How can I avoid duplicate content for a new landing page which is the same as an old one?
-
Hello mozers!
I have a question about duplicate content for you...
One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term.
The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better!
The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue.
If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?
-
@Virginia-Girtz To avoid duplicate content issues when creating a new landing page that is similar to an old one, consider the following strategies:
-
301 Redirect: If the old landing page is no longer needed, you can redirect its URL to the new landing page using a 301 redirect. This tells search engines that the old page has permanently moved to the new location.
-
Canonical Tags: Implement canonical tags on the new landing page pointing to the old landing page URL. This informs search engines that the content on the new page is a duplicate of the old page and should be indexed under the old page's URL.
-
Content Variation: Rewrite the content on the new landing page to make it sufficiently different from the old one. This could involve changing the wording, adding new information, or altering the layout.
-
Noindex Tag: If the old landing page is still relevant but you want to prioritize the new one, you can use a noindex tag on the old page. This prevents search engines from indexing the old page while still allowing users to access it.
-
Consolidate Content: Consider consolidating the content from both landing pages into a single, comprehensive page. This helps avoid duplication and can improve user experience by providing all relevant information in one place.
-
Robots.txt: Use the robots.txt file to block search engines from crawling one of the landing pages. However, this approach should be used cautiously as it may also prevent search engines from discovering other valuable content on your site.
I apply all these experiment on this of my client site
By implementing one or a combination of these strategies, you can effectively address duplicate content concerns while maintaining the visibility and relevance of your landing pages.
-
-
So what you want for every page and blog post on your website is unique, high-quality white hat content marketing.
We applied this white hat SEO method to a U.K garden room company, website and after we rewrote the pages, the organic visitor numbers increased.
-
What I've usually seen with canonicals is that Google either removes the noncanonical page from its index, or it ignores your canonical and treats them as two separate pages. I haven't seen an example where a canonical lets you get the best of both worlds.
I agree with Nozzle - you can tweak your existing content to target both phrases! Google understands synonyms, so if anything, you're just creating a more all around relevant page.
Good luck!
Kristina
-
Since it is effectively the same content you should be able to rank the same page for both phrases.
You just need to include the new keyword within the existing content and test out a few title tag variations to find one that helps you move up the rankings for the new keyword without dropping your ranking for the old keyword.
The first thing I'd test would be to change your title tag from "Can I put a solid roof on my conservatory?" to "Replacing Conservatory Roof with Solid Roof - Can I put a solid roof on my conservatory?". Wait until Google re-crawls the page and check how your rankings fared. If you lose your snippet or drop in rankings for the low volume phrase you can always test out the reverse, "Can I put a solid roof on my conservatory? Replacing Conservatory Roof with Solid Roof", and see what happens then.
Don't be scared to test many variations, even long title tags that seemingly don't follow best practice. You can always change it back to the original and your rankings will go back to what they were before you tested (assuming your competitors didn't gain some awesome back links to overtake you).
Don't mess with the section of content that is being pulled into the featured snippet though so as not to lose that snippet.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different content on pages with the same URL--except one is at www and the other at www2
Hi! I have two pages with unique content on each. However, they have virtually the same URL--except one is a www and the other is a www2. As far as I know, both pages were meant to gain organic traction. How should this situation be handled for SEO purposes? Thanks for any help! ---Ivey
Intermediate & Advanced SEO | | Nichiha0 -
Duplicated Content with Index.php
Good Afternoon, My website uses Joomla CMS and has the htaccess rewrite code enabled to ensure the use of search engine friendly URLs (SEF's). While browsing the crawl diagnostics I have found that Moz considers the /index.php URL a duplicate to our root. I will always under the impression that the htaccess rewrite took care of that issue and obviously I would like to address it. I attempted to create a 301 redirect from the index.php URL to the root but ran into an issue when attempting to login to the admin portion of the website as the redirect sent me back to the homepage. I was curious if anyone had advice for handling the index.php duplication issue, specifically with Joomla. Additionally, I have confirmed that in Google Webmasters, under URL parameters, the index.php parameter is set as 'Representative URL'.
Intermediate & Advanced SEO | | BrandonEML0 -
Is legacy duplicate content an issue?
I am looking for some proof, or at least evidence to whether or not sites are being hurt by duplicate content. The situation is, that there were 4 content rich newspaper/magazine style sites that were basically just reskins of each other. [ a tactic used under a previous regime 😉 ] The least busy of the sites has since been discontinued & 301d to one of the others, but the traffic was so low on the discontinued site as to be lost in noise, so it is unclear if that was any benefit. Now for the last ~2 years all the sites have had unique content going up, but there are still the archives of articles that are on all 3 remaining sites, now I would like to know whether to redirect, remove or rewrite the content, but it is a big decision - the number of duplicate articles? 263,114 ! Is there a chance this is hurting one or more of the sites? Is there anyway to prove it, short of actually doing the work?
Intermediate & Advanced SEO | | Fammy0 -
How to Remove Joomla Canonical and Duplicate Page Content
I've attempted to follow advice from the Q&A section. Currently on the site www.cherrycreekspine.com, I've edited the .htaccess file to help with 301s - all pages redirect to www.cherrycreekspine.com. Secondly, I'd added the canonical statement in the header of the web pages. I have cut the Duplicate Page Content in half ... now I have a remaining 40 pages to fix up. This is my practice site to try and understand what SEOmoz can do for me. I've looked at some of your videos on Youtube ... I feel like I'm scrambling around to the Q&A and the internet to understand this product. I'm reading the beginners guide.... any other resources would be helpful.
Intermediate & Advanced SEO | | deskstudio0 -
Is this duplicate content something to be concerned about?
On the 20th February a site I work on took a nose-dive for the main terms I target. Unfortunately I can't provide the url for this site. All links have been developed organically so I have ruled this out as something which could've had an impact. During the past 4 months I've cleaned up all WMT errors and applied appropriate redirects wherever applicable. During this process I noticed that mydomainname.net contained identical content to the main mydomainname.com site. Upon discovering this problem I 301 redirected all .net content to the main .com site. Nothing has changed in terms of rankings since doing this about 3 months ago. I also found paragraphs of duplicate content on other sites (competitors in different countries). Although entire pages haven't been copied there is still enough content to highlight similarities. As this content was written from scratch and Google would've seen this within it's crawl and index process I wanted to get peoples thoughts as to whether this is something I should be concerned about? Many thanks in advance.
Intermediate & Advanced SEO | | bfrl0 -
Duplicate content
I have just read http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world and I would like to know which option is the best fit for my case. I have the website http://www.hotelelgreco.gr and every image in image library http://www.hotelelgreco.gr/image-library.aspx has a different url but is considered duplicate with others of the library. Please suggest me what should i do.
Intermediate & Advanced SEO | | socrateskirtsios0 -
Duplicate Content Help
seomoz tool gives me back duplicate content on both these URL's http://www.mydomain.com/football-teams/ http://www.mydomain.com/football-teams/index.php I want to use http://www.mydomain.com/football-teams/ as this just look nice & clean. What would be best practice to fix this issue? Kind Regards Eddie
Intermediate & Advanced SEO | | Paul780 -
Should I 301 Redirect Old Pages to Newer Ones?
I know there is value having lots of unique content on our websites, but I'm wondering how long it should be kept for, and if there is any value in 301 redirecting it? So, for example we have a number of pages on our website that are dedicated to single products (blue widget x, blue widget y, red widget x, red widget y). Nice unique content, with some (but not many) links. These products are no longer available though and have been replaced. So I'm faced with three choices: 1. Leave it as it is, and hope it adds to the overall site authority (by value of being another page), and also perhaps mop up a few longer tail keywords. Add a link to the replacement product on these pages; 2. 301 redirect these pages to the replacement products to give these a bit of a boost, and lose the content; 3. 301 redirect these pages to the replacement products and move all the old content to a new 'blue widgets archive' and 'red widgets archive' page? Would appreciate everyones thoughts!
Intermediate & Advanced SEO | | BigMiniMan0