B2B Marketing
-
It's about B2B marketing, my job is to search the target audience on LinkedIn & engage with them. I am sharing thought leadership on specific groups to increase the visits to our site. But, my ultimate aim is to reach the maximum number of people & make these people to share my thought leadership. There are lots of content on B2B marketing on the internet but it’s easier said than done. I am interested in knowing your experience.
-
I would say share not only your stories but others from news sites in your niche as well. Try to become a "Top Contributor" in those groups on LinkedIn and usually your stories will get more attention and interaction.
-
I am managing the LinkedIn profile of an industry expert & promoting his thought leadership. I am focusing on decision science groups.
-
One of the nice things that was added to LinkedIn is the company profile pages, and being able to create your own groups.
"thought leadership on specific groups"
What is the specific group you are trying to target? It would be possible to create a group on LinkedIn, around your subject matter, and invite your contacts to join. If I remember correctly, you can only invite 50 people from your contacts once the group is set up. By posting good relevant info, I dont think you will have a problem getting the exposure you desire.
Info on linked in company pages:
http://business.linkedin.com/marketing-solutions/company-pages.htmlInfo on linked in groups:
http://help.linkedin.com/app/answers/detail/a_id/1164/~/groups---getting-startedHope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Linkedin Groups for Content Marketing
In my sector there are approximately 100 relevant groups that I could post content to. There are between 5 and 10 that would be relevant to any particular blog post. How many groups should I post to? If I post to all relevant ones I can end up spamming due to overlapping group membership, If I don't I can miss out on access to a potentially large audience What's best practice here?
Social Media | | Zippy-Bungle0 -
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
Social media marketing strategy for an ERP company?
Hello Everybody, We are an ERP company and want to get into social media marketing. We have decided to use Google+ over Facebook, Twitter, YouTube and LinkedIn. Any ideas what we can do besides regular updates and getting our clients link to us? Regards
Social Media | | IM_Learner0 -
B2B Social Media Creeping
I recently posted an (insightful) comment in a LinkedIn group. I can see that someone from this group has taken a look at my profile, so I'm assuming that they read my comment and they were at least a little intrigued as to who exactly I was. I would regard this person as a prospect. Maybe a slightly unlikely prospect as there's a couple thousand miles that separate us geographically. I'm wondering what sort of etiquette/best practices there are for connecting somehow with this person/company. Initially I thought I'd follow them on Twitter, maybe like them on Facebook, but they have no such presence. I like the idea of connecting with them that way because it's a 'soft' connection - not too aggressive. Doing something like emailing or calling and saying 'Hey, saw that you looked at my LinkedIn profile', seems creepy & desperate. Even sending an invitation to connect seems a little too forward. I feel the only thing to do is to continue to involve myself in this group by posting thoughtful & insightful comments in order to get noticed further that way.
Social Media | | stevefidelity0 -
Best way to utilize a BBC television appearance for Internet Marketing
I was just contacted by BBC and asked to appear on a breakfast program talking about psychotherapy. It is not certain that it is going ahead but more likely than not. Assuming it does what would you say would be the best way to utilise this opportunity through marketing (particularly internet marketing) afterwards? If this goes ahead I would be at the studio for 7am or so and be gone by 9am or so. My website only gets a few hundred visitors through organic traffic and my Twitter and other social media accounts were only started recently so have fairly low levels of followings.
Social Media | | LighthouseC0 -
Is Video Marketing Effective Link Building Strategy?
Is video marketing an effective link building strategy-has anyone had any luck with it? By video marketing I mean using a video distribution service like TubeMogul to atuo distribute videos to many different video sites, and including a link to my website in the Video Title section.
Social Media | | MyNet0 -
Viral Marketing Question: If you build a truly great piece of content, what are the best ways to seed it?
Say the site is a 2 year old eCommerce company that has this awesome clever infographic but not many blogger connections. What would be the best ways to get that content syndicated? What agencies are still left that do actual viral marketing now that Rand and Todd Malicoat have moved on the greener pastures?
Social Media | | zachc_coffeeforless.com0