Will URLS With Existing 301 Redirects Be as Powerful As New URLS In Serps?
-
Most products on our site have redirects to them from years of switching platform and merely trying to get a great and optimised URL for SEO purposes. My question is this:
If a product URL has alot of redirects (301's), would it be more beneficial to me to create a duplicated version of the product and start fresh with a new URL?
I am not on here trying to gain backlinks but my site is tn nursery dot net (proof:)
I need some quality help figuring out what to do.
Tammy -
-
The power of URLs with existing 301 redirects compared to new URLs in search engine results (SERPs) depends on various factors. Generally, 301 redirects pass most of the link equity from the old URL to the new one, so they can still be quite powerful. However, if your products have accumulated a large number of redirects over the years, it may be a sign of URL changes that can impact SEO.
Here are some considerations:
301 Redirects: 301 redirects are a good way to maintain SEO value when you change URLs. They pass the majority of link equity, which helps maintain your search engine rankings.
(Study abroad)
URL Chains: It's important to avoid long chains of redirects. If a URL has gone through multiple redirects, it can dilute the link equity, potentially affecting its performance in SERPs.User Experience: A complex web of redirects can also impact user experience. Visitors may encounter delays and confusion when trying to access a product.
( Colleges In Brampton Canada For International Students)Canonicalization: Consider using canonical tags to specify the preferred version of the URL if you have multiple URLs pointing to the same content. This can help search engines understand your preferred version.
Content Quality: The quality and relevance of your product content are crucial for SEO. Sometimes, starting fresh with new, well-optimized URLs and content might be beneficial, but it also depends on your specific situation.
SEO Audit: I recommend conducting a comprehensive SEO audit of your website. This will help you identify issues with existing URLs, redirects, and content quality. It will also provide you with insights into the best course of action.
Consult an SEO Professional: Given the complexity of your situation, it's often a good idea to consult with an experienced SEO professional who can analyze your website's specific needs and provide tailored recommendations.
In summary, while URLs with 301 redirects can still perform well in SERPs, it's essential to consider the overall user experience, link equity dilution, and content quality. An SEO audit and professional advice can help you make the most informed decision for your specific situation on tn-nursery.net. (Canada PR) ( PMP Exam Prep)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirects Advice
We have many redirects in place - and sometimes 2 in a chain. Is there a recommended time you should have a redirect in place?
Technical SEO | | Caroline_Ardmoor0 -
Content Issues: Duplicate Content
Hi there
Technical SEO | | Kingagogomarketing
Moz flagged the following content issues, the page has duplicate content and missing canonical tags.
What is the best solution to do? Industrial Flooring » IRL Group Ltd
https://irlgroup.co.uk/industrial-flooring/ Industrial Flooring » IRL Group Ltd
https://irlgroup.co.uk/index.php/industrial-flooring Industrial Flooring » IRL Group Ltd
https://irlgroup.co.uk/index.php/industrial-flooring/0 -
Is 301 redirects a deal breaker for Migrating content or moving to new software?
I have this forum with about 2 million posts for 16 years on root of the domain. I am looking to switch softwares but the top ones won’t help setup 301 redirects. But I can still migrate all my members and all my content (threads/posts), would Google still reindex all our content or if we don’t setup redirects would it really kill our entire traffic for a long time or maybe just a month or so? I really want to migrate to software that isn’t forum based but rather something that offers courses, chat, live video streaming, subscription based etc. and this is the only way to do so OR to set it up on an entirely new domain OR subdomain but to me that is like starting all over from scratch? I could archive the forum to read only and set it up on subdomain or another root domain - then on the archived forum setup banners and a pop up linking to the new site or new subdomain? . This is such a hard decision for us as the current forum we have had for so many years has lost members posting from 1k a day to just a handful a day, our fb group though gets 1k a day so I’m trying to revive a site into something more modern and has all the training features we can offer as well.
Technical SEO | | vbsk1 -
How effective are 301 redirects in passing page rank?
I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new. In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL. What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side? Thanks
Technical SEO | | CitimarineMoz0 -
Multilang site: Auto redirect 301 or 302?
We need to establish if 301 or 302 response code is to be used for our auto redirects based on Accept-Language header. https://domain.com
International SEO | | fJ66doneOIdDpj
30x > https://domain.com/en
30x > https://domain.com/ru
30x > https://domain.com/de The site architecture is set up with proper inline HREFLANG.
We have read different opinions about this, Ahrefs says 302 is the correct one:
https://ahrefs.com/blog/301-vs-302-redirects/
302 redirect:
"You want to redirect users to the right version of the site for them (based on location/language)." You could argue that the root redirect is never permanent as it varies based on user language settings (302)
On the other hand, the lang specific redirects are permanent per language: IF Accept-Language header = en
https://domain.com > 301 > https://domain.com/en
IF Accept-Language header = ru
https://domain.com > 301 > https://domain.com/ru So each of these is 'permanent'. So which is the correct?0 -
(Urgent) losing traffic after 301 redirect
We face a seo problem of losing traffic after 301 redirect.We have used 301 redirect from a sub-domain url to main domain, after a few month, we discovered that the traffic in google is dropped 40% as well as yahoo dropped 50% without reason, we have updated sitemap already, but we cannot find any reason for the traffic dropped till now..The original url (more then 5000 links)https://app.example.com/ebook Redirected Urlhttps://www.example.com/ebookThank you for your help!
Intermediate & Advanced SEO | | yukung0 -
For URLs that require login, should our redirect be 301 or 302?
We have a login required section of our website that is being crawled and reporting as potential issues in Webmaster Tools. I'm not sure what the best solution to this is - is it to make URLs requiring a login noindex/nocrawl? Right now, we have them 302 redirecting to the login page, since it's a temporary redirect, it seems like it isn't the right solution. Is a 301 better?
Intermediate & Advanced SEO | | alecfwilson0 -
Need advice on 301 domain redirection
Hello friends, We have two sites namely spiderman-example.com & avengers-example.com which sells the same product listed out under similar categories, since we are about to stop or put down the site “avengers-example.com” because we just want to concentrate in bringing up a single brand called spiderman-example.com. “Spiderman-example” has comparatively more visitors and conversion rates than ''avengers-example'' ie. 90 % more traffic and conversion. Avengers-example has a small fraction of loyal customers who still search for the brand-name & there are a hand-full of potential keywords those ranking on its own. So is it advisable to redirect Avengers-example to spiderman-example using 301-redirect? Will this help to gain any link-juice from Avengers-example? If so how can we effectively redirect between two domain’s with minimal loss in page authority & linkjuice to enhance ''spiderman-example''? Off beat:These names "Avengers" and "Spiderman" were just used as an example but the actual site names has no relation to the ones mentioned above.
Intermediate & Advanced SEO | | semvibe0