Old Domain Redirection
-
Hi,
Recently we have purchased a domain (example www.test.com) with very good Page Rank , Domain Authority and back links. Here my question is should we do 301 redirection from www.test.com to my domain www.test1.com, and if we do that what we will be the impact of seo on www.test1.com.
Kindly elaborate.
-
Hi Ruchi, thanks for your question! Did any of these responses answer it? If so, please mark them as "good responses." Thanks!
Christy
-
Agree with the other posters. It's important to review your backlink profile before proceeding. You can also check for other reputation issues like presence on email black-lists etc.
As we as checking the backlink profile of the domain you've purchased you may also be able to take a look at the historical content on the site using the Internet Archive's Wayback Machine: http://archive.org/web/
Assuming that the domain you purchased was targeting the same audience as your website or operating in the same niche:
You can redirect the entire site to your home page. But be aware that if you do this the old site content that's currently indexed in the search engines will decay and vanish over time. If you've got ownership of the old site content as well as the domain it may be worth looking at how you can incorporate any good content, high ranking pages onto your own site and then re-direct to them.
You can redirect specific pages to the relevant page on your new site. You can direct visitors to the content on your site that is most relevant to them which may improve the user experience and engagement. Even if you decide not to do a blanket re-direct, you may still be able to redirect those pages that you're really interested in.
Use this as an opportunity to do outreach to the sites that are currently linking to the domain you've purchased and see if there is an opportunity to link directly to your main site. (a direct link may be worth more than just the re-directed link.)
You can also look for citations on the web for the domain that doesn't have a link and see if there's an opportunity for outreach there too.
-
Absolutely agree with Frederico. I've had first hand experience of infected domains poisoning when coming in as 301's. Always make sure the link profile is clean before redirecting.
-
Yes, basically you will get the juice from the new domain to your old domain. However, have you made your research? As the domain may have a penalty that an also be passed to your old domain by 301 the new one.
I would suggest you do a backlink assessment, add the domain to your Webmaster Tools and look for any manual actions that the domain might have.
If your research results in a bad backlink profile, or a manual penalty, I'll suggest you don't make the 301.
Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a blog on a subdomain pass on SEO credit to the main domain?
When setting up a Hubspot blog you are asked to create a subdomain such as blog.website.com in order to have the blog hosted there. Two questions: 1. Does a blog on a subdomain pass on SEO credit to the main domain?
Industry News | | cmortensen
My understanding is that a subdomain is treated like a unique site but I'm not finding current articles to confirm this is still true. 2. If it does not pass on credit to the main domain and the subdomain is only building "SEO love" for itself but your posts are getting found and driving conversions... from a marketing perspective does this non-transfer of SEO credit really matter? Meaning if blog.website.com is linked to the navigation on website.com, your site has quality content, has relevant calls to action, and you are lead nurturing like a good marketer... does the passing of SEO credit matter if your posts are what's getting found and filling the top of the funnel? Thank you in advance,
Christine1 -
Grabbed up some branded domains now what
With the recent release of gtlds I was waiting to pick up a .clothing for a client.For some strange reason something came over me and I ended up buying 10 domains of brandname.clothing domains of well know brands. I'm no cybersquatter but just an aspiring SEO and sell these brand's clothing products online.As I learn more about the legal issues I'm wondering what to do .Do I cancel domains with godaddy? Will I be refunded? Do I contact rightful owner and offer them the domain at cost? Can I create a fan site of the products and sell advertising as I seen on many occasions? So confused what to do?
Industry News | | onetwotree0 -
I have a new domain, how should i best use it?
Hi all, Recently signed upto Moz and loving what i am seeing at the moment.I do alot of microsites and push both adwords and affiliate programmes and products and earn enough to give me some fun money. For a long time i have wanted to get into the mobile phone market as i have spoken to alot of people who get anything upto £100 a time from affiliate programmes. I have just purchased a new domain after doing some digging around and though that before i dive into doing things how i normally would , i thought id ask advice on how to best utilise the domain i have bought. Ive just purchased newiphone.co.uk and will put up a holding page once all of the registration has gone through and i have access to everything. According to Google keyword planner the term 'new iphone' gets around 368k searches a month. Moz says this is an extremely difficult keyword to rank for with a 80% difficulty rating so i appreciate i wont be at number 1 in a couple of weeks. Id appreciate your ideas and suggestions as a community to see how i go forward. Many tanks in advancePaul
Industry News | | Wilkesy0 -
Do having keywords in the domain name still help?
Do having keywords in the domain name still help?...............using a city name and then a couple of other keywords with your services? For example: dallaspoolbuilders.com or dallaspoolandpatiobuilders.com
Industry News | | webestate0 -
Changing Domains - How much link juice is lost with 301 redirect?
My company is thinking about rebranding and moving over to a new domain. While we dont have a lot of backlinks, we do have some very valuable ones that we hate to lose. That being said, I think we are in such an infancy that the backlinks we have shouldnt prevent us from rebranding if thats what we choose to do. I am just trying to get an idea of how moving to a new domain will effect the domain authority if we redirect all the pages? Is the best thing to do simply re-direct, or should we reach out to our most valuable links and let them know the domain/link has changed and hopefully they change their link to us? How much is lost by simply 301 every page? We are getting around 70 organic clicks per day and would rather not start from zero again 🙂
Industry News | | DemiGR0 -
SEO Risks for redirecting sites
Hey Everyone, I've tried searching for this question, but am not exactly sure what keywords to search for so I'm probably missing the resources if they already exist... My client has had duplicated sites for years, and after multiple penalizations of those sites I was finally able to convince him to consolidate them into a "mega-site". Currently, he has a main domain, a geo-subdomain for each office location under the main domain, and a geo-domain for each office location. We plan on redirecting each geo-domain to the corresponding geo-subdomain. So, the final result will be one main domain, and a sub-domain for each office location. I'm looking for any information regarding tracking SEO data after the redirects are in place, how to guard against potential drops in SERPs, what's the smartest strategy to implement, etc... My client is very sensitive to his sites' SEO data, so if anyone has any SEO-related advice regarding redirecting sites it would be greatly appreciated! Thank you!
Industry News | | Level2Designs0 -
Redirecting International ccTLD affect SEO?
I've watched Rand's Whiteboard Friday video on How to Host and Where to Host for International Websites and read Gianluca's article on International SEO; however, I am still unable to find an answer or solution to this. ABC Company is a US based company with the website www.abcexample.com and plans to target people in Hong Kong. Therefore, they purchase .hk ccTLD. However, with the time restraint and budget limit, ABC Company is unable to create a completely new website under .hk ccTLD. Scenario 1: ABC Company plans to create different pages for each service offered in HK and 302 redirect .hk ccTLD blank service page to www.abcexample.com's same service page. Quesiton 1: Will this have the same benefit of creating a .hk website? Although ABC Company is redirecting, does the .hk ccTLD still tell Serach Engines that we are targeting people in Hong Kong? Will this solution harm or help with SEO with other search engines in Hong Kong? Scenario 2: ABC creates a /hk subdirectory under www.abcexample.com and have exactly same content in the same language as www.abcexample.com but use rel="alternate" hreflang="x" and use Webmaster to Geotarget Hong Kong. Question 2: By using rel="alternate" hreflang="x" and geotarget, will this avoid duplicate content if ABC Company has exact content in the /hk folder? Please let me know if my questions and scenarios are unclear. I understand that these are not best practices. Please advise the best way to work around this. THANK YOU VERY MUCH!
Industry News | | TommyTan0 -
Hyphenated domains – good or bad?
I have a client who will be changing their domain name from www.brand.co.uk to www.brandglobal.com. There are concerns however that this might affect the searches for brand terms and variants. Hence, there is a suggestion for going for www.brand-global.com. I’m aware that search engines are smart enough to discern the brand name in most cases, but I’m wary if it would impact highly on the brand search terms and would it be a better option to go for www.brand-global.com instead of www.brandglobal.com? Any advice (or reference to discussions around this) would be much appreciated. Thanks
Industry News | | ravisodha0