Https://www.mywebsite.com/blog/tag/wolf/ setting tag pages as blog corner stone article?
-
We do not have enough content rich page to target all of our keywords. Because of that My SEO guy wants to set some corner stone blog articles in order to rank them for certain key words on Google. He is asking me to use the following rule in our article writing(We have blog on our website):
For example in our articles when we use keyword "wolf", link them to the blog page:
https://www.mywebsite.com/blog/tag/wolf/
It seems like a good idea because in the tag page there are lots of material with the Keyword "wolf" . But the problem is when I search for keyword "wolf" for example on the Google, some other blog pages are ranked higher than this tag page. But he tells me in long run it is a better strategy. Any idea on this? -
Thanks, I think I am better off make some corner stones out of some powerful articles rather than risking time and energy on the tag pages.
-
That's pretty much what he's saying, because tag archives by design are not really useful pieces of content on their own. They are just lists of blog posts. It seems useful on the surface, but when you think about it, users don't want to search a search engine to then just have to search through another list of articles.
Plus people have tried using tags to rank for keywords a lot in the past, and I have seen far less tag archives ranking in Google over the last few years.
-
Hey There
Most of the time, I default to recommending to NOT index tag pages. It's what I recommend in these two articles;
- http://www.evolvingseo.com/2012/08/10/clean-sweep-yo-tag-archives-now/
- http://moz.com/blog/setup-wordpress-for-seo-success
BUT, with that said, I make these recommendations because people generally don't know what they're doing, and tag archives turn into a big mess. They can result in lots of thin/unhelpful pages, which do not help much when indexed.
I could see a point for using tags in this very specific intentional way. But you'd have to do it perfect;
- You can not over tag things.
- You need to make the tag archives look great
- They need to provide extra value above and beyond the post itself
- And you may want to to add customizations to them (like this plugin does for categories)
You have to recognize the other better options you are forgoing by using tags;
- You could create a page or post focused on the keyword
- You could create a category around that keyword
- You could manually assemble a page/post which is a resource that pulls all your posts together, much like a tag would do automatically, but this would be a unique piece of content hand curated.
-
Hi Fredrico,
Thanks for your reply. I could not fully get your point. My understanding is that if we make one article as corner stone, it will always have limited number of keyword and content while a tag page has way more related content.
What I get from your comment is that you prefer a single article rather than tag page to be targeted for a specific keyword. Am I right?
-
The idea of linking words to the tag page helps engines and people to find related content. However, it is always recommended to noindex tag pages, which means that search engines won't index that page, giving more exposure to the pages that really matter, the ones with the content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Class/Course/Certification
Hello, I'm located in the US and I'm looking for **good **SEO classes or courses. Something that provides certification when completed, if possible. This is something that my employer wants to do. I know MOZ offers a lot of information here and has a course as well, but I'm looking for something that is in person. I tend to learn better that way. I see some things pop up when I search, but I believe most of it is just junk. I am looking for something that would basically go from intermediate to advanced. Thank you!
Intermediate & Advanced SEO | | slecinc0 -
Domain.com/postname vs. Domain.com/blog/postname
I am wondering what is the best practice regarding blogs? I read that it would be best to structure a website like a pyramide instead of a flat panckage But I have seen many blogs where the post shows right after the domain name. Domain.com/postname instead of Domains/blog/postname My point is that if a website has many post then the structure will get very flat and this will maybe make your most optimized and important pages less important to google domain.com/page a) What do you think about this, which one of the two blog solutions do you prefer and why? b) in context to blog If for instance you had a keyword like Copenhagen property would you then consider renaming your blog to realetateagent.com/Copenhagen-property-news/post-name c) Would write a little intro like 200 words for the page 1 of your blog and add in some keywords.
Intermediate & Advanced SEO | | nm19770 -
Adding a Canonical Tag to each page referencing itself?
Hey Mozers! I've noticed that on www.Zappos.com they have a Canonical tag on each page referencing it self. I have heard that this is a popular method but I dont see the point in canon tagging a page to its self. Any thoughts?
Intermediate & Advanced SEO | | rpaiva0 -
Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
Greetings, We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites: Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
Intermediate & Advanced SEO | | CSawatzky0 -
New Website Look/Structure - Should I Redirect or Update Pages w/ Quality Inbound Links
This questing is regarding an ecommerce website that I hand wrote(html) in 1997. One of the first click and buy websites, with cart/admin system that I also developed. After all this time, the Old plain HTML look just doesnt cut it. I just updated to XHTML w/ a very modern look, and believe the structured data will index better. All products and current category pages will have the identical vrls taken from the old version. I decided to go with the switch after manual penalty, which has since been removed... I figured now is the time to update. My big question is that over the years, a lot of my backlinks came from products/news that are either no longer relevant or just not available. The pages do exist, but can only be found from the Outbound Link Source. For SEO purposes, I have thought a few things I can do but can't decide which one is the best choice. Any Insight or suggestions would be Awesome! 1. Redirect the old link to the most relevant page in my current catalog. 2. Add my new header/footer to old page(this will add a navigation bar w/ brands/cats/etc) 3. Simply add a nice new image to the top of these pages linking home & update any broken/irrelevant links. I was also considering adding just the very top 2 inches of my header(logo,search box, phone, address) *note, some of these pages do receive some traffic. Nothing huge, but consider the 50+ pages, it ads up.
Intermediate & Advanced SEO | | Southbay_Carnivorous_Plants0 -
Subdomain blog vs. subfolder blog in 2013.
Having read this ( http://www.seomoz.org/q/blog-on-a-subdomain-vs-subfolder ) & countless of blog posts on never to put your blog on a domain because a subdomain is treated as a different site & your blog traffic won't help with your main sites authority. I've always pushed for subfolder blogs. However I've been seeing a lot of blogs now and days saying that Google is now treating subdomains as the same site as your main site. http://www.brafton.com/news/subdomains-vs-subdirectories-for-seo-no-serp-benefits-for-subdomains-anymore http://webmasters.stackexchange.com/questions/34173/subdomains-vs-subdirectory-status-as-of-2012/34366#34366 ETC... What does everyone think? Is it acceptable to have a blog in a subdomain in 2013? Thanks!
Intermediate & Advanced SEO | | DCochrane0 -
Max # of Products / Links per Page on E-Commerce Site
We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page. Some of of our category pages have upwards of 100 products. While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!
Intermediate & Advanced SEO | | AndrewY2 -
Do I need a canonical tag on the 404 error page?
Per definition, a 404 is displayed for different url (any not existing url ...). As I try to clean my website following SEOmoz pro advices, SEOmoz notify me of duplicate content on urls leading to a 404 🙂 This is I guess not that important, but just curious: should we add a cononical tag to the template returning the 404, with a canonical url such as www.mysite.com/404 ?
Intermediate & Advanced SEO | | nuxeo0