Branded Domain Names - Keep or Sell?
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Hey guys!
My company is sitting on a number of branded domains to ensure we have control over the URL in case we ever want to do anything with them and/or to protect brand integrity. However, we are sitting on a total of 24 domains, which seems somewhat excessive.
What are you thoughts about .info and .net domains? Or keeping branded domains in general? Is there a good rule of thumb to follow? We have a few up for renewal soon, so it'd be terrific to get your thoughts!
Thanks much,
Clarissa
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Hi,
It depends on the brand and the sector I think but as a rule it is not a bad thing to have control of your brand across domains. If financial considerations are not an issue I would keep them. 24 is not that many, I have seen a list with hundreds... with loads of different registrars and renewal dates.... it was a nightmare!
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