Increasing Unbranded Organic Traffic
-
What do people think is the best way to increase unbranded organic traffic specifically? We have worked on on-page optimisation / keywords / some social media, but there has been no noticeable increase over the last 6 months.
Do you think increasing unbranded traffic is an objective worth pursuing?
-
You also need to attract/build links to your site. If other sites are covering the same topics as you are and they have higher link authority they will push you down the search results. Also make sure that the topics that you are covering are not super competitive, otherwise you have little chance of showing up on the first page of search results without building sufficient link authority. If you have the Mozbar installed, you can enable the SERP overlay and see if sites ahead of you in the SERPs have greater link authority (PA and DA).
-
Thank you all - basic stuff I know. All three of your answers put together answer my question so excellent stuff.
It's interesting that even when I've moved onto more complicated SEO concepts a simple issue coming out of the blue is the one that throws me. Maybe this shows that sometimes it's best to keep things simple?
-
What do people think is the best way to increase unbranded organic traffic specifically?
Publish new content.
Every page that you publish for a new keyword opens a new traffic channel.
If you publish regularly and your content is good allow people to subscribe to your feed. If you can attract a following then every time you publish new content thousands of people will show up the first day to consume it, some of them will tweet and share, and some of those will also subscribe.
Content publishing is like rolling snowballs down a hill, they get bigger as the travel.
-
Well yes of course it's worth pursuing it is what SEO is all about, is it not? It is essentially the method with which you introduce new visitors to your brand and familiarize them with your product or service.
Your question isn't as simple as you are making it out to be here, unfortunately. But if you want a simple answer, I'll give you an acronym: SEO. Determine the keywords you want to rank for organically that would be relevant and bring people to your site that would actually be interested in what you offer. Target those keywords, build links, build content, deliver. If this doesn't really make sense I would suggest reading up some more on beginner's SEO and just get a basic understanding of the trade, but essentially you need to rank better for keywords that:
a) people are searching for and
b) are relevant to your site.(Hint: to do keyword research, check out your Google Webmaster Tools!)
Hope this gives you a good starting point and be sure to stick around this community; there is a vast wealth of information here and if you stick around and read a lot of threads, blogs, and watch some webinars you will find yourself becoming and SEOxpert. Yup. I just made that term up.
SEOxpert FTW!
-
Unbranded organic traffic is the name of the game!
Personally I do not even waste time on trying to obtain BRANDED organic traffic, that all comes on its own. The only time I try and affect our branded search results is if I am trying to push down a negative review or some unflattering page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Traffic From Social Media Effects Search Engine Ranking
hi, If i get paid traffic from social media on my website blog. Will overall ranking of my website increase in search engine or not. Share your experience.
Social Media | | Khan500 -
Will Facebook traffic hurt our SEO? Should we put our blog on the core domain or sub domain?
We are concerned that social traffic could hurt our SEO. What do you think... Our average time on site from organic search traffic is 7 minutes. Facebook traffic has an average time on site of 1 minute. Both traffic sources are going to different pages. If we generate 3 times as much traffic from Facebook as we do from google this will pull down our overall average time on site and engagement levels big time. Should we put our blog on the core domain or a subdomain? Right now we are holding back on promoting on facebook because we are concerned it could hurt our SEO, what do you think? Should we try to get as much traffic as possible from Facebook even though the engagement is much lower? Should we put our blog which is generating the low engagement traffic from facebook on the core domain or a subdomain?
Social Media | | rvshare0 -
Leveraging Facebook to Increase Domain Authority
We have a significant following on facebook with over 6,000 fans, but very few "likes" or "shares" of our homepage. Do fans in anyway affect our sites domain authority and what is the best way to leverage our fan base to increase our DA?
Social Media | | bloomnation0 -
Goarticles.com has anyone used them to generate traffic and brand
Hi has anyone used go articles.com to increase their brand awareness and traffic. I have been using the site for a while now but never seen any real results where our articles only get a couple of views over the space of a few months while i have seen some other articles on the site that claim they are receiving thousands. would like to know if the stats are true what is the secret to generating traffic to the articles on the site and if there are better article sites out there to increase brand awareness.
Social Media | | ClaireH-1848860 -
What are the strategies in Link Building? How to increase referral traffic?
Guys please help me to increase reference traffic for a dry topic website such as automotives, insurance, real estate. I tried social bookmarking and networking but I did not find any difference I even did Blog commenting forum posting but it did not make much difference to me It increased my search rate but it not helped in my referral traffic. So please suggest me better strategies in Link Building for dry topic websites
Social Media | | PrasanthMohanachandran0 -
Driving traffic to a forum
I am building a forum and its a general forum, what are the best practices to gain users/members. I dont expect to rank for every category in the SERP's. Doe's anyone here have any experience in gaining traffic/members to a forum?
Social Media | | SEODinosaur0 -
How to get most out of viral blog traffic?
Our website has a WordPress blog, hosted at website.com/blog. I've discovered that with some hard work and a bit of luck, I can create a blog posts that will go viral - they will get about 50k readers in 1-3 days (which is a LOT for our website), and 300-1000 tweets, 100-250 Facebook shares, and anywhere from 10 to 130~ G+1s. (Unfortunately, these are for the posts, not for our website.) The posts will also get some comments. And most importantly, a few links - sometimes from very reputable domains. However, I feel that I could be doing much more here. The links go directly to the blog post, and I'm not sure how much is that helping our website overall in regards to SEO. What actions can I encourage the readers to do, and how should I prioritize them? Some of the actions are: Sharing/liking, writing a comment, checking out our products, subscribing to our Facebook/Twitter/G+ profile, subscribing to our RSS. One another possible action/opportunity that I see and which could potentially pay off is to offer some kind of PDF report to be emailed, which would initiate an autoresponder sequence. Do you think that having a clear call to action in a blog post could reduce the sharing of it ? Is it possible to encourage whoever is writing about our blog posts to use a direct link to our website, instead of linking directly to the post? If yes, how? E.g. if I included a direct link to our website in the post itself, e.g. in the most important part of the post that gets quoted, it could work - unfortunately that's usually virtually impossible. Am I sitting on a gold mine here, and should do this as much as possible? Should I consider putting this content not just onto the blog, but on our website.com/something ? I'm actually not sure how that would help though, it would simply have a shorter URL. I've discovered that it doesn't matter where I post this content, if the presentation looks decent. So it doesn't have to be posted on website.com/blog. I can even post it on other domains - should I? And the most important question: How do I get the most out of this opportunity in SEO regards? Thanks for any ideas or insights!
Social Media | | Jiri.Novotny0 -
What would be a good way to drive traffic to a temporary post - job posting / classified ad?
I was wondering what would be the best way to drive traffic to a posting that will only last 30 days. I didn't think linking would be the answer, but wanted to get opinions. I was thinking pinging and social media (Facebook, Linkedin, Twitter)... What would your strategy be?
Social Media | | RaginCajun0