Repetition in Title Tag and Description
-
Let's say this is a hypothetical title:
"Chevrolet Parts in Buffalo, NY | Novotny Chevrolet"
Would having two instances of Chevrolet between the name of the store and the keyword set off a spam warning or at least be a bad SEO practice?
Also, would it be smarter to phrase it, "Novotny Chevrolet Parts in Buffalo, NY" or something of the sort?
Would this principal also apply to meta descriptions?
Thanks!
-
I would imagine that because Chevrolet is part of the brand name that it shouldn't cause any issues but using Chevy might be more beneficial anyways.
Also if I recall correctly from when I did keyword research for a Chevy dealership/parts seller, Chevy was actually searched just as often if not more often than Chevrolet. Obviously that's subject to location though.
-
Honda Parts | Brand (Honda of Africa) would be just fine. Because if you look at SERPs Google has been able to separate the brand from the title, and at times even flips the result to show brand first. eg. Honda of Africa: Honda Parts.
Also Kevin mentioned that you might use Chevy, however if that terms volume is minuscule than you might not be helping yourself.
-
Thanks for your help Kevin!
-
I try to stay avoid using duplicate kw's in title tags if possible. It may not necessarily get you into trouble, but does look spammy. Try changing "Chevrolet Parts" to possible "Chevy Parts".
Also, would it be smarter to phrase it, "Novotny Chevrolet Parts in Buffalo, NY" or something of the sort? No, I would probably have something like this "Chevy Parts | Buffalo, NY | Novotny Chevrolet"
Would this principal also apply to meta descriptions? No issue duplicating kw's here as long as it sounds natural and is written for the potential prospect.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google want contact numbers in the meta description?!
Reading up it seems like there's complete free reign to enter what you want in the meta description and they are not considered a direct ranking signal However I have added contact numbers to the meta descriptions for around 20 reasonably high ranking pages for my company and it seems to have had a negative effect (taken screen grabs and previous rankings) More strangely when you 'inspect' the page the meta description features the desired number yet when you find the page in the serps the meta description just does not feature the number (page has been cached and the description does not carry on) I'm wondering whether such direct changes are seen as spam and therefore negative to the page?
White Hat / Black Hat SEO | | Jacksons_Fencing1 -
Confused how to make my post title from the following keywords
Hello i want to make a website of laptops repairing and want to target the following keywords in one post acer e55 lcd problem solution acer e55 lcd diagram acer e55 lcd ways acer e55 lcd jumper acer 355 lcd ic faultt the above keywords are just i posted an example so can you tell me how can I target them in one post haveing good title the one title in my mind is acer e55 lcd problem solution diagram jumper ways is this correct way of title or i have to do some thing else please help thanks.
White Hat / Black Hat SEO | | salmansalmanpk0 -
Having a Size Chart and Personalization Descriptions on each page - Duplicate Content?
Hi everyone, I am coding a Shopify Store theme currently and we want to show customers the size comparisons and personalization options for each product. It will be a great UX addition since it is the number one & two things asked via customer support. But my only concern is that Google might flag it as duplicate content since it will be visible on each product page. What are your thoughts and/or suggestions? Thank you so much in advance.
White Hat / Black Hat SEO | | MadeByBrew0 -
Keyword Duplication in the title
Hello, I read on this great SEO Blueprint Article here that you don't want to duplicate any words in the title tag, even one duplicate. But what if your branding and keywords both have the same word in it. For example, making the title here like this: NLP Training and Certification Center | NLP and Coaching Institute which is 66 characters by the way. Your thoughts on the duplicate word "NLP"?
White Hat / Black Hat SEO | | BobGW0 -
Rel Noindex Nofollow tag vs meta noindex nofollow robots
Hi Mozzers I have a bit of thing I was pondering about this morning and would love to hear your opinion on it. So we had a bit of an issue on our client's website in the beginning of the year. I tried to find a way around it by using wild cards in my robots.txt but because different search engines treat wild cards differently it dint work out so well and only some search engines understood what I was trying to do. so here goes, I had a parameter on a big amount of URLs on the website with ?filter being pushed from the database we make use of filters on the site to filter out content for users to find what they are looking for much easier, concluding to database driven ?filter URLs (those ugly &^% URLs we all hate so much*. So what we looking to do is implementing nofollow noindex on all the internal links pointing to it the ?filter parameter URLs, however my SEO sense is telling me that the noindex nofollow should rather be on the individual ?filter parameter URL's metadata robots instead of all the internal links pointing the parameter URLs. Am I right in thinking this way? (reason why we want to put it on the internal links atm is because the of the development company states that they don't have control over the metadata of these database driven parameter URLs) If I am not mistaken noindex nofollow on the internal links could be seen as page rank sculpting where as onpage meta robots noindex nofolow is more of a comand like your robots.txt Anyone tested this before or have some more knowledge on the small detail of noindex nofollow? PS: canonical tags is also not doable at this point because we still in the process of cleaning out all the parameter URLs so +- 70% of the URLs doesn't have an SEO friendly URL yet to be canonicalized to. PSS: another reason why this needs looking at is because search engines won't be able to make an interpretation of these pages (until they have been cleaned up and fleshed out with unique content) which could result in bad ranking of the pages which could conclude to my users not being satisfied, so over and above the SEO factor, usability of the site is being looked at here as well, I don't want my users to land on these pages atm. If they navigate to it via the filters then awesome because they are defining what they are looking for with the filters. Would love to hear your thoughts on this. Thanks, Chris Captivate.
White Hat / Black Hat SEO | | DROIDSTERS0 -
Improve CTR with Special Characters in Meta-Description / Title Tags
I've seen this question asked a few times, but I haven't found a definitive answer. I'm quite surprised no one from Google has addressed the question specifically. I ran across this post the other day and it piqued my interest: http://www.datadial.net/blog/index.php/2011/04/13/special-characters-in-meta-descriptions-the-beboisation-of-google/ If you're able to make your result stand out by using stars, smiley faces, TM symbols, etc it would be a big advantage. This is in use currently if you search for a popular mattress keyword in Google. It really is amazing how the special characters draw your attention to the title. You can also see the TM and Copyright symbols if you search for "Logitech Revue" Radioshack is using these characters in their adwords also. Has anyone found any definitive answers to this? Has anyone tracked CTR and long-term results with special characters in title or description tags? Any chance of getting penalized for using this? As a follow-up, it looks like you could also put check symbols into your meta-description tags. That has all kinds of interesting possibilities. http://www.seosmarty.com/special-symbols-wingdings-for-social-media-branding-twitter-linkedin-google-plus/
White Hat / Black Hat SEO | | inhouseninja0 -
Is domain name or page title "safe" as anchor text?
I am aware of the dangers of excessively optimized anchor text I have seen some suggestions that as long as your anchor text is either the URL or the page title that this will be OK, no matter how many links come in with that anchor text. Does anyone have an opinion, or even any hard data on this? Thx Paul
White Hat / Black Hat SEO | | diogenes0 -
Hidden H1 tag - ?permissable
Until now I have been building websites either from scratch or with a template. Recently I decided to learn Adobe Dreamweaver. At the end of the first "Building a Website using Dreamweaver" lesson, the author notes the site is done but an H1 tag is missing. The instructor advises "The page doesn't have a top-level heading ( ). The design uses the banner image instead. This looks fine in a browser, but search engines and screen readers expect pages to be organized with a proper hierarchy of headings: at the top of the page, ..." The instructor then walks readers step-by-step into creating an H1 tag and using absolute positioning of -500px top to cause the tag to not be visible. My initial thought was the instructor was completely wrong for offering this advise, and users would be banned from search engines for following these instructions. I had planned to contact the writer and suggest the instructions be modified. Prior to doing such, I wanted to request a bit of feedback. The banner image's text in this example is "Check Magazine: Fashion and Lifestyle". The H1 tag that is created and positioned off-screen uses that exact same text. In an old blog comment, Matt Cutts shared "If you’re straight-out using CSS to hide text, don’t be surprised if that is called spam. I’m not saying that mouseovers or DHTML text or have-a-logo-but-also-have-text is spam; I answered that last one at a conference when I said “imagine how it would look to a visitor, a competitor, or someone checking out a spam report. If you show your company’s name and it’s Expo Markers instead of an Expo Markers logo, you should be fine. If the text you decide to show is ‘Expo Markers cheap online discount buy online Expo Markers sale …’ then I would be more cautious, because that can look bad.”" I would like to get some mozzer feedback on this topic. Do you view this technique as white hat? black hat? or grey hat?
White Hat / Black Hat SEO | | RyanKent0