Are organic search visitors always seen as organic in origin, even if their return to the site is direct?
-
Many of our conversions occur in a customers second visit to the site. Often, a customer will arrive at our site, submit a finance application, leave, and return at a later date to checkout.
We are interested in tracking how many of our checkouts come from customers who originally found our site through an organic search result.
If a customer enters the site through organic search, leaves, and returns later through an email link or directly entering our URL, will G analytics show that customer as direct or organic origin?
Cheers,
Ben
-
I think what you're really looking to do is use multi touch funnels and attribution. And the metric you are trying to measure is called "first touch" - meaning the source of the first visit gets the credit.
If your analytics is set up for goals and/or ecommerce tracking which is all pretty easy to do, you can see all of the default multi touch reports in GA.
Here's their intro guide and guide on setting it up.
-Dan
-
Yes, according to Google Analytics IQ curriculum (see https://www.google.com/analytics/iq.html, lesson 3 about traffic sources), direct traffic will not override previous campaign sources - at least for conversion attribution.
You could also have a look at the reports "Assisted conversions" + "Top Conversion paths" in the Conversions > Multi-channel Funnels section in Google Analytics to get more information.
Hope this helps!
-
Yes, GA will treat like this if they don't have active session. If that visitor is working same session then it will not overwrite organic. It will not increase your organic search either. It will only show the increment in your page views.
I don't think there is any service available to track organic traffic over multiple days/sessions.
-
I've done a little more reading and found that <direct>will never overwrite <organic>(as long as the cookie is active, <6 months) as discussed here: http://www.hmtweb.com/marketing-blog/google-analytics-referring-sources-experiment/</organic></direct>
Correct?
-
Is that only when they do not have an active session? I believe direct will never overwrite organic origin when the session is active?
Are there any services available to track organic traffic over multiple days/sessions?
-
G Anlytics will count them direct visitor and also it will count under returning visitors.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic search traffic down 60% since 8/1/18\. What now?
I have a small health & fitness blog, and my Google search traffic suddenly dropped 60% around August 1 (I've attempted to link an image). My rank has dropped for 86 keywords. I have no manual penalty, so I'm guessing I was affected by the algorithm change. My technical skills are VERY limited. I've tried to find answers on my own, but every time I try to "fix" something, I only seem to make it worse. I do seem to have some structural/performance issues with my site (e.g., lots of 404 errors from uninstalled plugins and unwanted permalinks). I asked my server for assistance (I used managed Wordpress hosting), and they said they couldn't help. As you can imagine, this is quite devastating, and I have no clue where to go from here. I don't know if I'm allowed to link to my site here, but it's mommyrunsit dot com. Any assistance is greatly appreciated. Thanks. Sharon 0lPu4wY
Reporting & Analytics | | RoniFaida1 -
Google Search Console All Verfication Methods Failed
Hi Guys, We are trying to get google webmaster tools verified for this site: https://www.nookie.com.au/ We have implemented the recommended: HTML tag from Search Console which is: Which is installed see: http://prntscr.com/g66cle However, verification still failed. We then tried Google Analytics (failed), alternative methods (HTML file upload failed) Google Tag Manager. All failed. I have no idea why this has happened, any ideas? Cheers.
Reporting & Analytics | | jaynamarino0 -
Google Web Master Tools show that my site has been crawled, but search results show old title tags, ect.
Does the index report reflect what will be displayed on Google results? Google seems to be indexing my site every Sunday...
Reporting & Analytics | | 928shopper0 -
Exact Match in Google Search (Not Adwords)
I was going throught the list of keywords that have sent traffic to my site over the last 7 years and cam across one "A516 grade 70" that had hundreds of variants. Now in a lot of cases search volumes were different as were SERPS. We've tested a few variants with reworked pages (70% similar to original but optimised for variant keyword) and see good SERPS and traffic results. Theres obviously some diminishing returns here for us but the interesting question is when to these variants become an exact match and when not? In some cases the variants are unique because of the spacig, periods and hyphens used. there isn't a clear correlation with exact matc though. Insight appreciated. (Sorry for spelling errors. Form doesn't play nicely with iPad)
Reporting & Analytics | | Zippy-Bungle0 -
Dip in traffic from Pune for our sites in Google Analytics
Hi, We have noticed dip in traffic from Pune after 6th May'14 in our Google Analytics account for few of our sites. Did anyone noticed the same for your site. Kindly let me know if you have any idea. Thank and Regards
Reporting & Analytics | | vivekrathore0 -
Had suspicious spike in Adsense clicks, next day site ranking tanks
Yesterday, one of my sites had extreme Adsense clicks for several hours in the morning, which brought it up to CTRs of around 120%. My normal CTR is about 10-15%. It added several hundred dollars income over and above my normal amount. After that, it went back to normal. I have waited to see if Google would adjust the income down, as someone or some bot seemingly clicked the heck out of the site's ads. Nothing has been adjusted; it's been 24 hours. Question #1: what usually causes this type of insane clicking to occur (i.e. competitors messing me?) Then, today I noticed something else disturbing. I cannot find my site in the top 100 SERPs for the main keyword. I was at #1 for a couple years, then, when I changed themes from Thesis to Genesis (site otherwise exactly the same) a couple months ago, I bounced around various positions on the first page. In the last couple weeks we've been bouncing between the teens and the thirties. Two days ago we were at #15. (the site is still indexed when I use "site:" to check. It seems awfully coincidental that yesterday I had the Adsense click explosion, and today I'm not even in the top 100 for the first time in my pretty stable two-year history, and have no idea how far behind 100 I am. I went to Google Webmaster Tools and see no errors or warnings relating to this. Adsense has not sent me any messages. So... Question #2: does Google search apply some sort of penalty to site that have suspicious Adsense clicking? By the way, I don't have any funny business going on with any bad SEO practices, it's all above board, and I have thousands of real readers each day Liking and commenting on the pages. It's a very real site. Note: I have been checking the ranking each day via a Google Incognito window and searching for the term. Of course I use MOZ but I do the Incognito search for a quick real time check, which I've found to be accurate.
Reporting & Analytics | | bizzer0 -
Setting Up Google Analytic with Sub Folder Sites
What is the best way of setting up Google Analytic for a website that has many sub folders? The main site is example.com and it has 40 sub folder sites like example.com/uk example.com/France etc etc Would it be advised to track a single domain in Google Analytic then create filters for the sub folder sites. Filters > Include traffic from > Sub directories Also with this method is it possible to view overall incoming website stats for everything? Previous experience would be great with this thanks 🙂
Reporting & Analytics | | daracreative0 -
Site crawler hasn't crawled my site in 6 days!
On 4.23 i requested a site crawl. My site only has about 550 pages. So how can we get faster crawls?
Reporting & Analytics | | joemas990