How should we setup of a side (slightly off-topic) blog?
-
Our web application targets small business owners and entrepreneurs. However, the developers at our company have a lot of great content to offer the web development community and so we want to start a "behind the scenes" blog where we can discuss technical topics... JavaScript performance, web accessibility, etc.
Our customers and the visitors of our website would probably not be interested this new content... So we want to be careful not to cannibalize or damage our current SEO.
What are some of the major risks we should watch out for? If we put it on a subdomain, is that enough to not impact our main site SEO or introduce keyword confusion?
Conversely, are there opportunities for this side blog to help the SEO and authority of our main website/domain?
Thanks for the help!
-
I don't think it will hurt rankings for your other important keywords, it will just increase the number of keywords that attract traffic. Links from development sites should help your overall keyword rankings. To me, it makes sense that developers would naturally link to a site that has created a web application.
SEOMoz appears to have taken the approach you suggested with their development blog: http://devblog.seomoz.org/
Other examples:
https://developer.apple.com/news/
https://developers.facebook.com/blog/
https://developer.amazon.com/blog/index.html
-
I'm not an expert here, so I'd wait for others to chime in before making a decision.
But I would imagine having a "Behind the scenes" category on your blog (and perhaps not showing it on the main blog index) would be the way to go. It is still relevant for your web application and some of the inbound links there may help you in future.
I think it's relevant enough to stay on the same domain, but perhaps I'm wrong.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Advice on Categorizing Posts, Using Topics, Site Navigation & Structure
Hey there, My site had terrible categorization. I did a redesign, and essentially decided to start over using Topics instead of categories - which appear as my site's main navigation. Now I need to assign a Topic to all my posts. Is it safe to assign posts to multiple parent Topics from an SEO point of view? I want to do it since it would be helpful for users to find them in multiple locations some of the time, but I certainly don't want any SEO issues. Also, should I de-categorize all of my posts since I'm assigning them to my new hierarchical taxonomy - Topics? This is very important to finalize. Any help or advice is greatly appreciated. Thanks, Mike
Technical SEO | | naturalsociety0 -
Will transferring my blog from blogger to wordpress benefit me economically?
Will transferring my blog https://www.techgape.com/ from blogger to wordpress benefit me economically?
Technical SEO | | nassim191 -
How to setup an iFrame to be indexed as the parent site
Hi, we are trying to move all of our website content from www.mysite.com to a subdomain (i.e. content.mysite.com), and make "www.mysite.com" nothing more than an iFrame displaying the content from content.mysite.com. We have about 10 pages linking from the home page, all indexed separately, so I understand we'll have to do this for every one of them. (www.mysite.com/contact will be an iframe containing the content from content.mysite.com/contact, and we'll need to do this for every page) How do we do this so Google continues to index the content hosted at content.mysite.com with the parent page in organic results (www.mysite.com). We want all users to enter the site through www.mysite.com or www.mysite.com/xxxxxx, which will contain no content except for iFrames pulling in content from content.mysite.com. Our fear is that google will start directing users directly to content.mysite.com, rather than continue feeding to www.mysite.com. If we use www1.mysite.com or www2.mysite.com as the location of the content, instead of say content.mysite.com, would these subdomain names work better for passing credit for the iFramed content to the parent page (www.mysite.com)? Thanks! SIDE NOTE: Before someone asks why we need to do this, the content on mysite.com ranks very well, but site has a huge bounce rate due to a poorly designed CMS serving the content. The CMS does not load the page in pieces (like most pages load), but instead presents the visitor with a 100% blank page while the page loads in the background for about 5-10 seconds, and then boom 100% of the page shows up. We've been back and forth with our CMS provider about doing something about this for 5 years now, and we have given up. We tested moving our adwords links to xyz.mysite.com, where users are immediately shown a loading indicator, with our site (www.mysite.com) behind it in an iFrame. The immediate result was resounding success... our bounce rate PLUMMETED, and the root domain www.mysite.com saw a huge boost in search results. Problem with this is our site still comes up in organic results as www.mysite.com, which does not have any kind of spinning disk loading indicator, and still has a very high bounce rate.
Technical SEO | | vezaus0 -
Redirect Process for Moving a Blog
Hi, I've read several articles about the correct process for moving a blog from a subdomain to the main root domain but am not quite 100% sure as to what to do in our scenario. They were hosting their blog on Hubspot which puts the blog on a sub-domain "blog.rootdomain.com". Realizing it isn't benefiting the main website for SEO they want to move it to the main website. I understand we have to redirect the Hubspot "blog." pages to the new "rootdomain.com/blog" pages but when transferred over (it's a WordPress site) it shows the dates. So, the URL is "rootdomain.com/blog/year/month/title". They want to remove the date. Does that mean the URL must be re-written then redirected so that there's no date showing? There's over 300 posts which will have to be redirected from the Hubspot URLs. Is there a way to avoid setting up the second redirect to remove the dates or make it easier so it isn't one page at a time?
Technical SEO | | Flock.Media0 -
Adding an SEO Friendly Blog Module
Hi, Our website is developed in .NET. We need to add a new "out the box" blog module. Is there such a thing as a blog module that is good for SEO. For example updatable Page Titles and Title Tags etc. If so can anyone recommend one Thanks Andrew
Technical SEO | | Studio330 -
Blog RSS behind https
Hi, I'm finding our blog's RSS feed won't be recognized by various websites. The feed is on a https url. Is this the most likely problem? Thanks!
Technical SEO | | OTSEO0 -
Too Many On-Page Links on a Blog
I have a question about the number of on-page links on a page and the implications on how we're viewed by search engines. After SEOmoz crawls our website, we consistently get notifications that some of our pages have "Too Many On-Page Links." These are always limited to pages on our blog, and largely a function of our tag cloud (~ 30 links) plus categories (10 links) plus popular posts (5 links). These all display on every blog post in the sidebar. How significant a problem is this? And, if you think it is a significant problem, what would you suggest to remedy the problem? Here's a link to our blog in case it helps: http://wiredimpact.com/blog/ The above page currently is listed as having 138 links. Any advice is much appreciated. Thanks so much. David
Technical SEO | | WiredImpact0 -
Very well established blog, new posts now being indexed very late
I have an established blog.We update it on daily basis. In the past, when I would publish a new post, it would get indexed within a minute or so. But since a month or so, its taking hours. Sometimes like 10-12 hours for new posts to get indexed. Only thing I have changed is robots.txt. This is the current robots file. User-agent: * Disallow: /cgi-bin Disallow: /wp-admin Disallow: /wp-includes Disallow: /wp-content/plugins Disallow: /wp-content/cache Disallow: /wp-content/themes Disallow: /wp-login.php Disallow: /*wp-login.php* Disallow: /trackback Disallow: /feed Disallow: /comments Disallow: /author Disallow: /category Disallow: */trackback Disallow: */feed Disallow: */comments Disallow: /login/ Disallow: /wget/ Disallow: /httpd/ Disallow: /*.php$ Disallow: /*?* Disallow: /*.js$ Disallow: /*.inc$ Disallow: /*.css$ Disallow: /*.gz$ Disallow: /*.wmv$ Disallow: /*.cgi$ Disallow: /*.xhtml$ Disallow: /*?* Disallow: /*? Allow: /wp-content/uploads User-agent: TechnoratiBot/8.1 Disallow: # ia_archiver User-agent: ia_archiver Disallow: / # disable duggmirror User-agent: duggmirror Disallow: / # allow google image bot to search all images User-agent: Googlebot-Image Disallow: /wp-includes/ Allow: /* # allow adsense bot on entire site User-agent: Mediapartners-Google* Disallow: Allow: /* Sitemap: http://www.domainname.com/sitemap.xml.gz Site has tons of backlinks. Just wondering if something is wrong with the robots file or if it could be something else.
Technical SEO | | rookie1230