How should I handle author attribution for ghostwritten content?
-
I've been using Crowdcontent for article production, and always feel like I'm potentially missing out on some authority or social proof with visitors (and maybe Google?) by not attributing an author (Crowdcontent doesn't give you the name of the author, otherwise I would just use their name). Would I be doing myself any favors by attributing myself as the author and pointing it back to my Google+ profile? Thanks in advance for any guidance!
-
Yes, I believe google would give you a boost if you could acquire an influential writer in your field. Author rank is still new territory, so the only way to be certain is to test.
-
Thank you Thomas. Would there be a benefit in hiring writers with topical expertise or credentials directly, and asking to link their Google+ profiles in the author byline on articles they produce for my sites? In other words, would Google look more favorably on my site if it had content written by highly-referenced influencers In a particular field?
Thanks!
-
I've been pretty impressed with the service, and so far it's been worth the price in terms of ROI. I only publish high-quality content on my sites because obviously I also want to give visitors a reason to subscribe and link in, in addition to getting love from google.
With regards to paying freelance writers, look at it this way: NY Times pays a lot of writers across their sites to produce content--writers who are no more invested in NYTimes than the salary or payment they receive for their work. I could never put out enough content on my own to stay competitive. It's simply a division of labor.
I agree with your point about the risk in losing a clear and consistent author voice when using multiple writers. For that reason alone I might avoid it, coupled with Thomas' point about volume of content being low-value when it comes to author rank.
-
lol... "wait 'googs stolz my cheezburger??"
-
Well put Thomas. I very much agree with your ideas here, especially the part on Google's perception of this practice. He seems very certain that Google won't ever penalize this. We all know that Google is entirely unpredictable. Wait til they roll out their cat-penalties and start targeting the 'i can haz cheezburger' sites.
-
The answer to your question is no, imo. I don't think people care about the author unless it's a well-established source. Now perhaps you would like to make yourself a well-established source, but I feel like that would be hard to do with somebody else writing all of your articles... you'd never establish a clear voice.
As far as what you said... that's good. I guess. Better than the $5 per article sites. I still don't much care for the service, but to each their own. As I said, I can't see how somebody else who was not invested in my company could come up with better content than someone invested in said business. Again, just my opinion.
Yes, if the articles are spammy looking Google could possibly penalize you depending on submissions. Sounds like at that price they won't/shouldn't be.
How much traffic and visibility are you getting on all of these articles? Just curious about this model...
-
You pay a "ghost writer" to be invisible. Therefore you claim the content as your own. If the content is original quality content than it could and most like would boost your authority. But author rank is more than just having a lot of content published by you, it is about influence. So simply writing a lot of good content does not make you an influencer. Your influence and in turn author rank are based on the citations you receive and the traffic you command.
Back to your 'ghost writer" question. Ghost writers have been used on and offline for sometime now. It seems to be a generally acceptable practice. But this does not mean that Google does or will always accept this. So if you were to ask me if this were acceptable, then I would judge this by how much you are contributing to the content.
An alternative method would be to set up a "persona" as the writer. This is justified by saying authors use pen names. Indeed, Franklin once wrote newspaper columns under a pen name in his early years for fear his age would discredit his work. But this "persona" approach may also run a risk with google.
So pick one or the other, and stick with your story.
-
Hi Jesse, thanks.
To clarify, CrowdContent is not an article submission site. It's a platform like Contently where you're essentially just hiring freelance writers. Their writers are all professionals from the US or Canada, and I generally pay between $50-$100 per 500-750 word article. Quality of content isn't the issue. It's simply not feasible for me to write all my content across dozens of sites in-house; that wouldn't scale, and I don't see a problem hiring freelancers for that. Google isn't going to know or care whether I wrote the content or paid someone to.
My question is whether I am missing out on any favorability with visitors or the SEs by not adding an author line to these articles.
-
Yikes.
Okay don't take this the wrong way, but I don't know why you're using an article provision service and I would flat-out advise against it entirely. These article submission sites are a perfect way to grab an unnatural link penalty. Granted, I don't have any experience with this particular company, but I'm willing to be the articles sound spammy and aren't going to help you at all.
I guess what I'm saying is, write your own content in-house. That's the only way to have complete control and avoid unnecessary penalties. Not to mention you will care more about it and spend more time writing content that people will actually want to read.
---my two cents.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does hreflang restrain my site from being penalized for duplicated content?
I am curently setting up a travel agency website. This site is going to be targeting both american and mexican costumers. I will be working with an /es subdirectory. Would hreflang, besides showing the matching language version in the SERP´s, restrain my site translated content (wich is pretty much the same) from being penalized fro duplicated content? Do I have to implement relcannonical? Thank ypu in advanced for any help you can provide.
On-Page Optimization | | kpi3600 -
Duplicate Page content | What to do?
Hello Guys, I have some duplicate pages detected by MOZ. Most of the URL´s are from a registracion process for users, so the URL´s are all like this: www.exemple.com/user/login?destination=node/125%23comment-form What should I do? Add this to robot txt? If so how? Whats the command to add in Google Webmaster? Thanks in advance! Pedro Pereira
On-Page Optimization | | Kalitenko20140 -
Moving a site from .cfm to Wordpress - How to keep the authority?
Hi guys, My client has a site built with Cold Fusion (web pages end in .cfm) and we're moving them over to Wordpress (for many reasons), keeping the same menu structure and navigation. Their previous SEO company was pretty awful, however, they did manage to establish some decent authority/backlinks for the website and its 20 or so pages. My questions: I assume I'll want to do 301 redirects for each page, possibly by editing the .htaccess file? Any advice on this? Anything else I need to consider in this move? Thanks!
On-Page Optimization | | alpen0 -
Duplicate content in the title
Good morning, I am developing an application that searches offers in the press. The problem I have is the follow one:
On-Page Optimization | | ofuente
When I find an offer that I have already post, I cant use the same URL because it generates duplicate content , as the URL is generated from the title. If I find two offers in different stores (for example Thomson TV) I am studying two options. The first would be to add a number at the end of the URL
http://www.offertazo.com/televisor-thomson
http://www.offertazo.com/televisor-thomson1
http://www.offertazo.com/televisor-thomson2 Another option I propose would be to add semantic data to provide value (such as the date). For example:
http://www.offertazo.com/01-12-12/televisor-thomson I appreciate your help.0 -
Fresh Content Strategy - What does it look like?
I understand the growing importance fo content freshness, but I have some questions about how to incorporate content freshness components into an existing SEO strategy: Here are some specific questions I would love some help with: If I have a specific "product or services" page that is properly optimized, and getting a decent amount of traffic, would I benefit from updating/modifying the content on a routine basis to improve rankings? In general, should I be considering an occasional re-fresh of content on my site even if I don;t necessarily have anything new to say? For my homepage, if I am pulling in headlines from various news and events sections within my own site, and those sections are updated pretty frequently, is my homepage going to be viewed as fresh when the site gets re-crawled? In other words, is updating my homepage via rss feeds that pull from content areas from within my site keeping my homepage "fresh"? Thanks!
On-Page Optimization | | AmyLB0 -
Should I worry about duplicate titles on pages where there is paginated content?
LivingThere.com is a real estate search site and many of our content pages are "search result" - ish in that a page often provides all the listings that are available and this may go on for multiple pages. For example, this is a primary page about a building: http://livingthere.com/building/31308-Cocoa-Exchange Because of the number of listings, the listings paginate to a second page: http://livingthere.com/building/31308-Cocoa-Exchange?MListings_page=2 Both pages have the same Page Title. Is this a concern? If so is there a "best practice" for giving paginated content different titles? Thanks! Nate
On-Page Optimization | | nate1230 -
Does 301 generate organic content ?
I manage this domain name www.jordanhundley.com . Right now it is 301 to www.jordanhundley.net where I hosted the content for almost 18 months. At this point you are only able to read the 301 script if you use CTRL U at the .com domain. Does Google read the content beyond the script? Is the 301 website getting juice from the targeted domain ? This is the script I´m using <html> <head> <title>Jordan Hundleytitle> head> <frameset rows="100%,*" border="0"> <frame src="[http://www.jordanhundley.net](view-source:http://www.jordanhundley.net/)" frameborder="0" /> frameset><noframes>noframes> html>
On-Page Optimization | | mPloria0 -
Building content pages, redirecting and linking
Previously the company had created some .HTML content pages around top shoe styles and top manufactures. One or two of these pages used to rank but have been neglected over the page 18 months. I want to build out new content round our top styles / top manufactures and I am wondering if I should use the existing HTML pages or create new pages that use our content management system. The .HTML pages can contain keywords in the URL, using our content management system, all URL’s are www.site.com/content/home/contentid=1234abcd. If we use the .HTML pages all content is managed manually. If we build out 6 to 10 pages, this can become a resource issue and may result in a bad experience for the website visitor. From an SEO perspective, does the benefit of having the keywords in the URL outweigh the manual management hassles? And if not, should we 301 all the HTML pages to the new content pages? And from a linking standpoint, I want these content pages to point to the new version of the top style. From a navigation standpoint, we also want to provide access to all styles from the manufacture. Should we nofollow the links to all styles?
On-Page Optimization | | seorunner0