Top Row. Highlight all the data, press Ctrl T to create a Table. Now you can easily sort any row and sort through your data. See sorting3.jpg attached.
It's really not as complex as it looks. Just use the two formulas, follow the steps and boom, sortable and pretty data.
(I may write this up as a YouMoz post with better screenshots, maybe a video tutorial or something, so thanks for giving us the chance to help!)
-
-
The fact that you went from generating 35 impressions per day to 2000 impressions per day, could mean that one of your pages is on the first page of a SERP that has high traffic. However, that can also mean that it is in the last spot and not driving any conversion.
To find out the keyword go to secondary dimension and select: Traffic sources > Keywords
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to set and understand behavior flow in google analytic?
Hello Experts, How to set and understand behavior flow in google analytic? I have attached screenshot of my behavior flow it is showing not set. So how to set? Thanks! MAQnG SQ7QM
Reporting & Analytics | | micey1230 -
Keyword Opportunities in Insights Area Suggest SPAM Keywords?
Happy Holidays Moz family, We were recently reviewing our insights on an account and the keywords suggested were: 1. malibog pinoy sex story 2. desi bhabhi ki chudai 3. cennai mamies pundai mulai Clearly these are SPAM or something. We have run malware scans of the site, used Google Webmaster tools to identify incoming and outgoing links and don't see anything. I have also exported the entire site to Notepad++ and searched for these terms. Nothing. Any ideas or suggestions? Thank you in advance for any suggestions! We're having some ranking issues with the same site so perhaps this is the root of the issue. The site has some great links.
Reporting & Analytics | | Tosten0 -
How does Google Maps/G+ traffic show up in Analytics?
Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!
Reporting & Analytics | | JohnGroves0 -
Question re Google Analytics and its more accurate alternatives
Hi guys There are two main issues we have with Google Analytics, and I'd really appreciate if anyone has the time to give an answer to that. We completely miss organic traffic data before 7/22/2013 although our account is active since 2005. Any thoughts on that? Is it the not provided move that swiped out all data or something else? Even for the data we do have there is lots of inaccuracies, and we are thinking on switching or at least adding a new analytics software, any recommendations? (FYI, it turns out we do not keep access logs on the server for more than 2 months, and we might fix that for future references, but now we are looking for external solution). Any help will be much appreciated Thanks Lily
Reporting & Analytics | | wspwsp0 -
Google Analytics
Looking at a client's analytics - one page doesn't seem to record 'average time on page' data (it just displays 0.00 despite it receiving traffic) This isn't an issue for the rest of the website's pages. Any idea? http://www.smilestyledental.co.uk/ppc/general-dentistry-at-smile-style.html thanks for any help!
Reporting & Analytics | | dentaldesign0 -
Problem setting up new view in Analytics
Hi, I'm having problems finding where to set up a new view in Analytics. I have seen https://support.google.com/analytics/answer/1009714?hl=en but get lost at point 3 (In the View column, click the menu, then click Create new view.) In the menu there is no option that I can see. If I go into the one view that is set up, I also can't see anything 'View Settings' that would allow me to copy the view and then modify it. Am I missing something? Thanks
Reporting & Analytics | | Houses0 -
Magento and Analytics - Unique purchases tracking
Hi guys, My ecommerce site is on Magento and in order to integrate it with Google Analytics, I enter my GA account number on the Account Number field in the backend. What surprises me is that some purchases are not tracked at all. So for the month of may GA shows X unique purchases when Magento shows x+5. Can this occur because the customer leaves the site before the confirmation page is shown? Thanks. Regards
Reporting & Analytics | | footd0 -
Setting Up Google Analytic with Sub Folder Sites
What is the best way of setting up Google Analytic for a website that has many sub folders? The main site is example.com and it has 40 sub folder sites like example.com/uk example.com/France etc etc Would it be advised to track a single domain in Google Analytic then create filters for the sub folder sites. Filters > Include traffic from > Sub directories Also with this method is it possible to view overall incoming website stats for everything? Previous experience would be great with this thanks 🙂
Reporting & Analytics | | daracreative0