How does the background on my product photos impact SEO - step and repeat vs. plain background
-
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours.
I want to gain SEO from my effort and definitely not hurt it!
Thanks!
-
@Friday Night Funkin said in How does the background on my product photos impact SEO - step and repeat vs. plain background:
@pix1234 Here's the link of the Photo Editing app I suggested: https://airbrush.com/
This is a very good article!
-
As a freelance digital marketing consultant, I'd say the background of your product photos impacts SEO indirectly. A step-and-repeat background enhances brand recognition but can distract from the product. A plain background keeps the focus on the product, ensuring clarity and professionalism, which can improve user engagement and thus, indirectly boost SEO.
-
@pix1234 Here's the link of the Photo Editing app I suggested: https://airbrush.com/
-
@pix1234 Here's the link of the App that I use: https://airbrush.com/
-
Hey! SEO is a maze, right? For product photos, a plain background might keep things clean for Google's scanners. But if you're all about branding, a subtle logo backdrop could work too. Just make sure it's not too in-your-face. I usually use an app called AirBrush to quickly remove and change the background. There are plenty of other ai photo editors too, get one and Good luck!
-
I actually wrote something relatively recently which might be of interest to you:
The conclusion I basically came to was:
"If I were working on an eCommerce store selling rolls of fabric, I’d say that an image of a rolled up bit of fabric would be good for a mechanical mind to interpret. A zoomed in image of just the fabric’s texture, would also be pretty good! A lady standing by a fireplace with a wine-glass in one hand and a fabric-roll in the other? That would be very difficult for a mechanical mind to interpret."
Play with Google images. Type in your product (or competing products) and see which types of image gain the most prominent positions. That will give you an idea on, how advanced Google is in terms of interpreting certain objects. Do the images need to be super obvious with cut-outs against a blank background? Can you be more adventurous?
Also look at the image thumbnails for your products (or competing ones) on Google Shopping. See what's doing well there
IMO obvious is better for search algorithms, but then again may not have such good conversion rates as more adventurous creative
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Measure Impact and Potential Strategies for Competitors with Similar Brand Name in the Same Industry
Hello Everyone, So we have a site (brand1.com) but one of our competitors has a very similar brand name and domain (brand2.org). They’re similar enough that could be confused by users and search engines and target the same topics. When you do a manual brand search they would come up and both have about the same Domain Authority. Assuming we can’t have them take their site down do any of you have any thoughts on how we could potentially measure potential impact they might be having or ideas on how best to approach this? Our thought was to track what they are and are not doing so we could do it at a higher level or fill in what’s missing. We would also emphasize differences with an emphasis on local optimization (they’re in a different area). We would love to be able to have some concrete data on whether they’re having an impact so thought we would find out if any of you have any experience or insight? Any help would be very much appreciated. Please let us know if there’s any further details we could provide that might help. Looking forward to hearing from all of you! Thanks in advance. Best,
Branding | | Ben-R0 -
What is the best SEO friendly way to combine two websites.
I have two websites, eg: widgets.com - sells expensive widgets as gifts everydaywidgets.com - sells cheap widgets for everyday use. I would like to combine them both under the widgets.com domain name, because its easier to run the SEO campaign for one rather than two. But i still want two different product collections, and two different sites. widgets.com is by far the larger of the two sites so my current thought is to have that the main landing site, and have a button at the top to take the user to widgets.com/everydaywidgets where they have a similar but different site, and different products. I can set this all up no problem with the correct 301 redirects from everydaywidgets.com, but is it SEO friendly? Does anyone know of a real world example of a business doing this? Cheers
Branding | | SEOhmygod0 -
What is the perfect strategy for a Brand that manufactures the product?
Hello Moz Community, I'm currently associated with one of the brands. It's a nutrition and supplement brand that manufacture supplements. Now, they are running an e-commerce website. Problem: It should be product based website, not an e-commerce website (Like Design, Look and Feel of it.) The problem with SEO: What do you thing like which will work better.
Branding | | Max_
1. Doing Perfect On-Page SEO? And building links for queries like: Best whey protein supplement in "Geo." Buy Protein Powder Online Buy Whey Online "Geo." Generic Terms Brand Name URL All the Remaining Keywords and Anchors OR 1. Doing a perfect On-Page SEO? and
2. Doing massive outreach like Inviting bloggers for guest post (Natural Anchor) Guest Posts (Natural Anchor) Mentions on social media Content Local Business about reciprocal promotions Email outreach Product Reviews Influencers content Link building as mentioned above Q. Tell me which will work the best?
Q. What I've to change in the strategy?
Q. Also tell me how to do a perfect keyword research for product pages? Thank you0 -
Content Advice for SEO Newbies
Hi all, I've been asked to put together a presentation as part of an internal series for marketers within the company that don't know much about SEO, but want to learn the basics and contribute. My topic for this one is on-page SEO/content marketing's role in SEO. I have lots of ideas for this already, but I thought I'd turn to the Moz forum to get some feedback and help me prioritize the points I hit. So, if you could give SEO newbies working on content for a company site, blog, etc. just one piece of advice, what would it be? Looking forward to seeing your responses. Thanks, Andrew
Branding | | SafeNet_Interactive_Marketing0 -
New Product. New Brand. Gmail/Authorship Questions. Need Advice.
I'm in the process of developing a new product and brand name and would like to create all the social media accounts (FB, Twitter, LinkedIn, etc), including G+ and want it to have it's own Gmail ID like [email protected], so I can set up all accounts using this Gmail ID and if needed down the road, have someone else help manage the accounts so they have that login and my my main Gmail login. My question is, does Google frown upon setting up new Gmail IDs under the same name "Patrick McCoy" as I have my name tied to my personal Gmail account and my company's Gmail account "whiteboardcreations@gmail" both with G+ pages and URLs of /+PatrickMcCoy1 and /+PatrickMcCoy2 respectively. I'd like to have Authorship associated with the new product website and also want the new product to have it's own G+ Business Page to post updates, info, etc., which is why I'm getting a little confused on how I'd do it the right way, What would you do or does it really matter... can my new Gmail account of ABCXYZ@gmail just be /+PatrickMcCoy3 which is associated to my new product/brand name? Thank you and look forward to the feedback!
Branding | | WhiteboardCreations0 -
Where Does Google Pull the Photo From When You Search For Your Brand?
Hi All, In doing a search for our brand from our corporate HQ (Learning Tree), I came across a large embedded "ad" so to speak on the right hand side front and center of one of our locations (see attached photo). Clearly this is from Google's Knowledge Graph. We aren't pleased with the photo of a computer screen pulling randomly from our website...we are OK with the map listing though. Anyway to change this? As a note, when you search for "Learning Tree International" (our more official name as the entity as a whole - we have many locations around the world, and also one near our corporate HQ, which is the one that's displaying when you search "Learning Tree" alone), much better imagery of our logo is displayed. That's coming from our corporate G+ page. Any suggestions? Thank you. s0C5ZpT&hXaLhE7 s0C5ZpT&hXaLhE7#1
Branding | | CSawatzky0 -
Local SEO - Review's Strategy
I'm trying to brainstorm some ideas for obtaining positive reviews for a my client who's a local business on Yelp and Google+. I think it's best to capture a customer in the "happy moment" after a successful transaction with that business. I'm thinking integrating the option for customers to leave a review on Yelp or Google+ during the transaction process would be best. Do you have any suggestions or experiences on the best way to integrate this into a transaction process where a customer physically walks into their business to make the transaction? (it's an Auto Body Shop BTW) Also any other strategies for getting customers to give reviews? Much appreciated!
Branding | | reidsteven750 -
Video's Pros and Cons - YouTube vs My website or both?
This isn't really a question per say, but more of a request for advise. We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such. I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website. I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience. it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on. Create the video and upload onto our website with "lower competitive" title / meta / body. Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description. When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword) Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays) Your comments and suggestions will be muchly appreciated. Greg
Branding | | AndreVanKets0