What is the best way to change your sites folder structure?
-
Hi,
Our site was originally created with a very flat folder structure - most of the pages are at the top level. Because we will adding more content I want to tidy up the structure first. I just wanted to check what the best way to go about this was. Is it best to:
-
First configure all the new 301 redirects to point to the new pages, while leaving the actual links on our site pointing to the old pages. Then changing the links on the site after a few weeks.
-
Configure the redirects and change the actual links on my website at the same time to point to the new locations.
My thinking that if I go with option 1 route then I will give Google a chance to process all the redirects and change the locations in their index before I start pointing them to the new locations. But does it make any difference? What is the best wat to go about making this sort of change to minimize any loss in rankings, page rank etc?
Thanks for the help.
-
-
Cyklop Studio is correct. Definitely the second option.
301 your pages, change all links, then crawl your site so you can find any links you missed.
Imagine for a moment you moved to a new home. You go to the post office and forward your mail to the new home (i.e. a 301). Would you still keep asking everyone to send your mail to your old home (i.e. keep the old links)? No. You would update everyone you can, then as you notice forwarded mail you can contact those people or businesses you missed and alert them to your new address.
-
This is something I am considering doing as well with my site. I would really like to change to folder structure around. The biggest issue is some of my inner pages are ranking well in the SERPS and I want to continue that success even after the switch is done.
-
My gut feeling says #2. I'll spend the rest of this post thinking out loud why I think that one is there better option (though I don't think there is actually a 'wrong' and a 'good' option here, both have their advantages en disadvantages).
-
Both your visitors and the search engines will stop visiting the old URLs as fast as possible (saving you bandwidth on the redirects).
-
Less 'code overhead' regarding cases such as 'did I change that one already?'
-
You are treating search engine robots and human visitors equally
Love to see what others have to say about this!
-
-
definitely number 2.. if you leave the links, then your have conflicting information for Google. 1 saying it's been moved over here and 1 saying everything has is still where it use to be.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sub domain? Micro site? What's the best solution?
My client currently has two websites to promote their art galleries in different parts of the country. They have bought a new domain (let's call it buyart.com) which they would eventually like to use as an e-commerce platform. They are wondering whether they keep their existing two gallery websites (non e-commerce) separate as they always have been, or somehow combine these into the new domain and have one overarching brand (buyart.com). I've read a bit on subdomains and microsites but am unsure at this stage what the best option would be, and what the pros and cons are. My feeling is to bring it all together under buyart.com so everything is in one place and creates a better user journey for anyone who would like to visit. Thoughts?
Technical SEO | | WhitewallGlasgow0 -
301'd site, but new site is not getting picked up in google.
Hi I'm having big issues! Any help would be greatly appreciated This is the 3rd time this happened. Every time I switch my old site greatcleanjokes.com to the new design of chokeonajoke.com traffic goes almost completely down (I even tried out the new design on greatcleanjokes [to see if it was a 301 issue] and traffic also went down.) What can possibly be wrong with this new site that google just doesn't like it ?! I was ranking high up for many big phrase like joke of the day, corny jokes, clean jokes, short jokes. Now It's all gone. I also think it's strange that when I search for site:chokeonajoke.com the post pages show up before the category pages!? Here is the old site http://web.archive.org/web/20140406214615/http://www.greatcleanjokes.com/ Here is the new one http://chokeonajoke.com/ If you can't figure out anything do you know of anyone I can hire who may be able to figure it out?
Technical SEO | | Nickys22111 -
Any ideas why this site is being penalized?
http://www.my-french-house.com/ has been online since around 2004 and has nearly always been in the top 10 serps for terms like 'property for sale in france'. However, over the last 12 months we've been hit really hard by Google and have fallen dramatically in rank. Can anyone give any insight into what may have happened? As an aside, we've had no message in the Google Webmaster Console and have not contacted Google about the apparent penalty / penalization. Any help or advice would be greatly appreciated. Cheers Jim
Technical SEO | | jimpannell0 -
Changing a site from http to https
Will my rankings be affected if I change domain from http to https and force redirect?
Technical SEO | | Clickatell20 -
What's the best URL Structure if my company is in multiple locations or cities?
I have read numerous intelligent, well informed responses to this question but have yet to hear a definitive answer from an authority. Here's the situation. Let's say I have a company who's URL is www.awesomecompany.com who provides one service called 'Awesome Service' This company has 20 franchises in the 20 largest US cities. They want a uniform online presence, meaning they want their design to remain consistent across all 20 domains. My question is this; what's the best domain or url structure for these 20 sites? Subdomain - dallas.awesomecompany.co Unique URL - www.dallasawesomecompany.com Directory - www.awesomecompany.com/dallas/ Here's my thoughts on this question but I'm really hoping someone b*tch slaps me and tells me I'm wrong: Of these three potential solutions these are how I would rank them and why: Subdomains Pros: Allows me to build an entire site so if my local site grows to 50+ pages, it's still easy to navigate Allows me to brand root domain and leverage brand trust of root domain (let's say the franchise is starbucks.com for instance) Cons: This subdomain is basically a brand new url in google's eyes and any link building will not benefit root domain. Directory Pros Fully leverages the root domain branding and fully allows for further branding If the domain is an authority site, ranking for sub pages will be achieved much quicker Cons While this is a great solution if you just want a simple map listing and contact info page for each of your 20 locations, what if each location want's their own "about us" page and their own "Awesome Service" page optimized for their respective City (i.e. Awesome Service in Dallas)? The Navigation and potentially the URL is going to start to get really confusing and cumbersome for the end user. Think about it, which is preferable?: dallas.awesomcompany.com/awesome-service/ www.awesomecompany.com/dallas/awesome-service (especially when www.awesomecompany.com/awesome-service/ already exists Unique URL Pros Potentially quicker rankings achieved than a subdomain if it's an exact match domain name (i.e. dallasawesomeservice.com) Cons Does not leverage the www.awesomecompany.com brand Could look like an imposter It is literally a brand new domain in Google's eyes so all SEO efforts would start from scratch Obviously what goes without saying is that all of these domains would need to have unique content on them to avoid duplicate content penalties. I'm very curious to hear what you all have to say.
Technical SEO | | BrianJGomez0 -
How to keep a URL social equity during a URL structure/name change?
We are in the process of making significant URL name/structure change to one of our property and we want to keep the social equity (likes, share, +1, tweets) from the old to the new URL. We have been trying many different option without success. We are running our social "button" in an iframe. Thanks
Technical SEO | | OlivierChateau0 -
See your sites Architecture
Does anybody know a problem where you can see how your internal linkings look to the search engines?
Technical SEO | | ScottBaxterWW0 -
The course of action to move my macro site to some mini sites- justin if you can help
We have a site that we want to break up into mini sites but keep the old site for the major brands. Empirecovers.com is the major and we want to break it off into Empire Truck Covers and Empire Boat covers. What I am thinking of doing is linking from the home to Empiretruckcovers.com instead of a mini page on the site and 301 redirect the mini page to empiretruckcovers.com. Than (there wont be duplicate content) making a small page for truck covers on empire just so people do not get confused. Is this the best way to go or what do you suggest? We are doing this because I feel there is seo value in having mini sites and also the user experience will be cleaner and people will trust it a lot more than inside a big site. The other problem is I have some great rankings on the pages so I want to do it so there is as little damage as possible. I guess once I start I will do all the free directories, yahoo directory and try to get links as fast as I can. Any suggestions would be great. I am going to do a/b testing to see if my adwords convert better on mini site or on the big site for certain keywords too
Technical SEO | | goldjake17880